Colorblind Racism: Understanding the Modern Phenomenon

This essay examines the concept of colorblind racism, exploring how it functions as a modern form of racial bias. The essay delves into the strategies and ideologies used to perpetuate racial inequality, including the use of verbal tools and avoidance tactics. It analyzes the role of colorblindness in contemporary society, the perspectives of Whites, and the impact of these attitudes on race relations. The assignment also discusses how racial ideologies and social structures contribute to the perpetuation of racial inequality and suggests the significance of all races and implementing race-neutral social policies.

COLORBLIND RACISM 1
Colorblind racism
Name
Institution
Date of submission

COLORBLIND RACISM 2
Introduction
In an attempt to reject racism, Whites have turned to colorblindness as a response. The
slogan of I am colorblind, and therefore, I see people but not color has indirectly steered racism
against the Blacks. As such, the Whites have developed verbal strategies, frames, and styles in
their post-civil rights race talk.
Yes, and no, but…strategy
Whites have mastered the art of using this stylistic tool in avoidance to taking sides in
racism charges. For instance, Mark, a sociology MU student, believes although the minorities do
not have a fair starting ground with the Whites, he would be upset if an African American
qualified as he would be picked for a job over him. It is also evident when Lynn, a human
resource manager admits that she would be uncomfortable if her son or daughter dates a black
person (Bonilla-Silva, 2002). Although, she agrees two different people can fall in love and build
a healthy relationship.
The significance of colorblind racism
Whites use tools such as projection in need to create a corporate identity. Through racial
motivations and speaking, Whites tend to avoid responsibility thereby fixing blames on the
Blacks (Bonilla-Silva, 2003). The desire of superiority makes the talk more pronounced. Also,
the belief that every society is made up of different social groups with unique views and ideas.
Conclusion

COLORBLIND RACISM 3
Colorblindness is a racial ideology that uses various styles, frames, and ethnic stories to
justify contemporary racial inequality. It is essential to advocate for the significance of all races
and implement race-neutral social policies.
References
Bonilla-Silva, E. (2002). The linguistics of color blind racism: How to talk nasty about blacks
without sounding “racist”. Critical Sociology, 28(1-2), 41-64.
Bonilla-Silva, E. (2003). Racial attitudes or racial ideology? An alternative paradigm for
examining actors' racial views. Journal of Political Ideologies, 8(1), 63-82.