Understanding and Leading Change: Vodafone and Virgin Mobile Analysis

This report analyzes the impact of change on Vodafone and Virgin Mobile, two telecommunication companies. It examines how technological advancements, mergers, and external factors like political and economic drivers affect their strategies and operations. The report compares their responses to change, including the adoption of new technologies, the impact of mergers, and the challenges of adapting to external pressures like Brexit. It also explores internal and external change drivers, their effects on leadership and individual behavior, and measures to minimize the negative impacts of change. The report uses the PDCA model for change management and provides recommendations for planning and implementation to enhance positive outcomes and mitigate adverse effects. Overall, the report provides a comprehensive overview of change management within the telecommunications industry, highlighting the importance of strategic adaptation and effective leadership.

Understanding and
Leading Change

INTRODUCTION
Growing as well as knowing modification is undertaken as the crucial prospect of whole
organisation in which leaders can adopt several things in appropriate manner. Changes is
considered as the continuous procedures where enterprises modify its structure, technologies,
operational system and others for obtaining competitive advantages into environment of business
(Abeandalet, 2013). According to the cases, selected organisation for this report is Vodafone, it
is the well known multinational telecommunication conglomerate. Their headquarters is in
Berkshire, United Kingdom. This report covers the illustration of two different organisation and
how its strategies and operations get impacted, changes intrinsic as well as extrinsic driving force
that impact behaviours of group, leadership as well as individuals. Also, the steps by which firm
can decrease their negative impact and several changing obstacle that effect leadership decision
taking process are discussed. Along with this, usages of various leadership approach for dealing
with modification is mentioned into in this report.
TASK 1
P1
It is significant to get knowledge regarding changes within firm and its effects upon their
strategies as well as activities. Also, this knowledge may be developed efficaciously during
modification effect is examined on activities as well as functions of 2 organisations that comes
under same sector. This will assists to understand many ways in which modification get
impacted both firms. For example: the comparison is performed among Virgin mobile and
Vodafone. Both firm views few modification into respect of their integration. For example:
Presently, respective firm is doing a modification afterwards its merger with company IDEA.
Where as Virgin mobile ready itself for the t-mobile and sprint merger (Boost, MetroPCS and
Virgin to survive merger with Sprint, T-Mobile executives promise, 2019). respective firm
functions that company as well as their merger will definitely parting dense trace inside their
plan of action as well as activities. Thus, both the companies are compared that are explained
below:
Organisation Changes Drivers of
change
Impact on
strategy
Impact of
operations
Vodafone Changes in Business After These changes of
1

Technology-
As technology
is growing day
by day so, this
becomes easy
to operates in
all UK.
Vodafone is
always
undertaken as
the
competitive
organisation in
respect of
technology
adoption by
them. They
believed to
used advanced
inputs of
technology to
facilitates
appropriate
outputs to its
clients within
UK and
another places.
expansion merger, the
scope of
expansion
have widen
showing the
resource
sharing into
both firm and
efficacious
financial
capabilities.
The merger
permit them
sign the deal
with global
enterprises
machines in
context to
bring
technology to
home like AI
and internet
related things
(Vodafone
Idea signs
multi-million
dollar IT deal
with IBM,
2019). This
impact the
strategy
strategy has impacted
its operation as
recently the
organisation can
allow accessibility
affect to its clients in
context to effective
connectivity and
good internet
connection.
Moreover, internally,
company will be
hiring new technical
staff as well as
provides appropriate
training to external
workers which will
assist them to
enhance its abilities
within potential
market. As the
technology changes
the respective
organisation have to
change their working
procedures that
should be in more
significant way.
2

positively. By
this the
choice of the
firms changes
they utilised
new
technologies
and
procedures
effectively
and
efficiently.
Virgin Mobile In respect of
technology
UK have one
of the
advanced
telecommunic
ation
infrastructures
into world. In
context of
technology
advancement,
Virgin Mobile
adapted the
technologies
so that it can
able to
facilitate good
services to its
Updated and
quality
services
However,
into merger,
firm has to
adopt the
updated
technology
into their
telecom
network like
Automation
an integration
network for
being
competitive.
This will
have
optimistic
impacts as
strategies is
Also, they have
pessimistic impact on
its operations as new
techniques are
utilised for training
which may interrupt
the management and
employees of
company to adopt
these advanced
technologies. Also,
they changes their
working methods as
it switch their works
to more digitalised
manner.
3

clients within
UK.
related. As
there is
change into
technology so
they have to
choose the
Automation
an integration
network that
will
beneficial for
company.
TASK 2
P2
Change Drivers is defined forces of company's outside or inside which encourage
changes within firm. Two changes drivers like intrinsic and extrinsic. Both the drivers has
effects on attitudes of Vodafone group, leaders as well as single. Both of them are discussed
below:
Change Internal/
external
Impact on
leadership
behaviour
Impact on
team/
department
al
behaviour
Impact on
individual
behaviour
Measures to
minimise
negative impacts
Innovation: It is
defined as the
prominent
drivers for
change within
organisation.
Most of the firm
Internal These kinds
of
innovation
effects
leadership
positively as
their leaders
As a
pressures
can be
experienced
by the group
for adopting
new ways as
This impact
the
behaviours
of an
individuals
as they have
to
The measure to
minimise the
negative impacts
is training will be
provides to team
and individuals
which help them
4

required to
innovate its
operation,
methods and
many others in
order to sustain
for long time in
competitive
marketplace.
For assuring its
strong position
within market
area in future
time, Vodafone
have to
consistent into
its work
towards
adopting new
technology and
process by
introducing
Artificial
Intelligence
through
utilising united
security service
as well as
chatbots to
ensure that
information are
required to
leads the
whole
company
towards new
modification
.
well as
working
with advance
tools and
techniques in
respect of
innovation
that planned
by firm.
understand
the new way
s of
operations
and work
accordingly
which
minimise
their
potential.
to understand the
new ways easily.
5

to be secure
(Innovating
with Vodafone,
2019).
Resources: The
internal
resource of firm
includes
technologies,
financial
management
and others.
These resources
facilitates
modification
within
organisation
and perform
that as this is
significant for
firm to modify
its operations in
order to
maximise the
overall elements
performance in
functions of
company (Baird
and Boak,
2016).
Internal Positive
impact have
realised
upon
leadership
as they
adopted
transformati
onal style to
deal with
changes
regrading
resources.
For
instance,
organisation
have to
change its
strategy
which is
related to
Brexit
financial
management
post where
transformati
onal
Modification
in this
situation can
impact team
behaviour
within firm.
Such as the
merger
started a
change
within
technology
which is
impacted
resistance
into
employees
and their
morale.
Behaviours
of
individuals
get impacted
negatively
as new ways
of working
have been
started in
organisation
and they has
to work
accordingly.
Training and
development
programmes
session will be
given to their
team and
individuals as
well as some
strategies will be
formulated so that
they can able to
perform
effectively and
efficiently.
6

leadership
plays
important
role for
maximising
the
performance
of resources
in
efficacious
way.
Political
Drivers: It is
associated to
political
scenario which
prevail within
country as well
as impact
organisational
operations and
strategy that
they perform in
particular
environment
(Blanchard,
2018). Within
United
Kingdom,
whole firms had
been suffered
External These
changes has
pessimistic
impacts on
leadership
behaviours
as they are
answerable
for creating
the structure
of firm
flexible so
that their
employees
get retained
and ensure
company's
sustainabilit
y into
uncertain
However,
this changes
also affects
team
behaviour
negatively.
As due to
Brexit the
sales get
reduced and
team do not
get any type
of
compensatio
n through
which they
get
demotivated.
Because of
expected
modification
the
individuals
experience
shortage of
job
securities
within
organisation
.
To minimise the
negative impacts,
the Vodafone
perform merger
with another
company which
enhances the jobs
vacancies.
7

from the
consequences of
BREXIT. This
is the evidence
and substantial
political
unstable within
country and
firm is
performing in
same. Various
large companies
like Vodafone
are hit back by
executing many
changes in their
task.
situations.
Economical
Drivers: These
are the external
drivers that start
changes n
context of
economic
performance
within
organisation
and it have
impact on
leadership, team
and individual
External These
changes
effected the
leadership,
behaviours
as leaders
has to face
constant
pressure as
well as
asperity to
retain their
staff instead
of its bad
This will
impact the
team
behaviours
as they feel
demotivated
and do not
work
effectively
for attaining
organisation
al objectives.
This will
impact
individuals
behaviours
as they
identify the
measures
gaps and
evaluate the
factors in
which they
can
contribute to
bring
To control
negative impacts
the management
have to predicts
the fluctuations
that will occurs in
future. Also, they
has to evaluate
competitors
strategies to
remain
competent.
8

behaviours.
After Brexit
there was
experiences a
down fall in its
currency due to
which many
large firm
closes. Also,
some of them
are in losses and
they initiated
modifying its
operations as
well as
strategies.
economic
condition.
reforms.
Social drivers:
These external
drivers are the
social trends
which explain
the needs to
modification
within
organisation. As
combination of
social and
cultural is
predominating
within the
world, clients
External It impact
positive on
the
behaviours
leadership.
In context of
leadership,
it allow the
management
of company
to employ
individuals
from many
cultures and
work to
Also, these
changes
have positive
impact on
team
behaviours
as it can
experiences
that cultural
influences
the more
opportunities
for growth.
This impact
the
individuals
behaviours
as they
have to
change their
working
methods by
using
different
tools to
comply with
trends of
society.
Organisation
have to closely
evaluate the
consumers tastes
and preferences
in order to built
products as per
the customers
choices.
9

demands for
services which
help them to
communicate
internationally
with ease.
Moreover, this
is most
influential
drivers of
change for
Vodafone firm.
provide
appropriate
services to
its clients
(Campbell,
2015).
Technological
Drivers: As
technology is
growing day by
day so, this
becomes easy to
operates in all
UK. Vodafone
work to change
its inputs of
technologies
and adopt new
one as per the
market
demands.
External It has
positive
effects on
leadership
as their
leaders have
to facilitate
training to
its
employees
regarding
adoption of
advance
technology.
However,
team
behaviour is
usually
positive as
employees
into a team
experiences
an
accumulative
transition.
Moreover,
These
changes
impact
individuals
behaviours
negatively
they can be
resistance at
individual
level as
sometime it
is hard to
work with
advance
technologies
.
They have to
provide
orientation
regarding the new
technologies and
machinery that
respective
organisations are
adopting so that
they can able to
know about that
effectively and
perform
accordingly.
Comparison:
The impact of all the above mentioned changes are discussed below:
10