Analysis of Research Articles on Understanding Social Behaviour

This report analyzes several research articles focused on understanding and predicting human social behavior. The primary article, "Understanding and predicting human behaviour," explores the role of attitudes, cognitive variables, and assertiveness in predicting behavior. It compares the attitude-based survey methodology of Ajzen and Fishbein to Labaw's behavioral approach, finding their predictive approaches to be equivalent. The report also examines Krosnick, Judd, and Wittenbrink's work on attitude measurement, highlighting the shift in understanding attitudes and their influence on behavior. Additionally, the report reviews Liska's critical examination of the Fishbein/Ajzen model, emphasizing the link between beliefs and behavior. Furthermore, the report references Durand et al.'s evaluation of theoretical frameworks in decision support technologies and Ataman's study on student motivation and attitude towards learning English. These articles collectively provide a comprehensive overview of the factors influencing and predicting social behavior, emphasizing the importance of cognitive variables, attitudes, and the complexities of human decision-making.

Understanding Social Behaviour
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1. Target Research Article
Citation:
Holdershaw, J., & Gendall, P. (2008). Understanding and predicting human behaviour. Retrieved
from
https://www.researchgate.net/publication/228475561_Understanding_and_predicting_hu
man_behaviour
Understanding and Predicting the social behaviour of the human has been the particular area of
interest for many professors in the previous years. The main theme of the stated article is to
understand and predict the human behaviour. According to the stated article, there has been
assumption in humans that prediction of the social behaviour is best attained by the gratitude,
salutation and capacity of intellectual variables. The notion of assertiveness is the central point in
the stated article. A person’s attitudes is said to be believed on the form in the response to the
acquisition of some specific beliefs. Attitude can be viewed as the customary of views, and each
view can be considered as the assumption of distinct attributes, as the individual’s complete
attitude in the direction of an object is the purpose of his or her assessments in accordance to
those attributes.
The study had done the examination of many current research practices that indicates that
the researcher elect for a cognitive-based survey outline in order to examine what is going on
exclusively in people’s minds. It has also done the comparison of the Ajzen and Fishben’s
attitude-based survey methodology to Labaw’s behavioural approach and the study found that
the predictive approaches of both the studies were equivalent. The stated article outlines that the
physical aspects of the people’s lives over which they have little influence but the aptitude of the
persons counter in confident ways, irrespective of their outlooks.
2. Article cited by Research Article
Krosnick, J., Judd, C., & Wittenbrink, B. (2005). The measurement of attitudes. The Handbook
Of Attitudes, 21-76.
One of the article cited by Gendall and Holdershaw 2008, is the “measurement of attitudes”,
written by J.A. Krosnick, Charles M Judd and Bernd Wittenbrink. The article focuses on the
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measurement of attitudes of the human beings. According to the said article, the notion of
outlook has changed from being unstated as a mental and neural state of readiness which is
applying influence on the response of an individual in the direction of object or circumstances to
being assumed as simply a person’s assessment of an object of thought. The article states that an
attitude is also a multi-dimensional in nature.
The article outlines that the expectation of behaviour is best recognised by the
understanding and measurement of the cognitive variables. The most fundamental assumption
regarding the attitude concept is the philosophy that attitudes in some way influence, guide,
predict, and shape the human’s actual behaviour. A human behaviour theory attributes the great
importance to the role of attitudes in predicting and explains the human behaviour. The study
also outlines that people do not behave consistently in different situations with their measured
attitudes. Thus, it stated that attitudes are not always consistent with the overt behaviour. An
individual’s attitude is believed to be developed in response in the acquisition of specific beliefs.
3. Article cited by Research Article
Liska, A. (1984). A Critical Examination of the Causal Structure of the Fishbein/Ajzen Attitude-
Behavior Model. Social Psychology Quarterly, 47(1), 61.
http://dx.doi.org/10.2307/3033889
According to this article, the Fishbein and Ajzen models are more strongly supported in
laboratories than field studies. The study reported that the main distinction between the Azjen
and Fishbein approach regarding predicting behaviour lies in the nature of the questions which
was used to formulate the questionnaire. It describes that the questionnaire developed by the
Azjen and Fishbein includes the utilisation of numerous questions utilising the standard attitude
scaling procedures and also the sematic differential. The theory of social behaviour is a theory
that connects the beliefs and behaviour. According to Liska 1984, the concept of Ajzen was
established to advance on the prognostic power of the theory for the coherent action by counting
the apparent behavioural control.
According to the study, the concept of reasoned action is a paradigm that finds its roots
on the arena of social psychology. It outlines that there are links between the principles,
approaches, norms, purposes and behaviours of the persons. It also affirms that the behavioural
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trust of an individual is the personal likelihood that the performance will produce to give an
outcome. It also asserts that a person many hold many behavioural beliefs with respect to any
behaviour, but only a small number could be readily manageable at a specific moment.
4. Article citing targeted research Article
Durand, M., Stiel, M., Boivin, J., & Elwyn, G. (2008). Where is the theory? Evaluating the
theoretical frameworks described in decision support technologies. Patient Education
And Counseling, 71(1), 125-135. http://dx.doi.org/10.1016/j.pec.2007.12.004
The main objective of the above cited article was to recognize and designate the amount to which
the theory or the theoretic frameworks learned the expansion and assessment of decision support
technologies. The study was grounded on the decision technologies used in the educations
convoluted in the Cochrane systematic review. The cited article done the enquiry which was
based on the decision technologies involved in the review of the patient decision aids for the
individuals facing health screening and treatment decisions. The articles states that the terms
theory and model are often confounded and are associated with an overwhelming wide of
definitions. Theories propose to elucidate the rules by which the consequences are attained. The
article states that health conditions are often linked with several treatments and each of them has
its own sets of harms and benefits. The decision to embark on a treatment or the screening
depends on the dissimilarities among the harms and benefits of each option and how these are
appraised by patients. The stated article concludes that the use of decision making theory in the
DST improvement is poorly described in the previous theories.
5. Article citing targeted research article
Ataman, O. (2017). THE RELATIONSHIP BETWEEN PREPARATORY CLASS STUDENTS’
MOTIVATION and ATTITUDE TOWARDS LEARNING ENGLISH and THEIR
PREPARATORY CLASS ACHIEVEMENT SCORES.
http://dx.doi.org/10.13140/RG.2.2.27550.74565
The main motive for the preparation of the cited article is to define the level of student’s
willpower, arrogance and introductory class attainment scores of Duzce University. The study
also intended in distinguishing the variances in the student’s inspiration level and their annual
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accomplishment scores. The stated article uses a quantitative method of research. It also employs
the correlational research design for the study. The study states the students of Duzce University
are majorly motivated towards learning English and they don’t make or take necessary steps or
efforts in fulfilling their responsibilities. The study also identified that the connection between
the contributory orientation and the annual accomplishment among the quantified college
students are low. The giving of prominence to contributory orientation is not disturbing the
proficiency of the students. The article outlines that students of the stated university must be
fortified to set objectives on short-term foundation which will allow them to operate the study in
real life.
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