Understanding and Leading Change: Organizational Impact Analysis

This report delves into the multifaceted aspects of understanding and leading change within organizations. It begins by exploring real-world examples, such as Captify and NISA, illustrating the impact of change on organizational strategy and operations, and comparing their approaches. The report then identifies and analyzes both internal and external drivers of change, including training, management shifts, technological advancements, market conditions, social changes, and governmental policies, and how these factors affect leadership, team dynamics, and individual behavior. Furthermore, it examines measures to mitigate the negative impacts of change on organizational behavior and identifies barriers to change, discussing their influence on leadership decision-making. The report also presents different leadership approaches to dealing with change across various organizational contexts, providing a comprehensive overview of change management strategies.

UNDERSTANDING AND
LEADING CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK-1............................................................................................................................................1
P1 different organisational examples where there has been and impact of change on
organisational strategy and operations...................................................................................1
P2 Internal and external driver of the change affect leadership, team and individual behaviour.
................................................................................................................................................3
P3 Describing measures to minimize its negatives impact of change on the organizational
behaviour................................................................................................................................4
P4 Different barriers for change and how they influence leadership decision-making in a
given organisational context...................................................................................................5
P5 Different leadership approaches to dealing with change in a range of organizational
context....................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Understanding and leading change includes change in strategy, plans and design,
products, service and operation's change drivers are the internal and external factors that affect
the overall all business performance. Chosen organisation is Captify is a data driven display
company which is specialising in search intelligent and media decision. This report discusses
about the different structure examples where there has been an impact of change on
administration strategy and operation. This report also measure the internal and external factors
of change that affect leadership, team and individual behaviour with in organisation this report
also discuss about the different obstacle of the change and determine How they influence
leadership decision making in an organizational context. The report further discusses about the
different leadership approaches to dealing with change in a range of structure context(Atkinson,
Dörfler, and Rothfuß, 2018).
TASK-1
P1 different organisational examples where there has been and impact of change on
organisational strategy and operations.
Organizational strategy is the process which adopt by companies to achieve their long term
goals. This is the world where there has been a more competition between firms and to compete
with each other, more and more operational strategies companies now adopting. Therefore, two
real world examples of organization are as follows-
CAPTIFY- it is a global leader in search intelligence service. Captify unique semantic
technology analyses billions of monthly investigating to power insight and medial across all the
different channels and each device. Company has also shifted its business in online platform in
order to provide better and effectual services to customers. Casptify actionable insights plat a
important role for different brand and other channels relating large world trends, user interests,
real life behavior and intent signals.
NISA- recently Nisa has adopted new operational strategy to shift its business in online
platform. To remain competitive and efficient, manager of the company has developed an
effective market research. In such type of research more emphasis will be developed on recent
current trend of the market.
Similarities and differences to adopt operational strategies are as follows-
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Similarities between the operational strategies of the company is that both the companies
have shifted their business in online platform, in order to develop efficiency in business. Both the
companies are doing its business in the market of groceries where to capture more customers
new online operational strategies has been adopted. Management of both the companies have
evaluated effective market research where recent trend have been analyzed. Both has developed
strategies to offer discount and to conduct proper sale at the time of festival and celebration.
Differences:
CAPTIFY NISA
Leadership strategies In order to develop changes in
business operations, leaders of
this company has followed
transformation leadership style
where they have motive to
develop effective
communication relationship
with employees.
For developing organizational
change, leader of this company
have followed situational
leadership style where to
achieve specific goal of
organization, leader develop
efficient strategy where proper
explanation of vision and
mission has been provided to
them.
Motivational theory For developing business
operations in accordance with
new operational strategy,
management of the company
have followed Maslow's
Hierarchy theory.
In order to develop conduct
business in accordance with
new strategies, management of
the company have followed
Two factor Herzber theory for
satisfying employee needs.
Technological factor In order to conduct smooth
business functioning, company
has developed high speed
internet access, computers,
data security software and
websites.
For conducting business in
accordance with online,
company has installed software
for data security, websites,
email and also computers also
brought by companies.
2

Social changes Environmental awareness
program mes has been initiated
by company in order to
develop awareness among
society.
Company has introduced
donation strategy where
customer while developing
order for products will able to
initiate donation for poor
children's.
Factors affecting the organizational change -
There are many of factors that can have huge effect on the organization performance.
Technological factor- when there is change in the technological factor in the
organizational environmental and other structure select the new technology. This factor can
affect the major functions of captify such as their production department, marketing
effectiveness. There for it is very important for the organization to adopt new technology. The
work structure can be affected and a new reaction has to be established. This factor can affect
positively(Burnes, Hughes and By, 2018).
Marketing conditions- each and every organization exports its outputs to the climate. It
is very essential for an administration to face various competitions in the market. There can be
two kind of resources that can affect the competitive potion for the system.
There organizations like Chango is providing the same services as similar to Captify. Marketing
conditions can be change any timers because of the other competitive rivals.
Social changes - social group changes can be reflect in terms of peoples aiperation, the
needs and their ways of doing the work. This change can have a big impact thorough several
social factors such as- feeling of autonomy, level of education and internationalism impact due to
new services. By knowing the feedback of the customers captify can improve their services. So
ity is required for the casptify to make adjustments in its working environment so they can
provide matching services according to requirement.
Political and legal changes-this factor can be helpful to broadly define the activities of
an organization. Change in business policies, change in business laws and instability of
government can affect the organization operations. All the governmental policies for the business
can be helpful for the Capitfy to expand their business across the word.
Internal forces-
3

Changes in the managerial force- there is a big change in the managerial force besides
environmental changes. There can be manager in the organization can be replace d by the new a
manager that is necessary thing because of the retirement, promotions and transfer. Every new
manager comes with their new ideas and new working style in the organization. So the change
in the managerial personnel can affect both the ways such as- positively and negatively. This
factor can impact positively on the management processes of the Captify company.
Nature of the work force- this internal factor can affect the origination according top
nature of the work force, it can be expressed by the generations' gap. The manager who are
above 50 they give value their loyal employees. The younger generation is more loyal for their
work. They are more innovative and creative. They always find various ways to for the effective
work. It can be very helpful for the manager s of captify company to allocate e the wok
according to skills, and according to their specialization so they can work more effectively.
P2 Internal and external driver of the change affect leadership, team and individual behaviour.
Leadership can be defined as an art of encouraging or motivating a group of individuals to
act towards accomplishment of a specific and common goal. It is all about influencing and
guiding followers or other members of a business or organisation.
Internal change
Training- the individual person who moved into the leadership role during training
period, they can develop many skills through training sessions. Training will be helpful for the
leaders to know about their roles and responsibilities for their employees, to develop different
skills and various ways to influence employees. Training is very helpful for the individuals also
to develop silks such as- leadership skills, managerial skills. An individual can develop self-
confidence with the helps of training. They can learn many things with the sharing experience of
their senior managers. Training sessions can be helpful for the team also because team members
will know about their roles and responsibilities within organist ion. Training sessions will be
helpful to influence them to work in a same direction(de Haan and Rotmans, 2018).Training
affects individual behavior by motivating them to learn and develop new skills as well as
improve their performance. On the other hand, training also affect team behavior by allowing
them to work together more efficiently and understand the importance of team working.
4

Leadership behavior has also affected by training programs, the leader helps his or her followers
to develop and improve their skills or abilities to perform better.
Change in management- it can affect the relationship of various departments. The
relationships of leaders and managers can be effecting the change in a management. Leaders of
the company will not be effectively influence other employees. Change in management structure
can affect the performance or an individual. The employees cannot perform their work more
effectively because of the change in department. It can affect the team members also by
replacing employees it will be very hard for the new employees to build the trust with new
employees. Individual behavior also gets affected by the change in management or
organizational structure. If an employee gets higher designation he or she gets more dedicated
towards their job. On the other team behavior can be affected negatively as well as positively.
Such as one of the team members gets promoted there can be a feeling of jealousy which affect
overall working environment. Leadership behavior can also be affected by change in
management for example, if a manager gets shifted to another department or promoted to a
higher designation he or she needs to change the method of leading or guiding employees who
are following him.
External drivers for change
Technological – this external factor has a huge effect on the leadership. It is very
essential for the leaders to be aware about the technological changes. They can make strategies
and policies to implement new technology in organization. This factor can affect the individual
also by implementing the new technology all the employees can do their work more effectively.
Managers of the company provide different tools to the employees with the help of that tools all
the team members can work more effectively and efficiently. Technology plays a major role in
changing individual behavior such as use of machines and innovative equipment helps to
perform efficiently as compared to employees who are not using any technological support.
Team behavior can gets affected in the same way. On the other hand, leadership behavior also
gets affected by technological change, managers in organization started using technologies such
as PowerPoint presentation in meetings to share ideas or information.
Organizational Culture: The leaders provide guidance to team members to achieve the
goals but if sudden the organizational culture is changes then it affects the leadership in negative
way. Changes in organizational culture also affect the individual behaviour in negative way such
5

that due to complex structure employee’s retention is decreases and hence the productivity level
also decreases. If the employees are poor or bad attitude to other, so that it negatively impact on
culture as well as leadership within the organization. This kind of way effects performance of
individual ultimately impact on team work or behaviour as well as leadership in the workplace.
Government Policy: It is also external factor has large effect on leadership. Leaders are
educated on their suppliers, consumers and competitors to identify political factors which affects
on marketplace. Policies involves taxation, trade policy etc. These factors effect on achieve their
objectives of organization.
Economic Condition: Leaders can not control economy but they are responded to
indicator that trends up and down, so that they adjust their functions and operations accordingly.
Leaders are known about different economic factors which involve inflation rate, interest rate
etc. According to this, they are operated activities of firm.
Competition: Leaders are also known about competition in the marketplace. Therefore,
leaders make efforts to invent new products and sell in the market. These kinds of factors impact
on their goals and objectives of business.
P3 Describing measures to minimize its negatives impact of change on the organizational
behaviour
It is quite necessary for the firm to reduces its negative impact because it also creates
wrong impact upon employees as well as staff members. There are lot of ways which assist the
firm to minimizes its negative impact and some of them are as follows:
Training and preparation: It is the most effective way in order to deal with new
change. As initially, both the companies start introducing new change and at that time, it is quite
necessary to make their employees aware related to new change. Hence, proper training should
be provided and prepare them to cope up with new change. Further it has been analyzed that
proper training sessions is help to raise the performance level of the employees . It will be verv
helpful for the employees to know about the roles and responsibilities within organization.
Proper communication: If Apple start implementing new and sudden change, then it is
quite necessary for the leaders to communicate their employees about this new change. At that
time, an effective and proper communication should be provided so that it will help to overcome
and minimizes the negative impact of the changes. If the higher authority communicate in well
6

manner with their employees, then it helps to lead them in positive direction. On the other side, if
employees are not provided proper guidance then it may affect the success of a business.
Fixed Leadership- this type of leadership Activity is the activity of upper
management for the purpose to motivate employees. Because they hardly find
betterment ways of the organization's strategic direction, they look to executives to inform them
about the future goal, objectives and vision. When leadership doesn't embrace change or doesn't
actively work on change direction initiatives, they discard the dynamic and positive aspect of
organizational change. When the leadership team does little to effect change from a favorable
stance, the staff members feels the destructive effects (Hultberg and et.al., 2018).
Consumers Feel the Effects Too- touchable and non touchable assets costs of change
administration, poorly managed change initiatives is the administration diminished reputation.
This thing will be helpful to understand the needs and wants of the consumers. All the customers
of the organization can feel the change as a sign of disorder or alleged leadership according to
their perception, unless change administration initiatives are properly communicated throughout
the employer base and the client base, the effects of this thing can be destructive.
P4 Barriers to change in organisation and their impact on decision making by leaders
Obstacle to changes
Lack of employee involvement- It is the barrier which influence the whole organization.
Employees stay in organization with having fear of change which make impact on the work
process. Mostly loyal employees will stay with the change. Employees have fear due to the
change in culture, process and unfamiliar with the other persons in Captify organization(Kelan
and Wratil, 2018). After the changes, employees are felt relating decrease job satisfaction and
negative impact on their performance in organization. During changes, workers feels that they
will not accept this kind of changes in work.
Lack of effective communication strategy- Communication is the major part of
organization and with the change it comes as a barrier in the organization. People can not adjust
themselves with the change because everything being new with the change.
7

Organization complexity- It is not easy for the employees to understand the change.
With the change organization started developing the complex process and plan for implement the
change. Complexity considers difficulties in process of doing work. They all contribute in
change in organization and it makes directly impact in the productivity. It is quite difficult for the
employees to understand the process.
Ineffective leadership- Employees are the strength of organization. If the employees do
or grasp the new changes then the execution will be a rise conflict. Some employees have fear of
losing the job with the change in organization just because of complexity in process. It is upon
leader that how to they resist them with providing benefits. They can provide training to the
employees and show them they are interests to investing on them.
Change make impact on the decision making of leaders in chosen organization. It is not
easy for the employees to stay with the change. Some people struggling with the change in
organization and some people adopt the change in the organization. It happens that if the
employees are not satisfied with the change management than it impacted on the work process
and through this the productivity and profitability may affected. Leaders faces problems
regarding decision making because they face problems due to the change. Employee satisfaction
plays major role in decision making process(Low, 2018).
Force field analysis
This model is given by Kurt Lewin's. This model is developed to weight the dynamic and
restraining forces that impact change in the organization. This analysis can be evaluated as two
different forces working for and opposite changes.
Internal forces for changes
 Conflict between employees.
 Need of flexibility in organizational structured.
 Desire to increase profitability and other performance measure.
External forces for changes
 Greater competitions
 Political and economic conditions
 High rate of input
8

Driving and restraining forces- This Analysis differentiate driving forces and restraining
forces. Restraining forces are hindrance that get in the way of change. They have an impact on
the change and they will try to restrain this. The driving forces assist change and promote
affirmative effects(Maheshwari and Vohra, 2018).
This Analysis can be used as a way to understand why it happens. For example, the
introduction of a new process or method of working in the chosen organisation does not work
which makes it possible to draw up an improvement plan. This analysis contributes to increase
work efficiency and internal communication. Some driving forces are fear of an individuals'
failure, organisational inertia or feeling and hostility etc.
These all forces may affect the decision making process of organisation. Leaders can
provide training to the employees so that it is easy to take decisions with help of the employees.
Employees faced the problem of imbalance because lack of cooperation between leader and staff
members and the leaders can solve this problem to make balance of the desire things and actual
things so they can take decision in right way.
Force for change score Change proposal Force against change score
Efficiency 4 Lack of employee
involvement
Employee resistance 3
Productivity 2 Organization
complexity
Employee resistance 1
Work efficiency and work
manage with time
3 Ineffective
leadership
Employee dissatisfaction 2
Total 9 6
Due to high score of positive points of change, the organisation has to implement the change.
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Schein’s organisational culture model
Basic underlying assumption- New hiring employees think that it is the right time to ft
in the organisation with putting their best efforts. That's because they haven't yet got to clutch
with these implicit take for granted that those in the organisation who have been there a while
seem to take for apportioning. Underlying assumptions are usually invisible(Mickan and Boyce,
2018).
Espoused values- Espoused values are the statement of public about value of
organisation. Chosen organisation now communicate what their core values are the espoused
values by which the organisation conducts its business.
Artefact- It is the visible sign of culture of organisation. Culture is visible, they can not
hear or felt something. It considers overall process of organisation such as employee dress code,
their communication style etc.
P5 Different leadership approaches to dealing with change in a range of organizational context
Situational leadership approach- This leadership style is one of the best style of
leadership. According to this leadership style the leader can take decision on the bases of
different situations. It includes telling style in which the leader characterized by telling
employees what to do. The selling style in which the leader convincing followers to buy into
their ideas and messages. Other one is participating style in which the leader allow group
members to participate in decision making process.
This leadership style can implement with the change in the Captify organization because
it makes suitability when it comes to change in organization. For example one task which is
given in the organisation to complete the employees, other allegiance crops up that requires them
to be present. They chose to assign that task to an equally competent associate of employee. In
this case they appreciate the work and show proper trust without interfering in style of
working(Rosenbaum, More and Steane, 2018). The best examples of situational leadership can
be Jack Stahl, the President of Coca-Cola, CEO of Toyota etc.
Challenges in situation leadership
10