Comprehensive Report: Functional Areas in Business Organizations

This report provides an overview of the functional areas within a business organization, emphasizing their importance in achieving organizational goals. It defines functional areas as divisions within a firm where specific business functions are carried out, highlighting the necessity of coordination, communication, planning, and decision-making. The report identifies key functional areas such as marketing, human resources, customer services, research and development, and sales, detailing their respective roles and responsibilities. It further discusses the essential skills required for each department, including communication, consumer understanding, and convincing power for marketing; ethical actions, adaptability, and time management for human resources; excel proficiency and problem-solving for finance; and innovation and teamwork for research and development. The report concludes that effective management of these functional areas is crucial for the long-term success and revenue generation of the company.

Functional Areas

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
What is Functional areas of business - Definition......................................................................3
What are the key functional areas of a business?........................................................................3
Description of the various functional areas in business organizations:......................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
When a person or group of people are focused in several commercial as well as
professional practices in accordance to make more money it is known as business. In the
business firm various kinds of the practices has been operated by the workers of the firm in
accordance accomplish all the set goals of the company. The main reason behind the a successful
business firm is to make more money by attaining the demand of their customers in a very
effectual way. The following report will cover about the various functional areas in business
organisations. Moreover to this, describe the various functional areas in business organisations.
TASK
What is Functional areas of business - Definition
Functional areas of the business are commonly the various divisions of the firm in which
the a specific business functional has been taken out by the workers of all the divisions. In these
divisions, coordination, communication, planning as well as decision making is refers to as the
most essential element (Zhu and et. al., 2022.). Employees cannot work on these operations in
an effectual way that usually display the success of the organisation. All the organisational area
has their own duty and roles in the firm.
What are the key functional areas of a business?
There are many organisational functional departments of the business organisation which
includes finance, human resource, marketing, sales, research and development and various more.
Moreover to this, every entrepreneur should concentrate on the understand the working of theses
departments in order to make the organisation grow for the long period of time.
Description of the various functional areas in business organizations:
Marketing:
A marketing division focuses on the advertising engine of the company. It is obliged for
enhancing the brand consciousness of the company. It also encourage the potential and desired
consumer base in order to sell the firm's services as well as products. Hence, a marketing
department is an essential part of the structure of firm because it need to be the department which
brings the business and maintains it (Yang and et. al., 2022.). It also helps the firm to accomplish

and grow fiscal and organisational objectives. Marketing department of any firm is solely
obliged for various practices and this division's structure of the company will vary and depend on
the scope as well as volume of those respective tasks.
Human Resource Management:
Human resource department of the company is obliged with providing the training and
development to its working employees who are known to be most essential resource of the firm.
It is also known as the human resource, as this department of the company is having the goal to
make sure that their workers are sufficiently managed as well as retained in the company. They
also makes sure that the employees are compensated properly as well as effectually trained
which can help firm for their long term growth and success of the company. The division is also
obliged for hiring, recruiting, firing, recruiting and administering advantages (Worthington and
et. al., 2022.).
Customer Services:
The consumer service division is the department that effects the business by managing all the
major needs of the consumers. This department of the company needs ideas, thought as well as
planning to make sure the objectives of the firm are appropriately addressed and the clients gets
top quality services after sale as well as before. Identifying the tasks and roles in the division
assist the firm's brand, build loyalty and make sure all the consumers difficulties are properly
managed.
Research and development:
It is the division in which the research of the market is being done in accordance to know
the insight of the customers so that the firm can fullfil them. In context to the IMO Electronics
Ltd, management can have the team for this research and development department in accordance
to introduction of the new offerings as well as modification of the existing products of the
company. It also assist in leading the major consumer base that immediately support in the better
sale and more revenue making of the firm. With the support of this division the firm can know
the existing trends of the market in accordance to attain the edge over their consumers.
Sales:
This department of the company is possessing the common relation with the goods as
well as services and its probable consumer base. For some reason, employees of the firm also
assist in having the strong bond with their consumer. It also assist in promoting the retention and

engagement of the consumers (Szewc and et. al., 2022.). In case of the IMO electronics Ltd,
sales executives are possessing the effectual way in accordance to manage the more sales in their
particular market area. Last sale of the goods commonly assist in accomplishing more sales
revenue to the firm in the more market area.
Skills needed for the marketing department:
 Communication Skill – It is the most essential and major skill that is needed by the
workers of the marketing department. As in this divisional area the marketers requires to
communicate the consumers or the people regarding the offering of the firm. It is very
crucial that the individual is capable to communicate the appropriate info to its
consumers (Subramanian and Kumar Kattumannil, 2022.).
 Understanding Consumer – It is essential for the workers that they are capable tp know
their consumers in accordance to produce the offering that can fulfil the needs of the
consumers. This skill needs a lot of critical thinking in accordance to make the employee
concentrate on the knowing the consumers.
 Convincing Power – It is the capability of the people to convince others for a specific
thing. It is very much essential for the people in the respective department of the
company has the capability. The marketing department to offer the goods in such a
manner that the consumers are attracted towards it. This skill is needed in the marketing
department and the firm concentrate on recruiting the workers that have appropriate skills
in convincing the people.
Skills needed for the human resource
 Ethical Actions – It is much needed skill for the worker of this department because there
is the chances of the several kind of the problems in the company that are met by the HR
associates. The HR associates requires to have the solutions and take the rapid actions for
the resolving the issues (Rubalcaba and Jimeno, 2022.).
 Adaptability – This skill is needed by the workers where the HR should be capable tp
adapt the changes that is needed within the firm in accordance to the time. It is very
essential that the firm changes its structure as well as culture in accordance to the
development and needs.
 Time management – The workers should understand about the time management that
can assist the people in managing the work effectively. It is essential for the workers to

manage their time as because the HR executive is obliged for directing their associates
and understand value of their time (Rouch and et. al., 2022.)
Skills needed for Finance Department:
 Excel – It is one of the most essential skill that is needed by the workers who will be
managing the department of finance for the firm. The department of finance includes the
several calculation of the budget, profit, cost and loss. So, in order to make the work of
more convenient worker should have a appropriate excel skills.
 Problem solving – It is the capability to resolve the issues rapidly. This skill is needed
for the workers to resolve the issues of the finance in the working of the businesses. It is
very essential skill as this department need to manage the fiscal resources.
Skills required for the Research and development:
 Innovation – This is one of the most crucial element which is required by the workers of
the research and development department in which the worker need to be capable to
provide new as well as ideas in order to innovate something new for the goods. The
workers need to have the convert their ideas into the reality.
 Teamwork- It is necessary that the worker should have to function in a group or a team
as due to the individual alone cannot manage its task. This division needs appropriate
planning and improvement that can be only accomplishable in operative in a team
(Realyvásquez and et. al., 2022.).
CONCLUSION
From the above report it is concluded that the firm is different from its entity that
operates several operations in order to create worth and offers the services or products to the
consumers in exchange of earning more revenue. There are several operational areas in the firm
such as marketing, finance, human resource, research and development and many more. It is very
essential for the associates to manage all the organisational departments effectually so that the
firm can accomplish their objectives as well as goals which can be beneficial for the long term
success of the company.

REFERENCES
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