Exploring Customer Engagement Strategies in Influencer Marketing

This essay provides a detailed overview of influencer marketing and its impact on customer engagement. It defines influencer marketing as a social media strategy that uses endorsements and mentions to influence customers. The essay highlights the effectiveness of influencer marketing, noting that a significant percentage of marketers find it effective and that people believe it works well as a marketing channel. It discusses different types of influencers, such as mega-influencers, macro-influencers, and mid-tier influencers, and their respective roles in attracting audiences and creating content. The essay also features case studies of influencers like Steve Chou and Virat Kohli, illustrating how they leverage their platforms to promote products and engage with their followers. Finally, it concludes by emphasizing the future potential of influencer marketing, highlighting its capacity to target audiences, create native ads, and foster authentic interactions, making it a worthwhile investment for businesses.

Understanding customer essay

Table of Contents.
Essay on influencer marketing.........................................................................................................3
REFERENCES................................................................................................................................1

Essay on influencer marketing
Influencer marketing is refers to the social media marketing which are use for
endorsement and mention product so that it help to influence other customer. This strategy is
used for brand partner with socials media influencer in order to promote its product and services.
Influencer is the one who are engaged with larger number of following on the social media
platform on the basis of expertise, knowledges and unique point of view. There are 80% of
marketers say influencer marketings is effective and 89% of people are think that influencer
marketing are working well for marketing channels (Vrontis, Makrides and Thrassou, 2021).
Influencer are played important role in order to focus on attracting large number of audience as
well as it help for influencer to earn money from endorsing branded product. Also, brands are
looking for influencer who have great followers so that their reach are comparatively high.
Influencer marketing are defined as the action of promoting and selling products or
services which through people who have the capacity of brand. For instance, when an individual
search for products and services of Amazon they can look at different influencer. The area of
influencer marketing is related to the digital marketing which are help for advertising campaign
in order to make the digital marketing in other form for influencer marketing. For every area
influencer marketing working well for the brand as well as it help to target large number of
customer (De Veirman, Hudders and Nelson, 2019). Also, influencer marketing can be said as
the golden opportunity in order to focus on socials media post as well as it can be using the best
content which help for encourage theirs followers by Creating user generated content.
There are different type of influencer marketing such as mega influencers who are highly
visible on social media and belongs to celebrity status. That influencer is belonged to post
regular updates on Instagram as well as they spend much time on social media in orders
attracting audience also it helps for generate lots of engagement. On the hand, macro influencer
are belongs who have 5 lakh to 1 million followers also they are TV personalities, leaders,
athletes or celebrity. Also, they have reputation on social media in order attracting audience.
Further, mid tier influencers are not celebrity status, but they are remained as powerful group in
order creating content for their followers. Rather than leveraging content it helps to climbing the
reach for attracting large number of followers who are regularly follows them (Haenlein, Anadol
and Welte, 2020). They are focus on producing the familiarity content so that it helps for
targeting youth by leading authenticity.

Influencer have their own choice for choosing own area of marketing or brands on which
they have interest to promote their product and services. Steve Chou is influencer who have
mores than 6 thousand followers also he runs store BumblebeeLinens.com in orders to tech e-
commerce as well as he is influencer of Amazon. He quiet his job and become influencer
because he has keen interest in marketing, and he is considered as the top listed e-commerce
influencer in the tops learning process resources for multi channel survey. In context to Amazon
it help for providing the useful content which can sell on Amazon. Also, he posts his video or
other content on different platform such as website, Twitter, Facebook group or Pinterest.
In order to analysis the selection of product and services by Steve focus on to becomes
his own boss and then spending more time with loved ones (Taylor, 2020). Also, theirs are huge
content created by him which can be promoted on different platform as well as with the branding
of brands, he is moved hiss products in order to focus on e-commerce to Amazon and then start
selling immediately. Steve and hiss wife are looking for online business which provide them
great also he currently aspires e-commerce merchants in order to set their goals and then
developing as roadmap for reach them. He inspires other by focusing on diversify with variety
of Ecommerce platform and then taking advantages with Amazon and Ebay. Then, acknowledge
the great venue for new sellers who can start their own business. Also, he is encouraging new
entrepreneur who are inspiring others to buy product from Amazon, and they can create their
own e-commerce platform for despite mores requiring leg work and waiting for see the result for
starting his own online stores. This is huge advantage for him to sell his own product or services
at Amazon because it is one of the best online platform which help to attract large number of
customer (Belanche, Casaló and Ibáñez-Sánchez, 2021).
In addition to this, another influencer is Virat Kohli who is Indian cricketer and as
influencer as an entrepreneur, an investor in order to live lavish life. He is the highest paid
instagrammer in India as well as he is 18th place overall in the world also charges fees approx 5
crores INR per Instagram post. From last 3 years Virat Kohli promote the product of Puma with
the endorsement deal which include and royalty to cricketer which can bes affected by Puma's
overall business performance. By considering his own brand Wrogn she owns stake in famous
clothing and accessories. It is also offer T-shirt and lightweight denim jeans jackets. Also, virat
kohli endorsed the MRF. Then it has been analysed that Virat Kohli has the strong team by
focusing on work ethics and there are more than 3 brand by which are endorsed by Virat kohli in

which some of very common such as fashion platform Myntra, American tourist-er, Hero two-
wheelers, Vivo smartphone, MRF tyres, Puma sports wear. There are large number of audience
who are followed Virat Kohli and inspire by them.
Then, he is brand Ambassador of very popular Audi by dealing with 5 Crore, her has
more than 200 million followers on Instagram. He built the relationship with customer by
focusing more on credibility and trust with their fans and there are people who are looking for
new content post by them on social media in order to gain attention which begun engaged with
audience. This is the best marketing strategy used by company by focus more on attracting large
number of customer due to their expertise, knowledge and unique point of view.
In order to analyse the future of influencer is good because it has been seen that huge rise
in the demands of influencer also with the sharing of total influencer increased this can be
favouring by owning higher engagement affordability and rates (Martínez-Lópezand Lopez-
Lopez, 2020). Also, in order to consider the career they can be earned handsomely by cultivating
following in order to become bone fide influencer. This is keep running process on the basis of
promoting product and services on social media. This is opportunity for creating and learning
related to content which is trending as well as it help to enhance their knowledge by
communicating with large number of audience. This is also necessary to focus on target audience
so that it help to earn effectively in future. The scope of influencer are sync with changing the
need by horizons organically and humanely.
For example, Steve chou has the opportunity of creating the content which help to attract
the audience in near future. That is why influencer marketings help to provide them better
earning after years. In this process influencer are higher paid by brand when their content
popular afters years. In addition to this, Virat kohli the opportunity for earning later. In context to
business, influencer marketing help to target audience afters years by promoting brands with
product and services. Also, it is related to aspiration and lifestyles. This is also helped to create
native ads which are help for resonates with consumers. It has been analysed that the futures of
influencers are bright in order to get the opportunity of promoting the product to large audiences
very long. Also, online communities are help influencers which are heightened needs for brands
by promoting authenticity by interaction with audience. This is as well worth investment for
business which help to grow in the market by using different platforms such as Instagram,
Facebook, Twitter etc.

It has been concluded that influencer marketing played important role in order to focus on
using different type of social media marketing tools by focus more on using endorsement and
mention with product or services which help to attract large number of audience as well as it help
to target the audience which belongs to that product or services. To target youth it is necessary to
post updates on Instagram so that it help to target them by promoting product and services such
as Puma sports shoes by Virat Kohli so that it help to attract youth for buying that product.
Further, this is help for increasing brand awareness with mores social media followers and then
direct converting and warn up with leads into paid customers.

REFERENCES
Books and journals.
Vrontis, D., Makrides, A. and Thrassou, A., 2021. Social media influencer marketing: A
systematic review, integrative framework and future research agenda. International
Journal of Consumer Studies, 45(4), pp.617-644.
De Veirman, M., Hudders, L. and Nelson, M.R., 2019. What is influencer marketing and how
does it target children? A review and direction for future research. Frontiers in
psychology, 10, p.2685.
Haenlein, M., Anadol, E. and Welte, D., 2020. Navigating the New Era of Influencer Marketing:
How to be Successful on Instagram, TikTok, & Co. California management
review, 63(1), pp.5-25.
Taylor, C.R., 2020. The urgent need for more research on influencer marketing. International
Journal of Advertising, 39(7), pp.889-891.
Martínez-López, F.J. and Lopez-Lopez, D., 2020. Behind influencer marketing: key marketing
decisions and their effects on followers’ responses. Journal of Marketing
Management, 36(7-8), pp.579-607.
Belanche, D., Casaló, L.V. and Ibáñez-Sánchez, S., 2021. Understanding influencer marketing:
The role of congruence between influencers, products and consumers. Journal of
Business Research, 132, pp.186-195.
1