Understanding Management Report: Business Processes and Culture

This report delves into the core principles of management, focusing on a hypothetical travel and tourism company, Ivoire Voyage. It examines the crucial role of business process management, emphasizing the importance of planning, organizing, leading, and controlling. The report then explores organizational culture, leadership styles (specifically autocratic), and strategies for maintaining a positive work environment. Furthermore, it analyzes the significance of communication within a business, highlighting various communication models and their application. The report concludes by reflecting on the importance of effective management, communication skills, and strategic planning in achieving business objectives such as market expansion, profitability and overall organizational success. The report addresses all the four tasks set out in the assignment brief.

Understanding Management
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Table of Contents
Task 1...............................................................................................................................................2
Task 2...............................................................................................................................................3
Task 3...............................................................................................................................................4
Task 4...............................................................................................................................................5
References........................................................................................................................................7
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Task 1
Management of business processes is vital for all the business organisations and owner, and
senior management has the primary responsibility to take the ultimate decision with a view to
organizational development (Hermann et al., 2017). This particular study mainly signifies the
overall management process of Ivoire Voyage Travel and Tourism Company. I want to open a
Travel and tourism company in different places in the United Kingdom. The company will offer
the tourist low cost touring plans in all over the world. Effective service, high class
accommodations and attractive places will grab the attention of more customers. For that reason,
it is essential to understand the overall management effectively to manage the day to day
workforce in an efficient manner (Mendling et al., 2018). Management will recruit different
staffs such as Guide, Travel managers, labours and management staffs, delivery boy, marketing
staffs etc. Apart from that, this organisation will provide 10% offer in pre bookings and online
booking facility to the public. The vision of this organisation will be one of the leading Travel
agency in the United Kingdom.
It is also essential to manage the overall culture and employee activities to improve overall
organizational performance. The Human Resource managers will evaluate the performance of
each and individual employees and provide training based on requirements (Pourmirza et al.,
2017). Every organization wants to grow its position so that it is important to use some
management functions such as tour planning, organizing the tour perfectly, Leading and
controlling the customers to achieve the objective successfully. Planning is the important part of
every travel agency, and effective planning provides the organisation higher competitive
advantages in operating market (Mendling et al., 2018). Lack of proper planning in the business
also reduces the performance of each and individual employees’ leads to poor customer service.
The proper resources are necessary for every travel agency while organising the business
processes.
The hierarchical structure will be more useful for this business organisation because the higher
levels need to control the lower level staffs effectively to get the maximum output from the
employees leads to improve financial profitability as well as an organisational brand image
(Hermann et al., 2017). The primary responsibility of the guide is to provide effective service
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and fulfill the requirements of customers during tour and tour manager will manage the overall
booking process and evaluate the customer service for ensuring better quality. The marketing
team will focus on promotion and advertising to increase the number of customers. The
management and administration will gather feedback from every customer in improving the
service further (Ekstrand et al., 2018). This company will provide online package booking
services, and customers can select the tour packages by using the online application. Use of this
particular structure will increase interaction between workers and customers and if the workers
of Ivoire Voyage never able to build a good relationship with the customer than it will increase
the number of loyal customers leads to improves both financial and business performance.
Task 2
Organisation culture is essential, and it generally increases both the number of customers as well
as employees in the company. The management of Ivoire Voyage needs to implement some
strong policies during tour and maintain proper security to avoid the legal obligations (Smetana,
Rogers and Welfel, 2017). The mission of this organisation is to provide the customer
satisfaction by ensuring comfortable accommodation and safety during the tour. The vision of
Ivoire Voyage is to be the leading Travel agency in the United Kingdom. Management needs to
follow different strategies to maintain a proper culture in the organisation (Ekstrand et al., 2018).
The organisational learning process, the behaviour of employees, corporate change process also
influences culture. According to Edgar Schein’s first level of culture it has been recognised that
there are different artefacts such as employee behaviour, organisational process, systems,
policies and regulation mainly indicate corporate culture, and it can be easily discerned but very
hard to understand. In tourism industry employee behaviour is one of the important factors and
positive and friendly behaviour with customer will increase the rate of customer satisfaction as
well as number of sales.
Implementation of effective leadership is vital for all the business organisations, and the primary
function of a leader is to motivate the other employees to achieve their target effectively
(Bolman and Deal, 2017). Strong leadership in the organisation usually helps management to
maintain strong rules in the organisation leads to manage the day to day workforce correctly. A
good leader needs to identify the psychology of other members, and it is essential in fulfilling all
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the requirements of every employee to continue the business operation smoothly (Elsbach and
Stigliani, 2018). Autocratic leadership style will be better for a travel Agency organization
because autocratic leadership and that will help to manage the overall tour effectively. According
to this leadership style, the leaders mainly take a vital decision by evaluating different ideas so
that it will also provide management or owner the power to decide for organisational
development.
The mission of Ivoire Voyage is to improve both financial performance and brand image of the
business and vision of this organisation is to be one of the famous Travel agency company all
over the United Kingdom. Another primary objective of this organisation is to expand the
business in other emerging markets to increase the number of customers for more financial
profitability. Improve brand image will increase the number of customers and the good
organisational image will attach the customer psychologically with this brand leads to increase
the number of words of mouth promotion (Anderson and Sun, 2017). On the other hand, improve
financial position will help management to expand the business in another potential market
successfully. Provide best quality services, accommodations to the customers and provide the
tourist flexible tour schedule will also provide the organisation huge competitive advantages in
British tourism Industry.
Task 3
It is essential for management to select some strategies to reduce the chances of the downturn in
business. The owner needs to minimise the number of employees and merge with other
organisation to recover its position as soon as possible (Ricard et al., 2017). But reduce the
number of employees or work with other business organisation is not a good solution. The
effective management team needs to make changes in the organisation structure, cultural
differences and management changes (Anderson and Sun, 2017). The change process is more
useful to improve business performance further. Management will set the particular target for all
the employees and provide a reward to motivate the employees in achieving their objectives
entirely. This process will improve the overall performance of management and organisation. At
the same time, the owner will set a fixed target for the marketing team also, and that is urgent to
maintain the number of customer.
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Nowadays communication is essential for all the business organizations in managing day to day
workforce in a proficient manner (Ameen, 2017). Communication between management and
employees is important in improving the overall organizational performance. Communicate with
reach and individual staffs also help management to understand the basic requirements to
continue the business operations perfectly. Communication is another critical factor and without
proper communication, it is not possible for an organization to maintain the regular operation
successfully. Communication refers to the successful transfer of understanding from one person
to another. Communication signifies the foundation of an organization and it provides the
organization huge benefits during operations (Srivastava, 2018). Effective communication
between leader and its team members also provide the leadership to make various innovative
decisions for sustainable organizational development (Ameen, 2017). Excellent communication
skills also assist managers to perform the essential functions of a business such as planning,
organizing and controlling the market correctly. Body language, verbal intonations are the major
factors that influence customer relations (Ricard et al., 2017). Implementation of effective
communication is vital to perform the basic business functions such as planning, organizing,
controlling the business. For that reason most of the business organizations are improving its
communication process to get more competitive advantages in operating market.
In present days most of the organisations are improving their communication strategy to enhance
organisational performance as well as reduce the chances of risk (Srivastava, 2018). Effective
communication and gather information from the customers with a view to products will help the
management of Ivoire Voyage in improving product quality. Now the organisation are using
various communication models such as Aristotle’s Model, Lasswell’s Model, Berlo’s S-M-C-R
Model etc. to gain more competitive advantages in UK Tourism industry (Holmes and Parker,
2017). Aristotle theory mainly signifies the stages of oral communication that are important for a
business organization in managing regular workforce in an efficient manner. This particular
model usually focused on speaker and the speech. The five major element of this model are
Speaker, speech, Occasion, Audience and Effect. According to this model the role of Audience is
passive and audience mainly influenced by the speech that means it is a one way communication
process.This organisation will use both verbal and nonverbal communication because verbal
communication will reduce misunderstandings between the employee and management. At the
same time company can store the records and data through written communication.
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Task 4
This particular module mainly signifies the overall communication and business processes of a
proposed start-up organization. This study also enhances my knowledge and it will help me to
improve my communication skills further. Identify various types of communication strategy such
as verbal communication, nonverbal communication will also provide me self-confidence in
future (Holmes and Parker, 2017). A business process is one of the major parts so that gather
knowledge with a view to the primary function of business management will help me to manage
my own business efficiently. Effective business management will improve my organizational
brand image quickly leads to develop the organizational financial position easily. Active
communication skill will help me to understand the strength and weakness of this organisation
that is essential to get different opportunities in future. Identification of organizational position
and market environment will improve my decision-making process leads to reduce the chances
of future risk.
Maintaining of organisational culture is essential to provide the employee's job satisfaction that
is vital to improving employee retention rate. Employees are the main asset of an organisation so
that the implementation of an effective leadership style and motivate the employees all the time
will help me in managing the workforce (Ricard et al., 2017). Improved communication builds a
strong relationship with employees and customers. Implementation of various business
communication models such as Berlo’s S-M-C-R Model, Aristotle’s Model, Lasswell’s Model
etc. will improve my knowledge further and implementation of these models will provide me
huge competitive advantage in my whole career (Ameen, 2017). At last, sales volume
improvement, market expansion and profitability are the main objectives of every business
organisation so that use of proper communication information system, effective culture and
leadership will help me to grow my business in a short period in UK market.
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References
Ameen, K., 2017. The need and impact of learning “Personality Development & Communication
Skills” in LIS education: a case study. Malaysian Journal of Library & Information
Science, 18(1).
Anderson, M.H. and Sun, P.Y., 2017. Reviewing leadership styles: Overlaps and the need for a
new ‘full‐range’theory. International Journal of Management Reviews, 19(1), pp.76-96.
Bolman, L.G. and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and leadership.
John Wiley & Sons.
Ekstrand, J., Lundqvist, D., Lagerbäck, L., Vouillamoz, M., Papadimitiou, N. and Karlsson, J.,
2018. Is there a correlation between coaches’ leadership styles and injuries in elite football
teams? A study of 36 elite teams in 17 countries. Br J Sports Med, 52(8), pp.527-531.
Elsbach, K.D. and Stigliani, I., 2018. Design thinking and organizational culture: A review and
framework for future research. Journal of Management, 44(6), pp.2274-2306.
Hermann, A., Scholta, H., Bräuer, S. and Becker, J., 2017. Collaborative business process
management-a literature-based analysis of methods for supporting model understandability.
Holmes, W.T. and Parker, M.A., 2017. Communication: Empirically testing behavioral integrity
and credibility as antecedents for the effective implementation of motivating
language. International Journal of Business Communication, 54(1), pp.70-82.
Mendling, J., Weber, I., Aalst, W.V.D., Brocke, J.V., Cabanillas, C., Daniel, F., Debois, S.,
Ciccio, C.D., Dumas, M., Dustdar, S. and Gal, A., 2018. Blockchains for business process
management-challenges and opportunities. ACM Transactions on Management Information
Systems (TMIS), 9(1), p.4.
Pourmirza, S., Peters, S., Dijkman, R. and Grefen, P., 2017. A systematic literature review on the
architecture of business process management systems. Information Systems, 66, pp.43-58.
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Ricard, L.M., Klijn, E.H., Lewis, J.M. and Ysa, T., 2017. Assessing public leadership styles for
innovation: A comparison of Copenhagen, Rotterdam and Barcelona. Public Management
Review, 19(2), pp.134-156.
Smetana, J.B., Rogers, M. and Welfel, S., 2017. Organizational Culture and Leadership’s Impact
on a Safety Program Change Model. Theory and Applications in the Knowledge Economy, p.329.
Srivastava, K., 2018. Self-Assessment Of Communication Skills By Management Students: An
Empirical Study In Indian Context. English Review: Journal of English Education, 6(2), pp.11-
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