A Report on Influencer Marketing and Understanding Customers

This report examines the role of influencer marketing in shaping customer behavior, highlighting its evolution from beauty products to various sectors like food and tourism. It discusses how influencers, such as "Nomadic Matt" and "Fast Company," create engaging content that impacts customer perceptions and purchase decisions. The report also touches upon the future of influencer marketing, emphasizing the importance of micro-influencers and data-driven approaches for building brand loyalty. Furthermore, it explores customer behavior theories, including Maslow's hierarchy of needs and psychoanalytic models, to understand how influencers can effectively cater to customer needs and motivations. The report concludes that influencer marketing is a powerful tool for brand promotion and requires a strategic approach to effectively connect with customers and enhance brand image.

Understanding
Customers

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6

INTRODUCTION
In modern era, the blogger are increasing very rapidly and also becoming a positive force
within the society. It has been analysed that blogger are role model of more than 80% population
as they influence their life. These influencer attract the follower by their education, lifestyle and
through their behaviour (Armas-Arias and et. al., 2022). Thus, this two way communication flow
among bloggers to the customer and customers to the influence which construct a relation among
them where they are able to attract their viewers and readers with the useful guidance. This essay
will be based on concept of the influencer marketing and also justify few influencer that make
blogs on specific content and share posts for their followers. This essay will also discuss about
future of the influencer by using different theories or model.
TASK
It has been identified that influence marketing is enhancing forward as an effectual mode
to promote the businesses and gain attention of the customer. Initially, influence mainly acts for
the beauty product but nowadays, they are promoting all the possible product categorised from
the food to tourism accommodation. This is considered as popular mode for various brands to
get word out regard what they do with result hat speaks for themselves. It is an effective mode
for the brand's promotion as it help to understand the customer' behaviour and their attitude
towards the product or brands (Aromäki, 2022). It influence the customer in both negative or
positive way as influencer post the content on social media that establish a image or reputation of
the brans in customer's mind and make them to purchase the specific product or service. Thy
show that how a product and place looks like through the short clips and videos which create an
image in user's mind and influence then to visit such place and take use of the goods. It is also
examinated that mostly influence have created a enthusiastic and keen audience very
systematically. It is identified that nowadays individual are following the influencer more as
compared to an organization or brand. Such kind of the followers for purchase the product for
their won preference as they go for the blogger's preferences and taste. They accommodate the
ideas and opinions of their influencer (Cham and et. al., 2022). It is not mandatory that
influencer must be a celebrity, they can be anyone that promote the product and tourism industry.
Now day's there are various blogger that explore the new places and encourage other individuals
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to visit such place or locations. For this, influencers or bloggers share beauty of the places and
share their experience on their web page. They explore culture, trends and tradition of the
specific destination that attract the customer's attention.
There are few top tourism influencer which influence their followers that follower them
very devotedly, follow their life style and many other things.“Nomadic Matt” is a top American
blogger on social media. He visited more than 100 nations and stay within around 1000 hotels.
His blog is travel site, that gain attention of the around 1 million visitors on monthly basis. Along
with this, “Nomadic Matt” has written many books based on the his experience when travelling
and exploring (Fakfare and Manosuthi, 2022). Travel blog is considers as a best travel blog and
also featured by various influential news outlets. In blogs thee are few basic and significant facts
including travel hacking, money saving tips, destination guides and packing guides. Nomadic
Matt wants to show that how an individual can travel smarter with a less amount of money. It
guide people that how to deal in a serious situation during travelling at new places. The blogs
provide most beneficial suggestions, it also provide information or knowledge that how to travel
without spending much and having good memorise. This influencers has travelled various place
like Colombia, Iceland and Mexico and many more. Best thing in the blogger is that the website
of influencer are paid and sponsored that is very beneficial for the bloggers, it means, visitors
know that every famous places, restaurant, hotels review that comes directly from the traveller
who have been experience there in regard to inform them, to convince to have an excellent
experience in a low budget. Impact of the travel bloggers on tourism has been observed in the
ways that individuals research earlier going for a holiday. Individuals are also delighted to share
their experiences with the other travelers. Based on the other's rating respective company evolve
their faith in the touristy agency. In tourist industry, the social media has had a significant power
(Gurjar, Kaurav and Thakur, 2022). Traveler take part in the field trips and make advised choices
related to their trip, and also share their individual seizure about specific hotel and airline with
the social networking web site.
Another bloggers is “Fast company”. It is a well known business management blogger.
This company was founded during 1995 in the online social networking. Initially, it has posted
the article related to the designer, innovation and good thoughts on managing a business to make
it more successful. Its magazine and websites are managed or organised by the Mansueto venture
that is a private media firm controlled by the Joe mansueto. Respective organisation publish the
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American business magazine on monthly basis in online and print form which concentrate on the
technology and design. Earlier the respective firm operated the website calls co labs, and co
create and many more. Various enterprise adopt the management techniques and principles
which are suggested by the bloggers with the purpose to increase the brand awareness, attain
customers attention and boost the business growth (Makian, 2022). Change on the customer
behaviour towards developing exploitation of the social media, e commerce website and
shopping from the mobile phones has cemented location of the influential marketing as it is
considered as key policy to conduct the business growth.
Future of all the influencer is all about collective instead of the respective marketers
might begin to the units. Future of the influencer marketing mainly emphasise on relatedness of
the different market. influencer with a capability of transferring own thoughts among a large
audience would be a most influential ones. The proactive and offensive message can impact the
brand image adversely. Influencer marking business of recent era will look over an immense rise
in the need for the micro influencer. The micro influencer in manufacturing has increased
forceful since last year because brand affirmative them outstanding to their high action rates and
expand. Businesses are anticipated for moving towards the data moving approaching that will get
an original reason to an emergence in the demand for the micro-influencers. Nowadays,
trademarks are consenting to worn on the proprietary content with the micro influencer because
of approving the data and a better display. It tends to the causal long term relationship among
various brand and influencer thereby guarantee always on marking formulation. It ever on the
influencer marketing motion represent the brand allegiance from the influencer through and
involve onto brand's quality and also improve the brand reminders
Main aim of the business is to understand the customer's buyer behaviour through
analysing qualitative and quantitative of target market (Moustaka, and Constantoglou, 2022).
Learning model of the customer behaviour theories that customer's attitude respond to want to
satisfy the common need for their living like clothes, food shelter and many more. It include the
Maslow theory of the need which state satisfaction of the individual's basic need within work
place in order to establish a long term sustainability of workers.
Psychoanalytic model has been created from the frediun psychology. According to this
theory every user has a different set of the broad seated motivates which drives them towards the
buying decisions. Customers has their own personal world with all their secret fears, & totally
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subjective sustainability. Customers buying decisions can be influence due to approaching to
such wants.
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CONCLUSION
From the above report, it is concluded that influencer market is a popular mode of
promoting anything as it consists great skill when making the content regarding anything. This
industry has proved the success against a wide array of the brand initiates. Right queries to as is
when and how the should be gather to complete their marketing plan. Within increasing its role,
organisations required to take more precative and strategic approach to define their product
within market. For this blogger are most effective option for them as they improve their brand
image more effectively or efficiently among the customers.
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References:
Books and Journals
Armas-Arias, S. and et. al., 2022. Web 2.0 Education Tools as Support in Digital Marketing:
Tungurahua Case Study. In Interactive Mobile Communication, Technologies and
Learning (pp. 1052-1061). Springer, Cham.
Aromäki, T., 2022. The image of Helsinki as a safe destination.
Cham, T.H. and et. al., 2022. Marketing and social influences, hospital branding, and medical
tourists' behavioural intention: Before‐and after‐service consumption perspective.
International Journal of Tourism Research, 24(1), pp.140-157.
Fakfare, P. and Manosuthi, N., 2022. Examining the influential components of tourists' intention
to use travel apps: the importance–performance map analysis. Journal of Hospitality
and Tourism Insights, (ahead-of-print).
Gurjar, P., Kaurav, R.P.S. and Thakur, K.S., 2022. Digital content marketing practices and
implementation in the tourism industry. In Handbook on Tourism and Social Media.
Edward Elgar Publishing.
Makian, S., 2022. Online tourism communication in destination image formation. In Handbook
on Tourism and Social Media. Edward Elgar Publishing.
Moustaka, A. and Constantoglou, M., 2022. Photographs in Tourism Destination Management
Research in the Post-COVID-19 Era. In Transcending Borders in Tourism Through
Innovation and Cultural Heritage (pp. 803-827). Springer, Cham.
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