Analyzing Corporate Social Responsibility: Strategies & Examples

This report provides an overview of Corporate Social Responsibility (CSR) and its increasing importance in today's business environment. It emphasizes the shift towards sustainable business practices and the growing interest of investors in companies with high CSR ratings. The report analyzes the four key components of CSR—economic, ethical, legal, and philanthropic responsibilities—and provides examples of companies like Google, Coca-Cola, New Belgium Brewing Company, and Amazon that have successfully implemented CSR strategies to enhance their brand equity and contribute to social and environmental well-being. The report concludes that CSR not only helps companies achieve their business goals but also fosters trust among consumers and promotes a safer environment and society.

Running head: CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility
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Executive Summary
This report is about Corporate Social Responsibility and its importance in present business
scenario. Organisations are aiming for more sustainable development in their business.
Investors of these business industries are aiming for the companies who have their CSR
rating high. Implementation of CSR in company strategies not only helps improving social
and ethical responsibilities of the company, but also adds to brand equity. This is the reason
that most of the renowned companies have worked hard in their CSR aspects. This report
analyses the parts of CSR and their real company examples are provided as well.

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Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Four components of Corporate Social Responsibility...........................................................3
Example of companies Implementing CSR...........................................................................5
Conclusion..................................................................................................................................7
References:.................................................................................................................................8

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Introduction
Corporate Social Responsibility (CSR) is developed on some methods that help
companies to manage business in a sustainable way. In present business world, CSR is
casting an overall dominance. It covers organizational sustainability, social impacts and
ethics. Generally at organizational level it is registered in company’s private policies. With
CSR an organization can promote positive environmental and social changes. For that CSR
also can be referred as “corporate citizenship” (Grayson and Hodges 2017). This term can be
identified as a corporate initiative to evaluate the impact of company on the environment and
the impact of social welfare. This report has delivered the whole discussions about CSR and
its impacts with real company examples.
Discussion
Four components of Corporate Social Responsibility
It is assumed that companies have their responsibilities not only for their stakeholders
but also for entire society. Therefore, companies should bear commitments to protect the
values of society. Companies must contribute the environment, economic and social goals of
societies that are people, planet and profit.
Economic
The organisation have the responsibility to think about their profit margins as it would
affect their stakeholder’s right. In earlier days maximization of profit was considered to be
the highest peak of companies’ goal. But in present scenario customer loyalty and stakeholder
security has added to it (Unit 2015). By maintaining the competitive advantage companies are
accomplishing some strategy to provide best to the entire society. Companies are also trying

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to seek those efficiencies that eliminating the waste. In spite of all this, a company need to
ensure the financial growth of the company.
Ethical
Companies must respect the values of the society by maintaining the rules of it.
Organisations has the responsibility to fulfil the expectations of societies. Companies should
have to understand the movements that societies have already adopted. Ethical principle of
societies must not be overshadowed by corporate goals. Corporations should perform
morally, fairly and respectfully in their operations. They should also ensure the unbiased and
discrimination free work environment for their employees. (Petrenko et al. 2016).
Legal
Legal component of Social responsibility talks about the fact that companies have to
do their job by maintaining the law and the Government regulations. Companies have to be
aware about all local, federal, and state regulations. The managers must have the knowledge
about current legal issues. To solve those issues managers can take help from operating
producers and can get knowledge about new laws (Cheng, Ioannou and Serafeim 2014). It is
important for companies to remember that the goods must be manufactured maintaining the
safety policies of the government. Other operations like production, delivery and
management should also abide legal aspects.
Philanthropic
The philanthropic views of a company can include fundraising, charitable donations,
adopting special projects or encouraging the staff to volunteer in such ideas. Performing art
and fine art contribution may be an option for philanthropic work. Many projects are showing
the process of enhancement of the quality of residential community life and commitments of

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companies’ towards enhancing life quality of societies’ (McWilliams 2015). Companies
dedications to students and education are shown with association of private and public
school.
Example of companies Implementing CSR
Corporate Social Responsibility has provided the highest level of satisfaction and trust
by delivering best quality. It is reflected in studies that when companies are choosing to do
something right that not only change the bottom line but also gain the financial advancement.
Consumers generally agree to be the part of it when they are approached to use services and
products that are associated with CSR (Ali, Frynas and Mahmood 2017). CSR is helping to
build trust, faith, and awareness and encourage the system of social change. As per report
there are ten thousand companies that are doing CSR but the success numbers are few. In this
report here are some brand who are doing CSR successfully. These reputed companies have
their benchmark in the international business. These companies have already won the trust of
people. Therefore their business are running successfully and also able to achieve their CSR
goals.
Google
This is a reputed company that has gained enough strength after implementing CSR.
Google is also known as a trusted company not only for its eco friendly plantations but also
for its broad spoken CEO Sundar Pichai. This famous person has faced so many social issues.
But his strong faith has broken down the power of those puzzle. He has given great answer on
Donald Trump’s anti Muslim comments. Google has earned highest CSR score in part of data
centre by using energy that is 50% less than other in this whole world (Tai and Chuang
2014). They have also given commitments to renew energy of project over $1billion and tried
to expand other business to reduce environmental impacts through their services like Gmail.

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Coca-cola
This company has also set its benchmark in international level. This company has
faced some issues for the process of delivering products. Coca-cola has faced massive
problems with delivery trucks that contributed green house gases. As per report green house
gases are containing 3.7 million metric ton dangerous gases (Wang et al. 2016). For this they
have brought major changes to their supply systems by investing in new technologies. They
have provided alternative fuelled trucks with eco-boost engine. Coca-cola has intention to
reduce 25% of carbon footprint by 2020. This effort may bring chances to overcome these
bad situations for Coca-cola brand.
New Belgium Brewing Company
This brewing company has set example for all other companies with their
environment friendly behaviour. This company has owned fully by its employees by stock
ownership plan that is focused on sustainability. This company has produced its own
electricity. 18% of its electricity is produced by solar panels and wastewater. This company
has also recycled some waste with bio cast formula. According to Director of CSR, Katie
Wallace, the company considers environmental and social well-being to be intricately
intertwined with each other.
Amazon
Amazon is highest selling online shopping store in international business market. This
company has set its own level in business market. Customers of this reputed online shopping
company have been getting satisfaction from the better services. This company has also faced
some issue. Sometime this company has to deliver more products at a time. The vehicles that
are used for delivery discharges carbon emissions that are harmful for the environment. To

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solve this issue this company has given commitment to use eco engine and electrical vehicles
at delivery time. These vehicles are eco-friendly and therefore safe for the environment. The
company owners have faith that with this measure the issues will be solved soon.
Conclusion
This report has provided an in-depth outlook about Corporate Social Responsibility
that are implemented by many companies. With this CSR companies can reach towards their
goals and also can achieve the success in business market. CSR enables the companies to win
trust of their consumers and provide the best aspects that are environment friendly.
Consumers also can get their highest level of satisfaction from these companies. Investors are
also marking the CSR policies of companies to invest. As a result, with CSR the
environment, society and people would be safer than earlier and at the same time the
organisations would achieve their goals.

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References
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Unit, B., 2015. Corporate social responsibility.
Petrenko, O.V., Aime, F., Ridge, J. and Hill, A., 2016. Corporate social responsibility or
CEO narcissism? CSR motivations and organizational performance. Strategic Management
Journal, 37(2), pp.262-279.
Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to
finance. Strategic management journal, 35(1), pp.1-23.
McWilliams, A., 2015. Corporate social responsibility. Wiley encyclopedia of management,
pp.1-4.
Ali, W., Frynas, J.G. and Mahmood, Z., 2017. Determinants of corporate social responsibility
(CSR) disclosure in developed and developing countries: A literature review. Corporate
Social Responsibility and Environmental Management, 24(4), pp.273-294.
Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility. Ibusiness, 6(03), p.117.
Wang, H., Tong, L., Takeuchi, R. and George, G., 2016. Corporate social responsibility: An
overview and new research directions: Thematic issue on corporate social responsibility.