Higher National Diploma - Unit 17: Change and Impact Report - Part 1

This report, submitted by a student, provides a detailed analysis of understanding and leading change within organisations, specifically focusing on Verdant Leisure and Bridge Leisure. It begins with an introduction to change and its impact on business environments, followed by an overview of the organisations and their change processes. The report then utilizes PESTLE and SWOT analyses to identify drivers of change, such as political, economic, and social factors, and evaluates their effects on organisational strategy. Furthermore, it compares the impacts of change on the strategies and operations of both companies. The report also assesses how change affects leadership, individual, and team behavior. It evaluates methods to minimise the impact of change and the application of appropriate models. The report concludes with recommendations based on the findings, and Part 2 continues with further analysis on change barriers, leadership approaches, and models of change management, providing a critical evaluation of different strategies and their successes.

Understanding and Leading
Change

Table of Contents
PART A...........................................................................................................................................1
1.0 INTRODUCTION..................................................................................................................1
2.0 An overview of the organisation and it’s change processes.........................................1
3.0 A PEST/SWOT analysis to be undertaken to identify drivers of change.....................1
4.1 An evaluation of the drivers and impacts of change and how they have affected
organisational strategy............................................................................................................3
4.2 Comparing the impacts of change and the effect they have had upon the organisation’s
strategy and operations...........................................................................................................3
4.0 Evaluation of how change will have affected leadership, individuals and team
behaviour................................................................................................................................5
5.0 An evaluation of how the impact of change was minimised and the application of
appropriate models applied to plan for and process change efficiently.................................6
6.0 Conclusion and Recommendation................................................................................7
REFERENCES................................................................................................................................8
PART 2............................................................................................................................................9
1.0 INTRODUCTION..................................................................................................................9
2.0 Application of force field analysis to determine opposition and support for change.. .9
3.0 An explanation of the different barriers to change and how they influenced decision
making and leadership..........................................................................................................10
5.1How was change accomplished and how successful was it?..........................................11
6. Critical evaluation of different leadership approaches and models of change management
..............................................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

PART A
1.0 INTRODUCTION
Change refers to the aspect which transform the current state of the individual or the
organsiation to get the effectiveness in them. As per the current situation, change can integrated
to the several factors by which the company have to modify their several factors so that they can
get the change according to the market situation. This is the continuous process pf change so
that they can meet the aspect of the business environment (PTOE, 2018). Moreover, the current
business situation requires the adoptability, dynamic so that they can attain the higher
profitability and growth within the organsiation. For this report, Verdant Leisure and Bridge
Leisure organsiation is considered which is operating business in UK. They both are offering
the accommodation the holiday park to their prospective customers. This report will cover the
comparison of various organisations in context to identify the impact of change on their
techniques and operations & also evaluate the ways in which the internal & external business
drivers of change that is impacting on leadership, team & individual behaviour within the
organisation.
2.0 An overview of the organisation and it’s change processes.
Verdant is the is holiday park company which is providing the self-catering lodge &
caravan holidays also holiday home ownership in Northern England & Scotland. It gives
the simple access of main travel routes & cities (Guterman, 2020). It means free of stress,
efforts & money when the individual wants to travel or need accommodation.
Mission
The mission statement of the company is committed to promoting the sustainable
tourism and promoting the natural environment by providing the sustainable tourism.
Vision
The vision statement of the company is aiming to make the more environmentally
conscious and helps the customers to do some more whilst visiting the location.
3.0 A PEST/SWOT analysis to be undertaken to identify drivers of change
PESTLE analysis is the framework of identify the macro factors which is impact the externa
business environment so that they can get the effectiveness in the business by understanding the
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various aspect of the business so that they can meet the change within the business enterprises. In
context of Verdant Leisure, there are various factors which is associated with the firm and they
can evaluate them in order to understand the effectiveness in the organsiation and the factors is
explained as follows:
 Political factor: these are the factors which includes political stability rules regulation that
has been imposed by the government. Deriving a huge impact on an organisation and
change within the political scenario affect the overall functionality of the business
enterprises. In context of Verdant Leisure, there is a huge impact of Brexit. This is mainly
affects organsiation due to the political instability and the Functionality of the business is
going out of track due to change in the policies and regulation across the nation. This it is
important for the Verdant Leisure to change its organisational polices and action plan so
that they can sustain in the changing environment. It has the adverse impact on the
leadership and their team & individual behaviour. Main reason is also same was that
continuous changing of strategies within the company induced feeling of stress in the
workplace. Moreover, leaders & manager must set the entire organisational structure &
systems that is having a difficult activity.
 Economical factor: It includes the economic performance of nations and in case of
Verdant Leisure, the UK economy is facing the economy recession. This affects in the
evident from the fact that there is a downfall in the value of pound (Schiff, 2019).
Moreover, there is a increase in the unemployment and the main reduction in economic
growth. Thus, it is important to have the shift its price lower, provide more employment
opportunities etc. Leader must require communicating in an effective manner with the
team and the individuals as their pay scale might be reduced, that is prominent to ensure
the uniformity in positive organisational behaviour.
 Social factor: As the people are becoming more aware that require more innovative
services and personalize attention to them. In this, the preference and the wands of the
customer changes over the period of time and Verdant Leisure have to evaluate their
operations so that they can get the effectiveness in order to satisfy the need of the
potential customers. For example, the company must offer the product and services
according to the trend and also give the discount to their customers so that they can
attract a large group of people and contribute in increasing the living standards of them.
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SWOT Analysis
It is the framework of analysing the internal factors of the business environment so that
they can cope-up with the changing polices and strategies in the large market. SWOT
Analysis of Verdant Leisure is given below:
Strengths Weaknesses
 The company is having the strong
cashflow that allow the company to
expand their business.
 The company is dedicated towards
the customer relationship
management for having their loyal
customers.
 Verdant Leisure is not having the
very good product demand
forecasting by which they miss the
various opportunities.
 They are having high attrition rate
on the workforce.
Opportunities Threats
 They can reduce their transportation
cost by which they can get the
opportunities in the business.
 The new technology helping them to
set the effective pricing strategy in
the new market.
 There is an intense competition in
the large market.
 The demand for the seasonal in
nature impact the profitability of the
company.
4.1 An evaluation of the drivers and impacts of change and how they have affected
organisational strategy.
Every organsiation needs to considered the change as the change can impact positively
and negatively on the business operations so it is crucial to follow specific plan and procedure to
prevent the organsiation from uncertainty due to change(Domínguez, 2018). Impact of change
affects directly organisational structure and culture so that the manager of the company needs to
consider the impact of change & analyse its impact on organisational techniques so that they can
effectively accept the change and improve their performance.
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For instance, Verdant Leisure planning to get the change by offering the additional
services to their customers so that they have to make the action plan and conduct the meeting for
the future action of plan so that that they can make the change within the organsiation and all the
employees understand the follow of process and procedures in order to get the effectiveness in
the business.
When the company is dealing with the change, there is a huge impact on the
organisational strategy as they have to analyse each situation and understand the requirement of
the change so that they can get the better outcome in the company.
Evaluation of driver’s of change:
There are various factors which leads to change the operational process in an organsiation
and some of them are explained as follows:
 Innovation: It is the driver of change in which the company adopt some new techniques
and offer the unique products to their potential customers and leads to increase the
profitability of the firm. For instance, Verdant leisure is planning to come up with some
packages like holiday packages or honeymoon packages so that they can attract the large
group of customers and increase their profitability.
 Technology: It is another driver of change in which the firm uses the advance technology
so that they can meet the changing demand of their potential customers. Verdant leisure
is emphasising on getting the innovative services to the customers so that they can have
the better experience during their stay.
4.2 Comparing the impacts of change and the effect they have had upon the organisation’s
strategy and operations.
There are various drivers of change which influence the decision and induce change in
the organisation’s strategy and the action plan. Environment is constantly changing due various
change that is occurring in the business environment. The impact of change is the evidence by
the organsiation like Verdant Leisure and Bridge. They are offering the accommodation services
and these are the leading company in the tourism industry in UK. There is various change which
is experienced by two of organsiation and having the various impact on strategies & operations.
The change and their associated change are explained as follows:
Beside this, there are many business drivers of change that impact & induces change within an
organisation's strategies & processes. The impact of these driver’s are discussed below:
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DRIVERS VERDANT LEISURE BRIDGE LEISURE
POLITICAL
Currently they are facing the huge
impact on the political events as
the changing polices and the
actions plans affects the
functionary of the business
organsiation.
Strategy- As there is the huge
downfall in the economy as the
people are not allowed to go
outside from the country, so the
company is ensuring to give the
smooth holidays package near
their homes.
Operations- In the current
situation, the company is hiring
the new employees so that they
can contribute to providing the
holiday activities (Gunter and
Grimaldi, 2021).
There is the evident impact of
Brexit on the tourism industry of
UK. Organsiation is complying
with the strategies and the
operations so that they can meet the
current situation in the UK.
Strategy- To complying with the
drivers of change, the company is
investing more in the tourism
industry as the increasing
customers.
Operations- As to expand their
business, the company has acquired
the ninth holiday park in the United
Kingdom which would develop the
huge scope for its success.
ENVIRONMENTAL Government of UK is paying
more concern for saving the
environment from harming by the
various business activities.
Strategy- The company has
In the current situation, there are
various ongoing concern related to
the preservation of environment and
the natural resources in the UK.
Thus, the impact is quite evident on
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recently joind Keep Britain Tidy’s
month-long spring-clean at
Verdant Leisure parks. The impact
of this driver had on their strategy
influenced the park to take part in
this clean-up campaign.
Operations- The driver of change
is having the huge impact on the
operations and the strategy. They
are motivating the employees to
take part in this initiative
regarding the environmental
safety.
Bridge Leisure and its services as
they are creating the best practices
to comply with the strategies and
the operations within the
organsiation.
Strategy- the company has adopted
the mandatory procedures for
caravan owners of using the recycle
items and they have also
implemented the waste
management system.
Operations- The company is
emphasising on the waste
management technique and give the
education tours to caravan owners.
Moreover, they are ging the training
to their potential employees so that
they can save the environment.
4.0 Evaluation of how change will have affected leadership, individuals and team behaviour.
There are two type of drivers that are considered that is internal and external that is impacting of
the various factors upon the organsiation that influence the change (Waterhouse and Mann,
2021).This change imposed on the individual team and leadership however there are several
areas which experience the impact of change and in context of Verdant Leisure, there are several
areas in the business environment that good effect with the change in its structure and
procedures. Following are the internal as well as the external factor that is having the impact on
leadership, team and individual behaviour in an organisation that is explained as below:
Internal factor
 Organisational culture: it is evident as the most important driver for change in the
organsiation culture that encompasses of belief values and moral of the company. In
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context of Verdant Leisure, the companies focusing on the organisation culture and
providing the best services to their customer. Moreover, they are also tending to work
with the skilled and talented staff that can support them in order to get productivity and
profitability in the organisation by having the positive working environment in the
organisation. When the company is having the positive working culture at the workplace,
It helps the individual to give their best in attaining the organisational goal and the
employees will able to form the team and effectively achieve the group goals. The leader
of the company able to retain their talented employees by having the good culture in the
business.
 Financial management: another major driver for change in Verdant Leisure, is the form
required money e for acquisition their new sources as well as for taking the investment
decision. Unstable political conditions might be challenging for leadership. This is
because leader required to give more effective training to their employees so that they can
adopt the change financial management. This would also affects the working of the
employees as they have to adopt the new ways of working and managing finance. When
the Verdant Leisure is having the sufficient financial resource, It will helps the leader to
allocate them in the different operational activities so that all the task can be performed in
an effective manner. An individual will able to get the innovative idea and make the use
of advanced technology in their operation to the better outcome.
External factor
 Social factors: disaster factor which includes the socio-culture aspect of the large
population and they have to consider the various ways by which they can meet the social
values of the customers (Wylie and et. al., 2017). In context of Verdant Leisure, leader
have to set up the standards for their subordinate according to the change practices as
they are providing the discounted rate to the people in order to raise their standards.
When the company is having the best practices with the social aspect. It will help the
employees to form the better group so that they can be able to perform well in their given
field. Leader also able to make the effective strategies for getting the better outcome in
the company.
 Technological factor: With the ongoing innovation and raising demand, Verdant Leisure
required to bring new technology so that they can meet the changing demand of the
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customers. First leader has to give the necessary training to their employees so that they
can adopt the new technologies and can sustain in the changing world. When the
company is able to get the innovative technology in their various operations, It will helps
the individual to get the advancement in their products and services and get the better
outcome and team also able to learn the use of new technology so that they can make the
best use of the innovative technology in their business.
5.0 An evaluation of how the impact of change was minimised and the application of
appropriate models applied to plan for and process change efficiently.
There are various factors that are crucial to undertake to reduce the negative impact of
change and these are explained as follows:
Recommendations for planning
As per to reduce the negative impact of change, Verdant Leisure is undertaking PDCA
model of change management which is describe as below:
 Plan: in this stage Verdant Leisure have to conduct the market research so that they can
analyses the entire market & that determine the specific opportunities in the company.
 Do: On the basis of this step, Verdant Leisure to analyse the strategies set in the last stage
so that they can get the effectiveness in them (Suri and Jayashree, 2019). Example getting
a new strategy to provide the services in minimum prices due to the uncertainty of Brexit.
Company needs to apply the in-depth evaluation & forecast the most possible results.
 Check: In this stage, Verdant Leisure must measure their operations so that they can
evaluate the progress of the company. For this the form required to compare the current
outcome with the expected outcome so that they can find out the scope of derivation and
take the corrective action to reach their desired goal.
 Act: After determining the effective plan strategy the company consider the most
appropriate plan to implement in future according to the valuation. Verdant Leisure will
be conducting training & development to their employees so that they can enhance the
scope of success.
6.0 Conclusion and Recommendation
It is concluded from the above report Change is the necessary factor that must be considered
by every organsiation so that they can meet the competitive advantage in the large market.
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Organisation must frame the strategies and the operations so that they can comply with he
driver’s of change.
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REFERENCES
Books and Journals
Suri, S. and Jayashree, P., 2019. Leading Change in the Social Sector: A Bottom-up Revival of
Two Weaving Clusters in India. In Business and Management Practices in South
Asia (pp. 49-73). Palgrave Macmillan, Singapore.
Wylie, F. and et. al., 2017. P-275 Inspiring leadership leading self: leading with others in a
palliative care setting.
Waterhouse, J. and Mann, S., 2021. Mapping Domain Knowledge for Leading and Managing
Change. The Serials Librarian, pp.1-8.
Gunter, H.M. and Grimaldi, E., 2021. Leading and managing in educational
organizations. Understanding Educational Leadership: Critical Perspectives and
Approaches, p.139.
Schiff, A., 2019. Readiness Theory: A New Approach to Understanding Mediated Prenegotiation
and Negotiation Processes Leading to Peace Agreements. Negotiation and Conflict
Management Research.
Guterman, L., 2020. The Progression of Parenting and Childhood Leading to Developing an
Understanding of Unconditional Self-Acceptance. Hofstra University.
PTOE, L.A.F., 2018. Growth and Change: Leading the Way to ITE's Future. Institute of
Transportation Engineers. ITE Journal, 88(10), pp.4-4.
Domínguez, E., 2018, April. Determination of leading drivers of hydrological variability.
In EGU General Assembly Conference Abstracts (p. 18776).
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