Unit 17: Understanding and Leading Change at Sainsbury's Analysis

This report provides an in-depth analysis of understanding and leading change within an organization, focusing on Sainsbury's as a case study. It compares the ways in which changes impact the organization's strategy and operations, utilizing PESTLE analysis to identify political, economic, social, technological, legal, and environmental factors driving these changes. The report evaluates the influence of these drivers on organizational behavior, examining both internal and external factors and their impact on the leadership team, individual behaviors, and overall measures to minimize negative impacts. It also explains different barriers to change and how they influence leadership decision-making, further applying a range of leadership approaches to change initiatives, such as transformational leadership and Kurt Lewin's change management model, to foster a more efficient and adaptable business environment. The analysis emphasizes the importance of adapting to consumer demands, leveraging technology, and addressing environmental concerns to maintain a competitive advantage and improve profitability.

Unit 17 Understanding and
Leading Change

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Comparing the ways in which the changes impacts on the organisation strategy and its
operations.....................................................................................................................................4
Evaluating the influences that drivers of changes have on the organisational behaviour...........8
Explain different barriers for change and determining how they influence leadership decision-
making........................................................................................................................................11
Apply range of leadership approaches to change initiative.......................................................13
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................16

INTRODUCTION
Understanding and leading change in the business mainly aims in defining about
preparing the workers to implement the changes effectively in the company as by examining the
issues being faced by the company. Leading change in the company mainly helps in attaining
new expectations, commitment initiating the steps to implement the changes for improving the
processes. Sainsbury is mainly recognised for serving wide range of food and non food products
in the dynamic market for addressing the wide range of consumers demands and the needs. This
report provide details about the comparing the ways in which the organisations are manly
impacted in the strategy, operations. Leading and managing changes mainly aids in improving
the business and its operations in order to reduce the cost and attain more profits while operating
the dynamic market. Also, evaluating the influence that drivers of the changes have within the
organisation. Further more determining the barriers to the changes which influences the
leadership and the decision-making. Lastly applying the range of leadership approaches for
taking the change initiative in business.
MAIN BODY
Comparing the ways in which the changes impacts on the organisation strategy and its operations
For surviving in the competitive environment due to the latest trends an the
advancements in the technologies and the factors influences the companies to adapt the changes
as to be more competitive and sustain the business for the long term. Sainsbury is mainly
recognised as the multinational retailer for serving the wide range of food and non-food products
to the consumer while addressing their demands and the needs. Using pestle analysis for defining
the changes being occurred in the organisations as:
PESTLE analysis
Political factors: These are the changing regulations and the rules which mainly impacts
the business and its operations to serve the products in the dynamic environment. He main
political factors which impacts the company including the government rule and regulations,
political instability, Brexit influences and the trade conflicts between the countries mainly
impacts the business operations of the retailing companies in UK.
Economical factor: The economic factors mainly including the exchange rates,
unemployment, demand and supply of the labours, market expansion, trade tariffs and the

economic recession mainly impacts the companies and its operations top operate in the dynamic
market.
Social factor: Due to the changes in the social patterns, behaviour, taste and preferences
of the consumers mainly in trends it impacts the business and its operations. The main factors
including the education level, buying habits of the consumers impacts the business to change the
patterns of productions and intend to adapt the new changes and the trends for surviving and
fulfilling the consumers demand for the long term profits. As for instance, these are these factors
which influences the Sainsbury as to adapt and permanently close the counter of selling the meat,
fish and the diel to the consumers due to change in the demand of these products in nature and
adapting to consumer more organic and vegan products. This remedial change in nature helps in
attaining profits by reducing cost.
Technical factors: The technical factors mainly including the trends and changes in the
technology helps in limiting the time of production . As in retailing shifting the business on the
online platform, starting use of the cash less systems for payment and billing options, self check
out options etc. these are all factors which impacts and influences the company to lead the
changes. For examples: in Tesco the changes takes place to the advancement in the technological
patterns this intends the company to change the billing styles as for limiting the que lines while
purchasing the products.
Legal factors: Changes in the legal laws and the regulation mainly impacts the retailing
the products among the consumers, as the companies must intent to comply on all the legal rules
and the changing regulations mainly including the equal pays, consumer protection act.
Environmental factors: These are those forces which impacts the business and its
operations of the business, the retailing supermarkets must comply with all the climactic
situations, the sustainability options and to adopt the recyclable plans to limit the impacts on the
environment by producing the products.
Thus, in Sainsbury the changes mainly takes pace die to the social factors and the
environmental concerns. This intends the company to permanently close its meat, fish and the
deli counters in the stores (Bentham, 2018). Also for limiting the cost of production in the
company intends to adapt these changes due to reducing demands of consumers for the non
vegetarian product an more opting for th vegan food products in nature.

Organisations Drivers of changes Impact on strategy Impact on operations
Sainsbury
Sainsbury main driver
to change includes the
economical factors,
environmental factor
and the social factors
which intend the
company to adapt the
changes as per the
latest trends and the
demand of the
consumer to attain
more profits with
being cost effective.
Implementing the
changes in the
company due to the
changes in demand of
consumers for not
consuming the fish
meat and the deli
products. To produce
the products as for the
demands for adopting
more sustainability
and reducing the waste
influences the
company to adapt
these changes. Also
for reducing the
costings, the company
adopted this changes
which helps in being
more competitive in
nature as by improving
more organic food
products due to the
societal preferences.
This changes the
production strategy for
limiting and producing
the non vegetarian
food products in the
Due to the changes in
the company mainly
impacts its operations
and influence to
procure more of the
vegetarian food
products and the raw
materials to process
and manufacture the
products for
addressing the demand
of the consumers.

company
Tesco
The main driver of the
changes in the Tesco is
due to the technology,
political concerns and
the environment
forces.
The changes in the
Tesco mainly
impacted the strategy
as to serve and work
with enabling the lines
to the check put
options this induces
the company to change
its strategy for
enabling the
consumers to stand in
line for billing option,
this changed the
method of serving
distributing the
products. Also
adopting the
technology by
establishing the
websites for providing
convenience to the
consumer as to serve
the company with
online basis. This
change the company
strategy to products
and serve the products
on the offline basis
than the online by
establishing websites
The changes due to the
technology mainly
change the business
and its operation o
serve online by
establishing the
websites and the
online distribution
channels (Hendrikz
and Engelbrecht,
2019). This intends to
change the company
operation as by selling
the products with the
online and offline
means by using the
internet and electronic
devices.

and the online
distribution channel.
Evaluating the influences that drivers of changes have on the organisational behaviour
Drivers of changes in the business mainly aims in defining about the factors which
influences the company and intends to change it operations and the strategies to sustain and work
in the competitive environment as to earn profits. There are various external and internal divers
of changes which lead change the company strategies and the operations in the business
(Muldoon, 2020). This mainly includes the changes in the organisational strategy, change in the
staff, new equipments, technical advancement, processing enhancement, changing in the
consumer demands and the product lines.
Changes
Internal and
external
drivers
Impact on the
leadership
behaviours
Impact on the
team
development
Impact on the
individual
behaviour
Measures to
minimize the
impacts of the
changes
Change in the
Sainsbury due
to the changes
in demand of
the products.
with this
permanently
closing the
production of
the meat, fish
and diel in the
company.
The change in
demand is the
external driver
of change due
to the covid
pandemic and
adopting to be
more
sustainable to
produce food
quality of the
products this
is the external
drive of the
This external
factors of the
change mainly
impacts the
leadership
behaviours in
the
organization
(Bonsu and
Twum-Danso,
2018). Due to
closing down
the production
lines of the
For changing
the company
in the terms of
the products
manufacturing
mainly
changes the
employee's
behaviour to
adapt and
serve more
organic an
vegan
products due
The changes
in the
company
mainly
impacts and
influences the
individual's
behaviour. As
these can
impact
negative and
positively. In
the negative
way this
Adopting the
most suitable
measures for
minimizing
the impact of
the change, as
by using the
change
management
theory of the
Kurt Lewin
mainly helps
in informing
the employees

change, as the
change in
demand is the
social factors.
meat, fish and
all the non
vegetarian
products
changes the
Sainsbury
environment,
characteristics
of the staff
personnel and
the culture of
the company
to operate in
the dynamic
environment.
In influences
to design an
opt for the
more vegan
and organic
range of
products in
nature as to
address the
consumer
needs and
wants for
purchasing the
products via
the online an
offline more
to decrease in
demand of the
meat, fish and
diel counters
(Hofmann,
2019). This
intended and
influence the
staff to adapt
and work in
more
efficiently
which helps in
reducing the
cost for being
more
competitive
and reduce the
wastage by
adding more
quality
products in
nature.
increased the
absenteeism of
the employees
towards in the
company,
breakdowns.
But it also
give positive
impact as by
increasing the
morale,
adopting the
new
opportunity,
improving the
working
methods,
boosting the
productivity,
increase
business
efficiency an
improves the
employees
attitudes
towards
workings.
to adapt the
changes which
helps in
providing
better
outcomes by
focusing on
future with
taking right
decisions.
With using the
Kurt Lewin
model mainly
helps in easily
understanding
the changes by
ensuring the
proper
supports,
creating the
rewarding
systems
adapting the
structure and
enabling to
identity the
barriers which
hinders in
adapting
changes in the
company

of channels.
Thus, leads
must try to
understand the
changes in the
consumers
demand due to
the dynamic
surround and
adapt the latest
trends.
(Roşca, 2020).
Further more,
with using the
force field
mode mainly
helps in
adapting the
change by
identifying the
positive and
negative
forces which
helps in
supporting to
adapt the
changes and
taking the
initiatives for
adopting
success in the
Sainsbury (10
Proven
Change
Management
Models in
2022, 2022).
Thus, in the Sainsbury using the transformation leadership styles mainly helps in taking
big initiatives as by adopting the changes for attaining benefits and improving the profits in the
company (O’Reilly and Chatman, 2020). With adopting this it helps in encouraging, motivating

and creating change in the company as to help and grow the business by attaining success in the
company by improving its workings by adopting the changes in more efficient manner.
Explain different barriers for change and determining how they influence leadership decision-
making
For company like Sainsbury that is operating on the large scale it is very necessary to
identify the areas of improvement and bring necessary changes so that competitive advantage
could be maintained in long run. Furthermore, it is not easy for firms to bring any kind of change
at the workplace (Jayatilleke and Lai, 2018). However, in recent times Sainsbury main motive to
close all meat and fish outlets was the best decision as it would help the firm to reduce the
overall cost and also increase the profits margins in the most efficient manner in the future.
Moreover, such kind of decision could affect working of the employees and also influence them
in both positive and negative manner depending upon type of management approach been used.
In context of Sainsbury it can be said that the decision of the new change of closing few
of the fish outlets have cause both problems and advantage to the firm on several bases.
Furthermore, such kind of new change could be linked to the force field analysis theory that
states that when any new change is brought within the firm than there are certain forces for
change and forces that resist the proposed change that is going to be brought within the firm in
the future.

Furthermore, it can be said that Sainsbury apart from the closure of the outlets have also
reportedly brought about several changes within the firm. For instance: Brought the latest
technologies at the workplace so that faster supply chain would result in higher returns and also
reduce the overall time of the firm in long run (FORCE FIELD ANALYSIS , 2022).. Moreover,
another example of Sainsbury is that recently the firm had focused on reducing the overall
carbon emission so that there is less environmental pollution and better brand image in the
various target markets.
Moreover, for the new change of the firm to close it various meat and fish outlets there is
list of resisting forces that are been described and been ranked from 1 to 5 where five being the
highest and one bring the lowest scale under the forces.
Negative employee attitudes (5) : It can be said that some employees of Sainsbury
would not be happy to bring smooth change within the firm due to lack of confidence.
Furthermore, there are higher chances that they would negatively influence other employees to
resist such changes within the Sainsbury easily (Thakur and Mangla, 2019).
Impact on customers (3) : As Sainsbury had large number of different customer
segments there is possibility that closing such outlets in various regions would impact the
revenues of the firm in negative manner. Thus, such factor would also resist the company to take
such decision in the future.
Lack of change management skills (4) : At times this could also become one of the
resisting forces that would impact the firm decision of the closure. Also, in context of Sainsbury
if the management thinks that it is not having the best skills to bring the change (easily) than it
would resist to implement such kind of changes.
Moreover, based on the force field analysis model there are list of driving forces that had
helped the Sainsbury to take such kind of steps so that better results and outputs are derived in
the end. Furthermore, such changes could occur both internally and externally depending upon
the type of situation. Also, these are ranked 1 to 5 ranging from lowest to the highest scale.
Globalization (2): with the growing demand of consuming more of the organic food
products and the entrance of new competitors in the market it can be said Sainsbury current
decision to close various outlets of fish and meat products would be good decision as it would
help the firm to save the cost and bring more innovative products in the market.