Understanding and Leading Change: Strategies and Challenges Report

This report delves into the multifaceted aspects of change management within organizations, using Amazon as a case study. It explores the impact of change on an organization's strategy and operations, highlighting examples like collaborations, expansions, and acquisitions. The report examines the internal and external drivers of change, such as technology, organizational structure, financial management, culture, and relationship management, and how these factors affect leadership, team, and individual behaviors. It also discusses measures to mitigate the negative impacts of change, including training and development, performance management, culture management, and compensation. Furthermore, the report identifies barriers to change, such as lack of employee involvement and resistance to new ideas, and how these barriers influence leadership decision-making. Finally, it outlines different leadership approaches to deal with change in an organizational context, providing a comprehensive overview of the challenges and strategies involved in leading and managing change effectively.

Understanding
and leading
change

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO1..................................................................................................................................................3
P1 Different organisational examples where there has been an impact of change on an
organisation’s strategy and operations.........................................................................................3
LO2..................................................................................................................................................4
P2 The different ways in which internal and external drivers of change affect leadership, team
and individual behaviours within an organisation.......................................................................4
P3 Measures and steps that can be taken to minimise negative impacts of change on
organisational behaviour..............................................................................................................6
LO3..................................................................................................................................................8
P4 Different barriers for change and determine how they influence leadership decision making
in different situations which arise in organisational context.......................................................8
LO4................................................................................................................................................10
Different leadership approaches to deal with change in organisational context........................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Change management is concerned with adopting new techniques of business functions in
order to deal with concerned situation (Bohman, 2019). The management of an organisation
adopts different patterns in order to manage employees according to new situation. In the era of
stiff competition between different companies it is essential to manage change in the
organisation for increasing revenue and efficiency. In this report various aspects and elements of
change are described in a precise manner. This report also concludes negative and positive
aspects of change in order to develop and achieve organisational objectives. In this report
example of Amazon Company is taken into consideration for understanding change management
in a wider sense. Amazon is a giant multinational e-commerce company which was established
in 1994 and is headquartered in United States.
MAIN BODY
LO1
P1 Different organisational examples where there has been an impact of change on an
organisation’s strategy and operations
In competitive world there are several situations which arise at marketplace which results
into change in organisation’s strategy and operations. There are several companies which are
competing with each other in order to effectively handle different consequences of change
management (Couturier, 2019). Amazon has also hired professional management which is
helpful in implementing professional strategy to deal with several consequences of change
management. The different examples when change in Amazon’s strategy and operations occur
are mentioned below:
 Collaboration- This situation occurs at the marketplace when a company merge up with
other company. In this situation both the companies face change management in a precise
manner. There are several changes related to strategy and operations once this change is
performed at the marketplace. Amazon also faces a significant amount of change in its
operations when it performs collaboration in new market. The company organises crucial
meetings in order to prepare precise strategy for adopting new change.
 Expansion- Expansion related change occurs in an organisation when a company tries to
enter a new market. This type of situation also occurs when a company expand its

operations in current market. The expansion technique expands operations of the
company in current market. It is also essential to manage different employees as a result
of expansion. Amazon takes support of professional human resource management for
management of different employees after expansion. The company is also involved in
formulation of precise strategy which is helpful in determination of different goals and
objectives related to expansion. In the era of stiff competition between different
companies in global market it is hard to deal with different consequences of expansion.
 Take over other companies- In order to gain large amount of profit from the
marketplace a company takes over other company completely. Amazon has also take
over different companies at the marketplace which has introduced change management in
whole company. It is the ethical responsibility of management to introduce effective rules
and regulations which are helpful in achievement of precise strategy for change
management. Amazon takes help of professional human resource management for
development of culture in the operations of new firm (Hobbs, 2018). The grievance
handling and marketing management is also handled by trained and skilled employees for
achievement of organisational goals.
LO2
P2 The different ways in which internal and external drivers of change affect leadership, team
and individual behaviours within an organisation
There are several different factors which are present in organisational environment impact
different operations and functions of leadership. The behaviour of different employees in day to
day operations of the organisation is influenced by several internal and external factors. It is
essential for a company to evaluate different strategies in order to handle different internal and
external factors (Hoffman, 2020). The internal and external factors which influence change
management in the organisation are mentioned below:
 Technology- In today’s competitive world information and technology is considered as
one of the major factors which bring change in a business. Major companies at the
marketplace take assistance of information and technology for performing different
operations at the marketplace. Amazon also uses information and technology in its
operations to gain competitive advantage at the marketplace. Technology is major driver

of organisational change in this competitive world. Major companies at marketplace also
hire professional IT experts who are capable of handling major IT operations. Most of the
business organisations at the marketplace also provide effective training and skill
development to different employees.
 Organisational structure- Organisational structure is considered as major internal driver
of organisational change which is helpful in different decisions related to leadership.
Internal environment of an organisation is effected by concerned organisational structure
in a precise manner. There are major companies in global market which keeps flexible
organisational structure to deal with change management. Amazon also designs a flexible
organisational structure to deal with different consequences of change management.
Amazon has also hired professional leaders who are helpful in maintaining different
employees in order to increase productivity of the organisation.
 Financial management- In the major operations of a company financial management is
considered as a major driver which is related to change management. Various finance
related operations of a business influence different attached departments in a precise
manner. Financial management of Amazon is dynamic in nature to deal with different
consequences of change management. Major companies in global market hire
professional employees in financial department to gain competency edge. Amazon has
also developed financial management in a professional manner to develop key operations
of change management (Jham, 2017). These operations play a significant role in
development of key strategies for effectively resolving different conflicts at the
marketplace.
 Culture and society- In the functioning of a particular business at the marketplace
culture and society are considered as key driver of change. The presence of different
types of employees in an organisation is due to culture and presence of society. It is
essential for a company to develop a crucial strategy in order to manage employees who
belong to different sections of the society. The management of a company should
formulate professional strategy for achieving different dimensions related to change
management. In globalisation a company is majorly influenced by culture related aspects
as it is the major external factor which is present in external environment.

 Relationship management- Relationship management is considered as major internal
factor which is essential in bringing change in the organisation. The effective relationship
is maintained between different employees in an organisation which is helpful in
increasing business productivity and efficiency. Relationship management is concerned
with development of harmony between different employees in order to bring change in
the organisation (Kinchington, 2019). Most of the successful business organisations at the
marketplace perform professional practices for achievement of organisational goals.
Management which is present in global companies is effective in performing different
operations to deal with change created by relationship management.
P3 Measures and steps that can be taken to minimise negative impacts of change on
organisational behaviour
The major function of management in an organisation is to deal with negative impact caused by
change related elements. There are different organisations which are present at the marketplace
to deal with several consequences of change management. The steps that can be taken by
Amazon to deal with change management are mentioned below:
 Training and development- A company should provide regular training to employees
with the help of professional management in order to deal with different consequences of
change management. Amazon hires skilled employees and formulates a crucial process
for providing effective training and development to major employees. Performance and
ability to deal with change management is developed in employees with help of training
in a precise manner. It is essential for a business organisation to provide training on
regular basis for effectively developing skills in different employees. In an organisation it
is the ethical responsibility of human resource management to perform employee
induction in a crucial manner (Moore, 2020). Major companies in global market also
train employees using different approaches of leadership to achieve organisational goals.
 Performance management- The human resource management which is present in an
organisation should perform performance management of all the employees on regular
basis. Performance appraisal should be done on regular basis by management related
team which is present in the organisation to achieve organisational productivity. It is
essential for an organisation to develop performance in employees for achievement of
organisational goals. Major companies at the marketplace are involved in training

employees in order to strengthen their performance according to dynamic environment. A
business entity must also provide different benefits to performance oriented employees in
order to motivate other employees. Amazon’s human resource management also
regularly keeps an eye on measuring performance of different employees for dealing
dynamic situation in market. There are several companies at the marketplace which are
helpful in development of performance management techniques to achieve employee
related goals.
 Culture management- It is very much essential for an organisation to deal with culture
management in order to deal with concerned change. The organisation must maintain
culture according to dynamic environment for dealing with different consequences of
change management. Culture management is effective in handling people from different
sections of the society and is also helpful in achievement of individual employee goals.
Amazon has to keep in mind necessary aspects of culture in order to develop precise
strategy at the marketplace. Culture is considered as major factor which is helpful in
determination of different goals and techniques related to management of employees.
 Compensation and rewards- The management should provide different types of
monetary and non-monetary benefits to different employees. Amazon has hired
professional management which is helpful in providing compensation on the performance
contribution by different employees. In this competitive world employees are able to deal
with change management by the help of different benefits they receive in form of
compensation from management (Nelson‐Brantley, 2017). Various rewards and benefits
are offered by top level management to subordinate employees for achievement of
different organisational goals. Compensation and rewards are major element which is
helpful in development of motivation in employees. Amazon also provides bonus facility
to employees along with monetary benefits to achieve organisational goals and
objectives.

LO3
P4 Different barriers for change and determine how they influence leadership decision making in
different situations which arise in organisational context
Leadership related functions of an organisation are influenced by different barriers of change
in the organisational functioning. In order to deal with different consequences of change it is
compulsory for a company to deploy professional strategy (NHS England, 2017). The major
leadership related decisions of an organisation are mainly related to different barriers which are
present in internal and external environment of the business. The main barriers related to change
management in context of Amazon are mentioned below:
 Lack of employee involvement- Whenever a change occurs in an organisation there is
lack of employee participation. Employees refuse to participate in different organisational
activities once organisation performs change related operations. The management of
every organisation focus on increasing employee participation in a precise manner in
order to deal with change management. Employees generally refuse to adopt new
situation which is created after change is occurred in an organisation. In order to increase
participation in different organisational activities it is essential for management to adopt
dynamic strategy. The major organisations which are working in competitive era in
global market hire professional human resource management to handle different change
related operations.
 Lack of effective communication strategy- It is essential for an organisation to adopt a
precise communication approach in order to facilitate change management. Increasing
coordination between different employees is compulsory to deal with several
consequences of change. It is considered as one of the major barriers whenever a
company faces change management in its activities and functions. Amazon develops
communication strategy with the help of professional management to deal with different
consequences of change (Upchurch, 2020). Communication strategy is one of the major
requirements of every organisation to develop effective coordination between different
employees.
 Bad Culture shift planning- Culture plays an important role in development of different
functions and activities which are essential for internal development of a company.
Effective planning is required by an organisation to facilitate culture management in a

precise manner. There are different types of employees in an organisation who are
essential to handle with the support of cultural management. In the era of stiff
competition between different companies culture management is considered as key
approach. The bad culture shift planning is major issue which is faced by different
companies at the marketplace. Once change occurs in an organisation the management
has to get ready for developing different aspects of managing culture.
 Organisational complexity- There is different companies in domestic market which
have complexity in their operations and functions. Organisational complexity is
considered as major barrier when a business entity adopts change management related
operations and tasks. In order to deal with organisational complexity human resource
management of concerned organisation develops precise planning. Many organisations at
the marketplace try to maintain effective internal business environment which is helpful
in avoiding complexity in different activities and functions of the organisation. It is
essential for concerned management to promote harmony between different employees to
deal with several consequences of change management.
 Perception of employees- The mindset and psychology of every employee is different
from the other. In order to deal with change management the perception of different
employees is not same. Ideology of every employee is also different in order to deal
different activities and functions related to change. It is compulsory for an organisation to
get situation oriented and develop motivation in employees. Amazon also performs
different motivation techniques in order to enhance positivity in employees at the
marketplace (Wolberger, 2018). The internal environment of a company is developed by
different consequences which are result of perception of employees. Different employees
who are present at the marketplace also develop several types of negative perceptions
which are barriers in change management. Amazon also formulates different approaches
at the marketplace which are essential in development of positive perception in
employees.

LO4
Different leadership approaches to deal with change in organisational context
In an organisation leadership approaches are considered as scientific techniques which are
helpful in achievement of organisational goals. Employee management is also performed by
different leadership related functions in order to gain productivity in operations. Leadership
approaches are also effective in development of different employee management techniques.
Motivation in employees is also developed by different leadership related operations which are
performed in an organisation (Workman-Stark, 2020). Leadership related activities and functions
are also helpful in achievement of harmony between different employees which is necessary.
There are various leadership approaches used by Amazon to perform different operations related
to day to day basis. Most of the global companies effectively chose professional leadership
approach which is effective in managing different teams. The leadership approaches used by
Amazon are mentioned below:
 Democratic leadership approach- This approach is used by many successful
organisations at the marketplace in order to manage employees. In this technique of
leadership major decisions of the organisation are taken by a leader with help of
different employees. The decision making in this approach is based on mutual
decision making which is helpful in different operations of the organisation. Amazon
mainly performs its activities with support of democratic leadership technique to
gain competitive advantage at the marketplace.
 Autocratic leadership approach- The autocratic leadership approach is also
considered as universally adopted approach in operations related to leadership. In
this type of leadership major decisions related to operations and functions of
leadership are taken solely by a leader. This leadership style is not helpful in
formulating mutual and concerned decisions in the organisation. Autocratic
leadership is practised in minimum functions due to lack of power in decision
making related to employee management. In this approach related to leadership there
are several obstacles and hurdles faced by an organisation to achieve employee
productivity. Strategy related to organisational planning is also formulated in this
type of leadership which is a major drawback.

 Laissez-faire leadership- This type of leadership approach is also a commonly
adopted approach at the marketplace. This leadership style is similar to democratic
leadership in which a leader allows team members to develop and formulate different
decisions. In functioning of an organisation this type of leadership is helpful in
increasing productivity among group members. There are many business entities
present at the marketplace which develops and implement this approach to gain
competitive advantage. The global companies like Amazon also use this type of
leadership in their operations in order to promote motivation in different employees.
Management also adopts professional and precise strategy to support different
employees in order to increase organisational coordination in a precise manner. This
type of leadership is also beneficial in achievement of group goals which is essential
for organisational development.

CONCLUSION
From the above stated report it can be concluded that it is compulsory for an organisation to
deal with change in order to deal with new operations. In order to deal with change management
there is a crucial role played by top and bottom level management. This report concludes that
leadership approaches are effective in dealing with change management in a precise manner. It is
compulsory for an organisation to implement precise strategy in order to deal with change
management for increasing revenue in business funtions and productivity in long run.

REFERENCES
Books and Journals
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Journal of Organization Theory & Behavior.
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Church's Organizational Crisis and the Process of Leading Change within the First Five Years
of His Tenure (Doctoral dissertation, Southeastern Baptist Theological Seminary).
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Marijuana Market. Journal of Leadership, Accountability and Ethics, 17(1), pp.43-61.
Jham, V., 2017. Leading change at Al Asafa in the Gulf. Emerald Emerging Markets Case
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Kinchington, F., 2019. Critical thinking in leadership: Leading change in complex contexts.
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advanced nursing, 73(4), pp.834-846.
NHS England, 2017. Leading Change, Adding Value: NHS England case studies 5–9. British
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Faculty and Healthcare Executives: A Practical Handbook, p.219.
Wolberger, O. and Goldman Schuyler, K., 2018, July. Leading Change Gently: Action Research
on Workplace Mindfulness. In Academy of Management Proceedings (Vol. 2018, No. 1, p.
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Workman-Stark, A., 2020. Inclusion starts with “I”? The missing ingredient in leading change:
the case of the Royal Canadian Mounted Police (RCMP). Development and Learning in
Organizations: An International Journal.