Analyzing Influencer Marketing Strategies for Understanding Customers

This essay examines the impact of influencer marketing on customer understanding within the travel and tourism industry. It highlights how social media influencers motivate followers towards specific services and products, leveraging platforms to gather customer data regarding hotels and destinations. The essay identifies key influencers like Simon Alan Reeve and Monica Scott, analyzing their product selection and brand associations. Reeve, a British journalist and documentary filmmaker, promotes sustainability in travel, while Scott offers budget-friendly travel advice. The analysis concludes that the tourism industry is rapidly evolving through digitalization, with influencers playing a crucial role in attracting customers. The future of influencer marketing involves technologies like virtual reality and artificial intelligence to enhance customer engagement, emphasizing the importance of cleanliness and hygiene post-COVID to maintain customer trust and loyalty. The essay also touches upon the use of drones and AI to further enhance the travel and tourism experience and attract more customers.

Understanding Customers

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Influencing marketing is refer to various marketing strategy such as social media and
others which is utilized by different companies for increasing the awareness of their products in
effective manner. With help of utilizing social media strategy firm easily enhanced the followers
at maximum level. It leads to increase the popularity of their services and products at maximum
level. In 21st century mostly customers get deeply influenced by different marketing methods
which involves advertising, email marketing, use of social media and so on (Alnsour and Al
Faour, 2020). In context to travel and tourism industry various restaurants and hotels are linked
with food bloggers and travellers. Due to the use of various marketing strategies followers are
easily increased in large number for promoting their goods and services. This essay will covers
introduction, introduce the area of influencer marketing, influencer one and their analysis on
product selection and brand and the future of influencer.
MAIN BODY
The business which belongs to the category of travel and tourism are accommodation
services, food services, travel agencies and others. The main customers which are belongs to this
sector are those buyers who have high passion for travelling in different places on their
weekends. In aspect of social media marketing, it is a highly effective and common tool for
organization to gain the attention of users towards the particular destination and specific hotel in
large number. In respect of this kind of sectors company is identified those travelling bloggers
who are get ready to make blog for them regarding enhancing the popularity of their destination
and food services. With help of effective utilization of bloggers as social media followers are
highly increased in large number in less time. Due to this many hotels or restaurants are able to
sustain good relations with customers for long time. With help of utilizing this kind of technique
various restaurants are able to attract customers in huge number especially young generations
and children. Due to the effective support of social media and bloggers company easily shared
their images and videos and also highlight that they have good experience from specific
locations. In some circumstances these types of social media influencers ask with followers to
meet with them and visit the site for achieving more experience. In respect of strong wish of
meet with different ideals and these social media influenced the customer's a lot for encouraged
them during the visit of sites and used their products and services. Therefore, it shows the

productivity and sales of company at higher rate. The benefits which is gained from both sides,
hotels and restaurants received advantage for attract new customers and enhancing their
productivity and influencer get payments for doing their job and other benefits from the similar
restaurant for which they effectively promote the services.
The Simon Alan Reeve is highly famous author which is belongs from British and he was
one of best journalist and documentary film maker. He was born on 21st July 1972 in UK. This
author is mainly known for developing environmental documentaries and in the form of global
traveller. He influenced people by using documentaries and social media uploaded regarding
their places. He prepared variety of books on his adventure experiences, international tourism,
modern history and others (Chiscano and Binkhorst, 2019). Only he did not promote the places
but he also famous for sharing the cultures of particular place regarding in which way people
lived their life and various things which they are done to fulfil their common needs in time. It
means that the finalised area of travel and tourism for Simon is natural environment and he have
different influencer and also get different influencers in the form of followers. He already has
159.9 K followers in Twitter and also have effective likes on around 5.8 K on his last 40 post in
Twitter. His influencers are highly motivated towards their skills and knowledge where he
shared, he shared about the place. This author is also selected by Kuoni organization as a brand
ambassador and it is a multinational travel agency. The main purpose for selecting this author is
to promoting sustainability in travel and tourism industry which leads to develop the strong
consumer base in less time. The main role of Simon which is provided by this company is to host
the customer events, develop attractive articles and exclusives for organizations and develops the
blogs for guest and provide them to firm's official portal. In this type of blog, it is mandatory that
the images and videos are produced in best quality and highly attractive for users. Because
without keeping attractiveness and quality organization did not sustain their reputation in minds
of customers for long time. Quality in services and goods plays the crucial role for increasing
profit of firm at higher rate.
Monica Scott is also one of the popular blogger travellers and now she settled in UK. She
and her group members are travelled in various countries and analysed the different hotels and
restaurants services in low price, after that she shared their experience with users with their own
famous blogs. The name of their famous blog is “Travel Hack”. Therefore, she recommends their
followers regarding the hotels and services according to various budget especially for middle-

and lower-class families. She also provides recommendation for such type of destinations also
which is better for travelling with their child. In the year of 2009, she begins her blog and she
and her group accomplish their blog firstly in Australia and Asia. With help of carrying their
blogs in effective way her followers are easily enhanced at higher rate in less time. Many hotels
and restaurants are invited her in the form of chief guest and asked her for promoting their
services and goods in effective manner through the blogs. In this way consumers are highly
attracting in huge number for consumed their goods in large scale. Exploring in home country
and that is UK is a first option. Secondly, she also shows some essential hacks in tourism and
travel industry for identify the best travels with low price. At the time of she asking about ideas
in aspect of travel blogging then her reply is that at the time of 16 she used various sources of
internet for capture the knowledge regarding her academics. But besides this she also spends
heavy time in aspect of seeing images and videos of travelling and the story and experience other
travellers. Therefore, she begins to taking the visit of different travelling sites and in this way she
decides to develop their future and career in the tourism and travelling industry (Emaluta,
Isnalita and Soewarno, 2019). Therefore, internet plays the crucial role in aspect of developed
her career and support her to become influencer.
In aspect of travelling the future of influencer are very bright because in present time
technology played major role for engage customers by using different types of tools and
machines for performing different task. Today customer utilized internet services for carrying
different types of functions such as booking of hotel rooms, searching information and others.
For example, virtual reality and with help of this kind of technology influencer encouraged or
motivated their follower at maximum level. Due to this the influencer of virtual reality easily
make them feel that they have presence in location so that they made their option for selecting
the best place for their weekends. After the end of COVID, the major focus of cistomer in travel
and tourism industry is to utilize those services and goods which is focused on government
regulations and rules and hygiene for reducing the chance of corona infection. Therefore, it is
necessary for infdluencer to share the images and videos of cleanliness in hotel with help of
social media. It leads to attract the users in large number for particular place. Drones are also one
of the effective gadget for travelers and travel influencer because in this way they easily capture
their journey from various angels which develops their blog in attraactive manner. In today's
time artificial intelligence is one of the rapidly growing technology in travel and tourism

industry. Due to the effective use of this technology various hotels are able to keep positive
relationship with them for long duration.

CONCLUSION
From the analysis of above data, it is concluded that tourism and travel industry is one of
the rapidly growing industries in aspect of digitalization. Social media influencers are those
individuals who are responsible for motivating their followers towards a particular service and
product. The travellers used the platform of social media for collecting any type of data
regarding hotels and destination. The main highlight of these influencers is that they are having
large number of followers in social media platforms. The essay will cover Influencer two and
their analysis on product selection and brands. In context of future of these influencers, they can
use drones or artificial intelligence for their blogs. In this way the popularity of the hotel are
easily enhanced at maximum level for long time.

REFERENCES
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