Cruise Tourism: Group Poster Assignment in World of Tourism 2021/2022

This report provides an overview of cruise tourism, including a definition, popular destinations, key providers, and future trends. It highlights key facts, statistics, and impacts on the global market, including revenue generation and traveler demographics. The report also includes a SWOT analysis, assessing the strengths, weaknesses, opportunities, and threats within the cruise tourism industry. Furthermore, it examines customer profiles, environmental impacts, economic impacts, and socio-cultural impacts. Concluding that cruise tourism is a valuable opportunity for tourism, the report emphasizes the importance of understanding these various facets for sustainable growth. Desklib provides access to this and other solved assignments for students.

UNDERSTANDING THE WORLD OF TOURISM
INTRODUCTION
Cruise tourism is luxurious form of travelling that
involves cruise ship and also includes various
faces of tourism such as transportation, hospitality
and attractions. Also, the tourist are able to spend
time at various destinations throughout in trip
days that are covered
Key providers/ organizations
Disney cruise line: It is cruise line that is the
subsidiary of Walt Disney company and was
incorporated in year 1966..
Carnival corporation & Plc : It is the British
cruise operator where top most priority is to
protect the natural environment and operate safely
anywhere in the world
Royal Caribbean international: It is the second
largest cruise line in the world that is catering to
almost 5 million passengers every year
MSC cruises: This cruise line was founded in
1989 and has one of the largest employers on the
entire ship industry and is known for providing
jobs to large number of people.
Destinations/ activities/ sub-types
For the cruise tourism in UK it is known that
Bahamas, Caribbean and Bermuda are most
popular among the people in year 2020.
REFERENCES
Adie, B. A., 2019.
World Heritage and
tourism: Marketing and
management.
Routledge.
CONCLUSION
From the above report it can be concluded that
cruise tourism had been proved to be best
source for opening opportunities for people to
travel around the world along with enjoying
certain activities
Key facts, statistics and impacts
In the recent reports from statista research
department published on 26 august 2021 the
cruise industry in the global market generated
approximately 3.3 billion U.S dollars in 2020.
Also, the total revenue is expected to reach to
34.1 billion U.S dollars in 2025 as per the
mobility market outlook.
Destinations/ activities/ sub-types
For the cruise tourism in UK it is known that
Bahamas, Caribbean and Bermuda are most
popular among the people in year 2020. Also,
approximately 108 thousands travellers
visited these islands. However, there was
major drop in the overall sales in this industry
due to fewer visitors in UK at the times of
pandemic..
SWOT analysis
Strengths: Moreover, this industry has
more global coverage and reach than
compare to other mediums.
Weakness: Chances of high level of
customer turnover might reduce overall
sales of the business
Opportunities: Recruiting higher quality
staff form the diverse culture will increase
the business
Threats: There is possibility that
consumers are becoming more demanding
because of which the cruise company is not
able to meet the expectations on timely
manner.
Customer profile.
Demographic: The cruise industry mainly
focus on both female and male category
that are highly educated and comes from
part of society that has high profile and
work as full time in any organization.
Geographic: For cruise industry
Caribbean is the most popular region for
cruises.
Future trends
The cruise industry is the fastest growing
segment in travel industry.