Customer Understanding and Future Digital Trends for Haven Holidays

This report examines the digital marketing strategies employed by Haven Holidays, a key player in the tourism industry, with a focus on understanding their customers. It highlights the importance of digital marketing in attracting a wider customer base, particularly millennials and younger travelers. The report discusses marketing theories, such as the 4Ps of the marketing mix (Product, Price, Place, Promotion), and emerging trends like chatbots, social media interaction, and robotics, which Haven Holidays should adopt to enhance customer engagement and retention. Ultimately, the report concludes that digital marketing is crucial for boosting revenue, creating employment opportunities, and fostering cultural exchange within the tourism sector, and emphasizes the need for Haven Holidays to adapt to new technologies and trends to remain competitive. Desklib provides access to similar reports and solved assignments for students seeking to expand their knowledge.

Understanding Customers

Table of Contents
• INTRODUCTION
• MAIN BODY
• Marketing theories which focuses on the use of digital marketing
• Future trends which Haven Holidays have to adopt in the field of marketing
• CONCLUSION
• REFERENCES

INTRODUCTION
Tourism industry is the most important sector
which is directly affecting the economic growth
of the country. The tourism industry is helping
the country in creating employment opportunities
and also helping the economy in the growth. For
tourism industry it is important that they make
use of digital technology to market their activities
and services, so that they can reach to maximum
number of customers. Social media helps in
attracting millennials as well as youngsters, as
they are more involved in travelling (Daghfous,
Belkhodja and Ahmad, 2018).

Marketing theories which focuses on the use of digital
marketing.
Digital marketing plays an important role in enhancing the
tourism sector, as it helps in attracting the customers from all
over the world. With the use to digital marketing and social
media sites the business organizations can reach to potential
customers. Marketing theories used by Haven Holidays
which focuses on digital marketing are described below-
• 4P's of the marketing mix-
• Product
• Price
• Place
• Promotion

Future trends which Haven Holidays have to adopt in the
field of marketing.
The hospitality industry is engaged in adapting new
technologies and trends in their industry. For the
industry it is important that they focus on providing
their customers with mobile check- in, chatbots and
robotics services (Li and et. al., 2021). These
technological trends will help the resort in attracting
more customers and retain old customers.
Emerging trends which Haven Holidays have to focus
on are-
• Chabot's
• Social media interaction
• Robot
• delivering

CONCLUSION
From this report it is concluded that tourism industry plays a vital role in developing a
country's economy. The tourism sector helps in boosting the revenue and also helps in
creating employment opportunities to a number of individuals. Tourism helps individuals in
exchanging their culture and helps in learning new culture and traditions. It is seen that
digital marketing is helpful in attracting customers.

REFERENCES
• Daghfous, A., Belkhodja, O. and Ahmad, N., 2018. Understanding and managing
knowledge transfer for customers in IT adoption. Information Technology & People.
• Kaur, S. and Arora, S., 2022. Understanding customers’ usage behavior towards online
banking services: An integrated risk–benefit framework. Journal of Financial Services
Marketing, pp.1-25.
• Li and et. al., 2021. Understanding customers across national cultures.
• Park and et. al., 2020. Understanding customers' hotel revisiting behaviour: a sentiment
analysis of online feedback reviews. Current Issues in Tourism, 23(5), pp.605-611