MGBBT0UCT Understanding Customers: Attracting via Social Media

This presentation explores various methods employed by organizations, particularly in the tourism sector, to attract customers and enhance revenue generation. It emphasizes the significance of understanding and satisfying customer needs to improve retention. The presentation highlights how Hays Travel creatively uses its website and social media presence to engage its target audience and analyze customer attitudes. It notes the importance of uploading unique content to influence customers and the cost-saving benefits of social media platforms. The presentation also discusses the role of platforms like Facebook and Instagram in maintaining customer engagement and increasing brand awareness through sharing relevant information about services and products. The conclusion underscores the importance of customer attraction methods and analyzing customer needs to provide tailored services and products, referencing several academic sources on social media and digital journalism.

Ways to Attract Customers

Table of content
 Introduction
 Smart ideas adopted by travel industry
 Importance of social media platforms
 Conclusion
 References

Introduction
Organisation have to use multiple techniques so that
they can effectively attract their customers which
increase their revenue generation.
It is essential to satisfy the requirements according to
the needs of customers which results in improved
retention of customers.

Smart ideas adopted by travel industry
Tourism sector have identified different methods so that they can
develop interest of their customers. Organisations focus on the
demands and behaviour of their customers so that they can fulfil them
in appropriate manner.
Hays travel have established their website in creative manner
which attract the mind set of their targeted audience in appropriate
manner.
Their social media presence is increasing day by day which
analyse and identify the attitude of their customers towards their
organisation.

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It increase the number of customers of regular basis which
is positive factor for an organisation.
It is important to upload creative and unique content which
influence the mind of customers in effective and efficient
manner.
Social media platforms also help organisation in saving lot
of cost and capital which maintains the budge in appropriate
manner.

It assist customers and tourist in stay touch with organisation for longer period of time. Facebook and
Instagram is most common platform which is used by each and every segment of the society.
It is essential to engage customers by sharing relevant information and message among their customers.
Hays travel can easily increase their brand awareness in market by sharing benefits and features of the
services and products which they offer to their targeted audience.
Importance of social media platforms

Conclusion
 From the above presentation it can be concluded that it is important to opt methods
which attract customers.
Organisations can generate revenues when they have large number of customers which
assist in growth and expansion.
It is evaluated that organisation should analyse the needs and wants of their targeted
audience so that they can provide services and products according to them.

References
 Gottfried, J. and Shearer, E., 2019. News use across social media platforms 2016.
 Kaur, P., Dhir, A., Alkhalifa, A.K. and Tandon, A., 2021. Social media platforms and sleep
problems: a systematic literature review, synthesis and framework for future
research. Internet Research.
 Yee, R.W., Miquel-Romero, M.J. and Cruz-Ros, S., 2021. Why and how to use enterprise
social media platforms: The employee’s perspective. Journal of Business Research, 137,
pp.517-526.
 Zayani, M., 2021. Digital journalism, social media platforms, and audience engagement: The
case of AJ+. Digital journalism, 9(1), pp.24-41.