Comprehensive Report on Pay-Per-Click (PPC) Advertising Methods

This report provides a comprehensive overview of Pay-Per-Click (PPC) advertising, defining it as a method of advertising products and services through online portals to generate sales. It details the various types of PPC ads, including video, image, text, specialized, and product search ads, highlighting the benefits such as improved marketing investment returns, local and global advertising capabilities, and budget control. The report also outlines essential rules for preparing PPC ads, emphasizing the importance of determining advertising goals, defining budgets, considering the targeted audience, and continuously controlling and reviewing campaigns. The conclusion underscores PPC's usefulness for companies aiming to achieve significant sales and profits by influencing the interest and behavior of targeted customers, with references to relevant research on social commerce and digital marketing. Desklib offers a wealth of similar solved assignments and resources for students.

Covered Content
 Introduction
 Definition of PPC?
 What is PPC ads?
 Types of PPC ads
 Examples of PPC ads
 Rules of Making PPC advertisment
 Conclusion
 References

INTRODUCTION
It means advertising products
and services using web
postal which help them in
generating sales.
Pay Per click is also known as
Cost per click and considered
as more effective method of
advertising.

PPC Ads
It is the process where the company advertise their products
and services by displaying their advertisement through
online portal.
The company received the amount whenever the customers
click on their advertisement.

Types of PPC Ads
There are various ads development in context to the PPC ads
such as:
Video Ads
Image Ads
Text Ads
Specialized Ads
Product search Ads
List of products Ads

Benefits of PPC Ads
 It helps in improving the marketing investment returns.
 It also helps in advertising locally as well as globally.
 It helps in controlling and managing the budget prepared
for advertisements.

Rules of Preparing PPC Ads
There are some rules for preparing PPC ads such as:
 Determining the goal of advertising
 Define budget
 Considering the targeted public.
 Controlling and reviewing the campaign.

CONCLUSION
It has been concluded from the above report that PPC is
useful method which need to adopt by company in order
to achieve huge sales and profit. It helps in influencing
interest and behaviour of targeted customers towards
company's products and services.

References
Liang, T. P. and et. al. 2011. What drives social commerce: The rol
e of social support and relationship quality. International Journ
al of Electronic Commerce. 16(2). pp.69-90.
Lieb, R., 2011. Content marketing: Think like a publisher-how to u
se content to market online and in social media. Que Publishin
g.
Miller, M., 2012. B2B digital marketing: Using the web to market
directly to businesses. Que Publishing.

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