Understanding and Leading Change: Logitech Case Study Report

This report examines the critical aspects of understanding and leading change within organizations, using Logitech as a case study. It begins by analyzing the influence of change on an organization's strategy and operations, comparing the approaches of Blake Logitech and Plantronics. The report then delves into the internal and external drivers of change, evaluating their direct impact on leadership, team dynamics, and individual behavior, including employee morale, customer feedback, and SWOT/PESTLE analyses. Furthermore, the report assesses measures to mitigate the negative impacts of change on organizational behavior. It also identifies barriers to change and their effects on leadership decision-making, alongside leadership approaches that facilitate change. The report concludes with a summary of findings and references.

Understanding and Leading
Change

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1 ..............................................................................................................................................3
P1 Influence of changes upon strategy and operations of organisation .....................................3
TASK 2............................................................................................................................................5
P2The method through which internal and external driver of change imposes direct impact on
leadership, team and behaviour of individual person..................................................................5
P3 Evaluate the measures that needs to taken into consideration in order to minimise the
negative impacts of the change on the organisational behaviour. ..............................................8
TASK 3...................................................................................................................................9
P4 Different barriers to change and determine how they impact leadership decision making
abilities in Logitech.....................................................................................................................9
P5 Leadership approaches that facilitates change ....................................................................10
CONCLUSION .............................................................................................................................11
REFRENCES.................................................................................................................................13
Books and Journal.....................................................................................................................13

INTRODUCTION
Understanding and leading change in an organisation can be be considered as one of the most
prominent functions of the organisational management (Alavi and Gill, 2017). Leading change
depends on the capability of the management to determine the necessary changes required in the
company in order to formulate strategies that can assist in the implementations and regulation of
the same. Logitech is an organisation based out of Switzerland and America which involves the
production and manufacturing of computer software and technologies such as mouse, keyboards,
webcam, Bluetooth, speakers, accessories of mobile phones and tablets etc. The report discusses
and highlights upon the impact of change in an organisation, the leadership decision making and
the elements associated with leading and regulating change in the company.
Task 1
P1 Influence of changes upon strategy and operations of organisation
Organisation runs into dynamic environment where change is necessary in order to
survive for long time. Change is require to adapt large market share and customer satisfaction.
These changes are being incorporated with change in technology, in product strategy, culture and
ethics. Organisation make its change on its overall performance by implementing change into
one factor the whole organisation work with new aspects. In order to make changes,
organisations first in need to analyse market trends and change according to that. As like
customer change their demand very often so that organisation must be prepare to fulfil those
demands. These changes creates positive impact into market competition and build a strong path
to overcome rivals (Bohman, 2019). Dynamic environment open the ways to adapt new market
opportunities by being well versified with changes.
Therefore, in order to examine significance of strategic development to survive into
dynamic environment. There are two reputed companies named as Blake Logitech and
plantronics designed their operations activities in such a manner that they bring positive
amendment into their strategies. The comparison will shown the impact of strategies to increase
their efficiency into technologies industry. These are mentioned below:
Actions Blake Logitech Plantronics

Organizational operations
Strategies implement by
company
The company is the well
reputed organisation which
consist customer preference
and operate all the activities by
taking proper technologies and
market opportunities to
enhance their quality and
services into product. In order
to upgrade their operations,
they ensure to make regular
changes into their technologies
of making hardware. They
must need to examine all the
upcoming technologies and
opportunities into market to
better serve with good quality
hardware and computers.
Strategic implements reflects
planned technique and and
regulate it into whole
organisation. So that strategies
could get the right path and
employees would know about
what to do and how to do. In
order to implement these
The company has establish to
provide communication audio
equipment into market which
is useful for both business or
individual purpose. The
organisation mainly deal with
professional leaders who uses
their product in their
professional work and require
prominent products. so that
they do not suffer with any
loss. in this context, the
organisation is in serious need
to analyse market technologies
so that better development
would be proceed. The
company has to prescribe with
global services. They render
high quality product by using
technical advancement which
is necessary to cope up with
market changes.
The company uses various
strategies to execute their
techniques into better way.
They mainly focus on
sufficiency and market needs
in communicating equipment.
Mainly, it focus on airlines,
digital, telemarketers services

strategies organisation need to
provide proper training to their
employees so that they could
easily adopt new changes and
ready to work with new
technologies.
area where there products use
on large quantity. Also they
use promotional techniques to
make global reach.
It drives the significance of change into development of new strategies and implement in
unique way (Donnelly, 2020). The comparison shows different aspect on functioning of different
organisation to improve effectiveness and profitability.
TASK 2
P2The method through which internal and external driver of change imposes direct impact on
leadership, team and behaviour of individual person.
Leadership is an essential activity for organisation manger and for individual. It derives
both party involvement and benefits. Leadership activity perform into every field whether in an
organisation or in academics. Every other individual needs guidance and motivation to do the
things better than before. In an organisation, leaders are the influencer for employees who
motivate them, guide and provide solution of their problems. Also, maintain inter-personal
relation by building trust and concern for each other (Espedal, 2017).
In relation with Blake Logitech management, they needs various internal and external
key factors which helps in developing change into organisation that increase efficiency and
enhance technological advancement. These factors which promotes changes are mentioned
below:
Employee morale: Employees are the most valuable assets of the organisation and all
the productivity depends on their working. Managers could formulate strategies but employees
are those to practically involve these changes into production or service. So that they needs to
remain motivated and dedicated towards accepting and practising. This could only be possible by
Blake Logitech managers who try new techniques to provide proper guidance employees thought
on their welfare by promotion and appreciation.

Customer complaint: The next best factor to drive efficiency into organisation is to
listen customer problems and make appropriate efforts to provide reliable solution. Therefore,
leaders must guide its team to treat their customers well and provide them with what they look
for. Better communication flow must be maintain between managers and employees so that they
could timely resolve the issues arising with customer on among them.
Internal factors:
SWOT analysis of Blake Logitech
Organisation must focus on its effective area as well as weak areas so that it could not
lack with market opportunities. For this instance SWOT analysis is the best tool to identify
actual performance of the company (Fernandez, 2019).
Strength Weaknesses
 Blake Logitech has good capital
position due to which it can easily
adopt new aspects and technologies.
 It has reliable suppliers who provide
quality material to reasonable cost
through which company maintain its
profitability
 strong market base help them to reach
large number of customer.
 The company does not have sound
financial ratio in terms of liquidity of
assets and money flow.
 Due to several market changes, the
company could not easily compete with
rivals by product similarities.
 As their products require per
information and techniques, for which
it lack by investment into research and
development programme.
Opportunities Threats
 Due to dilution of market competition,
the company could take advantage of
market share.
 New government policy of setting up
new market has created opportunities to
grow their reach into wide area.
 After the period of recession. People
have rising up their buying power
 The major threat has been facing by
company is environmental regulations
which restrict on product categories.
 Government laws and fluctuation in
currency has affected companies
proficiency.
 Employees termination has also became
the big threat for the organisation.

which enable them to spend more.
External factors
Pestle analysis
It is one of the best tool to examine outside factors which creates impact on overall
performance whether in terms of government, employees, society or community. It is required to
considers these factors to gain better knowledge about uncertainties and future requirement into
organisational operations.
Political factor: This factor directly influence on taxation policy and political power
which creates pressure on management function to work according to these policy and make
changes in respect with that.
Economic factor: These factors are consisting economic stability of the country.
Organisation work on contradiction of economic condition to maintain demand and supply and
regular flow of money. Blake Logitech maintain its product reach with the standardised price
suitability for economy.
Social factors: Under these factors, organisation are entitled to work by evaluating
customers demands, ethics and culture so that no activity could harm their sentiments. Blake
Logitech has its positive response on the society as it use materials which have universal
accessibility by provide with something new (LeMaster, 2017).
Technological factor: technological advancement is necessary to cope up with changes
and opportunities which organisation must considers to grow into market. Blake Logitech
management has their biggest strength of this factor as they build their hardware parts tools by
technologies which an ordinary firm could not think about.
Impact of these drivers on leadership
These drivers play significant part in organisation efficiency which is totally dependent
on leaders who make research and implement it result in positive way. They believe in building
effective team by providing them with correct information and affective solution. Knowing all
the internal and external factors build critical knowledge about how to being change and regulate
into overall company objective (Nelson, and Luetz, 2019). So that leaders easily make the
relevant changes. Leaders are the one who are responsible for boosting and declining employee
morale. So that they are responsible to bring change through innovative concept and make to

evaluate all factors into mind employees mind so that innovation leads to enhance employees
ability and future growth.
Impact of these drivers on team and individual behaviour
Internal and external factors are matter of change. It analyse to bring amendments into
existing operation with new effective perspective. So that these factors does not impact on
employees and their performance that sometimes leads to reason of decrease in their motivation.
After understanding all the changes into marketplace the employees work with great level of
dedication under surveillance of their leaders and make themselves ready to reach personal
growth (Neumann, James and Vince, 2019). These factors impact on team in negative or positive
way depends on leaders power of communicate and make it calm by providing required solution.
P3 Evaluate the measures that needs to taken into consideration in order to minimise the negative
impacts of the change on the organisational behaviour.
Business environment is unpredictable in nature and various uncertain and unforeseeable
changes may arise in the same due to internal or external forces prevailing in the market
environment. One of the major issues faced by an organisation is to reduce or eliminate the
negative consequences or effects of the market alterations on the organisational behaviour of the
concerned organisation.
Logitech is a technology based business organisation and focuses on application of
several advancements in its operations in order top cope up with the changes. The company
focuses on implementing strategies in organisation which can facilitate the same in order to
capitalise the change in favour of the organisation (Tombetti and Mason, 2019). The strategic
management of the organisation has incorporates effective measures so as to reduce the negative
or adverse affects of the changes on the organisation such as :-
Leadership
Managing and implementing change is not an easy task, it is very time consuming as the
manager aligned to implement the change needs to organise all the staff members and direct the
same so as to be aware and ready to face the same. Logitech is a company that handle its change
management by itself and does not outsource the change management operations to any human
resource agency or any concerned consultancy. The company focuses on enhancing the
managers ability to map the forthcoming changes and to evaluate solutions in order to combat
the same. It also believes in building and developing the leadership qualities of the managers so

that the responsibility can be provided to the same and the individual can take the accountability
for the respective procedure associate with the same.
Formulate Realistic Timelines
It is essential for Logitech to establish realistic and achievable timelines for the
accomplishment of goals effectively and efficiently. The company should not try and formulate
delusive timelines as it will impact the work deadline and also create an adverse effect on the
credibility of the company. Logitech management can identify its current resources and the work
allotments in order to determine what area of work requires immediate attention and is at the
utmost priority (HUNTER, 2017). This strategy will also help in order to minimise the stress
level of employees working in the organisation.
Effective communication Channels
In order to implement a change policy, Logitech's management is required to ensure that
regular interaction prevails in the company. This will help the organisation to reduce the chances
of false rumours and misleading information in the company and will enhance the flow of
effective communication in the organisation as well. So as to facilitate the same, Logitech can
utilise various communication antics and tools that will help the management to keep the
workforce updated with the latest information. It will also assist the company in eliminating any
misunderstanding between the management and the employees working u8nder the business
organisation.
TASK 3
P4 Different barriers to change and determine how they impact leadership decision making
abilities in Logitech
Barriers to change restricts the implementation of the change and alteration policies in
business organisation. Several types of barriers are associated with the change and Logitech
needs to identify these barriers in order to eliminate them from the organisation so as to facilitate
better change opportunities in the same. Some of the barriers that come in the way carrying out
effective change operations are as follows :
Poor Communication
Ineffective communication is one of the leading barriers of change as it reduces or limits
the scope of communication which in turn lead to various misinterpretations and

misunderstandings among the employees. It also restricts the flow of crucial instructions in the
organisation (Proffitt-White, 2017). Logitech's change operations can also impacted due to the
above mentioned needs to be more focused in order to get rid of the poor communication in its
organisation.
Employee resistivity
In order to regulate a productive change process, it is essential for the company to ensure
the participation of its employees in the same. Management needs to make sure that employees
are giving their best potential in order to adjust with the change in order to help the organisation
to operate smoothly. Logitech needs to motivate the employees to give their full support in order
to facilitate the change process in the organisation.
Inadequate budget
Budget is one of the most prominent constituent that facilitates the organisation in order
to carry out any specific change in the same. The non availability of the adequate or sufficient
budget in the company can act a major barrier for change as the company will not be able to
carry forwards its further operations without the availability of necessary financial resources in
the company.
Influence of the change barriers on the leadership decision making
Barriers of change creates various issues and conflicts in decision making process in
regard with leadership in the organisation. The leaders of Logitech face numerous problems and
concerns due to the existence of barriers that restricts the growth in the organisation. These
barriers manipulates the decisions of the individuals. They also impose effects on the mindset
and critical thinking of the leaders which in turn sometime results in providing a wrong decision
on the leader's end (Schmuhl, 2020).
The organisation needs to analyse these barriers and needs to tackle them appropriately
so as they do not influence or make an impact on the leadership decision making of Logitech
organisation.
TASK 4
P5 Leadership approaches that facilitates change
Leadership theories play an important role in enhancing the performance of the
workforce as well as overall growth and development of the organisation. Incorporation of the

appropriate leadership theories can lead to greater results in the company and also provide
necessary assistance in guiding the employees of the organisation towards the accomplishment of
organisation short and long term goal. Few of the leadership theories that can assist in the need
for change are listed below :-
Participative Approach
It is characterized by a leadership approach which adoption of which leads to
enhancement of motivation within the employees to participate and exhibit interest in the various
activities of the organisation. The main purpose of this approach is to ensure the participation of
the workforce in the formulation of important decisions in the company so as to alleviate the
change in the same (Walid and Uyun, 2018). It is a very established approach as it is capitalised
by organisation that are willing to give the necessary power to the individuals working in the
company. This leadership approach is also beneficial to the company as it helps to engage the
employees in the organisation and provided them a sense of belongingness wherein their
suggestions and recommendation while taking decisions are heard and appreciated as well.
Logitech also capitalises on this leadership style in its respective organisation in order to
motivate the employees and allow them to be part of all the crucial operation of the company.
Transformational Leadership
It is a type of leadership approach wherein the leader is considered as a role model for the
other employees of the organisation and is responsible for implementing transformational
changes in the organisation. The employees working under the organisation gets inspired by the
leaders and follow the footsteps of the same in order to be a part of the transformational
alteration. In the current market trends, transformation leadership is one of the most capitalised
type of leadership approach as it is very highly implemented so as to provide the leaders with an
opportunity to guide the individuals in a coordinated and cooperative manner. Logitech also
incorporates this leadership style in its functioning so as to direct the employees towards the
specific goals and to acquire control on the actions of the same.
CONCLUSION
From the above information, it can be concluded that Logitech is staking the right steps towards
leading the appropriate changes in the organisation. The company is effectively analysing the
business environment through techniques such as PESTLE and SWOT in order to implement and
lead productive changes in the organisation. The company has taken several measures in orer to

minimise the effects of barriers that restricts the optimization of change strategies in the
company. Logitech is also utilising innovative leadership approaches and styles effectively carry
out change plans and operation in the respective organisation.