Marketing Essentials: 7Ps Analysis of UNICEF UK and Cancer Research UK

This report undertakes a comparative analysis of the marketing strategies employed by UNICEF UK and Cancer Research UK, focusing on the application of the 7Ps marketing mix: Product, Price, Place, Promotion, People, Physical Evidence, and Process. The analysis begins by establishing the importance of the 7Ps in achieving organizational success and brand awareness. The report then delves into each element of the marketing mix, examining how both organizations approach product development, pricing strategies, distribution channels, promotional activities, and the utilization of people in their marketing efforts. It highlights the differences in their approaches, such as UNICEF's emphasis on partnerships and low-cost pricing versus Cancer Research UK's focus on product innovation and competitive pricing. The report also examines the role of physical evidence and process in their marketing strategies. The report concludes by synthesizing the key findings and providing a comprehensive overview of how these organizations tailor their marketing efforts to achieve their specific goals, considering their different operational contexts and target audiences. The report references several academic articles and reports to support its analysis.

CONTENTS
The 7Ps Marketing Mix .................................................................................3
Product ........................................................................................................4
Price .............................................................................................................5
Place ............................................................................................................6
Promotion ....................................................................................................7
People ..........................................................................................................8
Physical Evidence ........................................................................................9

MARKETING ESSENTIALS
Process ........................................................................................................9
LO3: MARKETING PLAN FOR UNICEF UK AND CANCER RESEARCH UK ..........10
Strategic Marketing ...................................................................................10
Purpose ......................................................................................................10
Action Plan .................................................................................................10
Product ......................................................................................................11
Price ...........................................................................................................11
Place ..........................................................................................................11
Promotion ..................................................................................................11
People ........................................................................................................12
Physical Evidence ......................................................................................12
7Ps Marketing Mix ....................................................................................13
References .................................................................................................14
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LO2: Compare Ways ‘UNICEF UK’ and ‘Cancer Research UK’ Use
Elements of the Marketing Mix (7Ps)
The success of most organizations is based on the ability to apply the 7Ps marketing mix in
a specific manner. It is always important to create a level of influence through which every
component in the marketing mix would be realizable in the long run of its operations. Good
planning of the specific marketing mix and practices ensures the success of the premise can be
derived from the specific way of communication. The only way to be able to administer the
required systems in the overall performance is through the use of the required measures at each
point in time. Understanding the specific goal of influence, it is only possible to create one of the
most powerful means through which communication would be attained. Marketing is meant to
offer a better way of defining the course of action in products and services publicity. Optimal
communication in an organization is required in the realization of a better avenue through which
every scope of communication ensures there is success in consumer communication. The most
important way to interact with the overall means of commitment is all about the development of
a modest way through which publicity is attained. Both UNICEF UK and Cancer Research UK
have elaborate marketing mix that helps them in the creation of brand awareness in the particular
avenues of services delivery as an NGO making it possible to realize the best achievements in the
marketing processes.
The 7Ps Marketing Mix
The utilization of the 7Ps in the marketing process is one of the most powerful ways
through which every concept of products and services communication would be realized most
powerfully. Application 7Ps is a strategy that ensures all corners of marketing will be attained
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with the lowest effort possible (Faisal, 2016). The central point of marketing is to attain the best
product and service delivery strategy at every point in time. The core measures that are
incorporated in the marketing are all set to define the most powerful way to penetrate the market
in a more specific way without failure.
Product
The development of the most appropriate products and services gives the point of
differentiation. The correct type of product development in any organization gives the required
level of differentiation hence making it possible to understand what is required in the market
segment of operation in the services and product provision. The ability of a firm to establish the
most appropriate products and services makes it possible to address the specific issues that
customers and consumers would like resolved in the best way possible (Faisal, 2016). It is
necessary to come up with the most relevant ways to define the satisfaction of the required needs
in the sector.
UNICEF UK has the strategy of using its partners in the development of specific products
and services that suit the vulnerable societies in most cases. The use of partners in the provision
of products that are suiting the areas of operation (Ansell, Barker & Smith, 2017). The
organization has been able to offer its services to the vulnerable in the community. The
product's importance is emphasized through the use of brand equity in the particular levels of
interaction. It is important to understand that UNICEF brand equity is an element the company
utilizes in its product development over the years that in one way offers a product lifestyle that is
longer than what would be defined in the long run of the operation.
Cancer Research UK on the other hand works solely to offer treatment and management
services to its potential clients through an elevated product lifestyle creation (Cancer Research
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UK, 2020). The development of the products is done in a manner that it will be possible to
ascertain the scope of product provision as an organization. The organization attaches much
importance to the products it offers to potential clients in the healthcare sector.
Price
UNICEF UK uses a competitive pricing plan that only suits the organization as a non-
profits organization. The development of a pricing plan that specifically suits the NGO operating
environment is one of the strategies through which the systems of interest are created in the
particular orientation in the process. It is important to develop an avenue that is specific and in
line with the creation of a better way of communication that is specific to offering service to
almost zero-rated costs (Faisal, 2016). The pricing strategies and techniques that the NGO uses
are only applicable to the organization making it a differentiated process for the organization. It
is possible to attain operational stability through the set infrastructure in the long run. The
concept Unicef uses is to differentiate itself through a low pricing tactic to meet the minimal
costs in operation as an NGO.
Cancer Research UK has a different pricing strategy that is aimed at offering better prices
for its products and services. It is important to adopt the key measures that are set in place in the
development of the set standards in cancer therapy and treatment forums. It will be important to
offer the most powerful way through which competitive pricing is attained to help advance the
most unique prices in the market (Cancer Research UK, 2020). Over the years the organization
has been able to do price differentiation as a way to help instrument the core measures in the
optimization of the required adaptations in every level of influence. The pricing plan is in line
with the concept of making profits and innovative ways of making advances in research. Creating
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the most relevant pricing plan offers one of the most required goals of commitment as a company
and organization at the same time.
Place
UNICEF has one of the most extensive supply chains in the world. The development of
international partners in offering services is one of the core measures the company has brought in
place in the management of the channels and logistics. The biggest issues at any point in time are
all about the connection between the set standards through which all the required processes
would be optimized most powerfully. The organization has been able to define the best way to
optimize operations (Unicef UK, 2020). The concept of managing how products and services
reach the end destination is one of the most competitive ways the organization is attaining its
success at the global level. The development of the most convenient way of delivering services
and products through the use of international partners gives UNICEF UK to stand out in the same
premise as its competitors in the same avenues of operations. The introduction of the necessary
measures of conveying the standards of communication ensures there is a more specific level of
commitment that is attainable through the incorporation of the set schemes of communication in
every platform of involvement.
Cancer Research Centre UK on the other hand has its distribution channels defined the fact
that its operations are contained in a specific region through accessible physical locations. The
channels of distribution are not much elaborate as it is compared to the UNICEF organization.
The organization however has attained an elaborate way of defining its research systems through
the utilization of the online procedures of communication. It is easy to have access to the
products and services the firm is offering through the use of online platforms. It is important to
note the core levels of communication offers a modest way that in one way or the other offers the
required levels of influence in everything the processes of required in the process (Faisal, 2016).
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The use of online systems makes the organization to compete effectively in the marketing
processes. The introduction of the specific schemes of supply chain management gives the
organization the ability to interact with its systems modestly all the time. The instrumentation of
the set infrastructures makes Cancer Research UK a potential competitor both in healthcare as
well as in the research industry.
Promotion
UNICEF in its process of marketing it has been able to offer the required level of
leveraging its promotional strategies most effectively in the long run of its operations. The course
of influence that is instituted is made possible through a differential way of communication at
every point in time. The course of action that is set is all about the optimization of the use of
press media as well as real-time video conferencing to illustrate the communication plans (Unicef
UK, 2020). It is important to create a level of interest in the use of press media as well as social
media to communicate to the potential consumers of the products and services offered. The
creation of a public reference point makes it possible to instrument the required connections in
the communication of the set standards in the realization of the nature of commitment. The
concern that is defined is all about the development of the set levels of communication. It is
possible to attain the course of influencing the way UNICEF connects with its clients in a more
specific way to ensure competency. The use of varied promotional systems has made it possible
to reach the largest market share of interest in particular avenues in the global sphere.
Cancer Research UK in its process of marketing it has been able to incorporate the set
schemes of communication in product promotion. The organization uses press media as the
promotion channel of communication in the marketing mix. There is a level of commitment that
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is staged in the varied goals that make it possible in the incorporation of the standard measures in
every level of commitment (Cancer Research UK, 2020). The most powerful way to instrument
the necessary measure is all about the creation of the necessary measures that in one way or the
other would offer the required attributes of communication at every point in time. The use of
press media to communicate with the specific consumers of the content the firm is offering gives
a specific way through which every firm would have access to its services and products.
People
UNICEF in its marketing has been known to use the specific target groups in the society
that can offer a point of differentiation. The concept that is developed is about the utilization of
people in the correct way. The use of children to depict the course of marketing is one way the
UNICEF strategy has been a success at every point in time (Ansell, Barker & Smith, 2017). The
creation of the necessary avenue to market the organization activities makes it possible to
incorporate the given procedures in the market is all about the utilization of the most effective
ways of commitment in the market. It is important to note the level of incorporating children in
the marketing process. In the process it will be possible to manage the influence the clients will
have in the long run of operations. The concern that comes in place is all about the use of the
necessary measures in marketing.
Cancer Research UK has been able to incorporate people in the product promotion and not
in a smart way like the Unicef. The development of the specific standards in communicating the
products and services makes the organization to reach its potential clients. The level of
incorporating people in marketing makes it possible to realize specific levels of marketing
potential (Cancer Research UK, 2020). The level of instrumentation in particular processes gives
the firm the power to introduce its products to its clients with ease. Attaining the best
environment in the marketing is only through the utilization of people in the particular platforms
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in all avenues. It is important to come up with the required connections between products and
consumers.
Physical Evidence
UNICEF has been applying visual features in the presentation of its products and services
in the market it is offering the given market. The incorporation of the most effective way of
communication is made possible through the incorporation of the most effective ways of
communication. It is possible to implement the use of visuals in the marketing process and
successfully add value to the promotional content.
Cancer Research UK is also able to explore the use of olfactory, aurora, and visual in the
marketing process. The use of the different artifacts has made it possible to influence the way
things have to work in every level of communication that is set in the given avenues. The most
powerful way to influence the clients in the market is through the use of physical evidence in
publicity.
Process
UNICEF UK uses conversational processes in the delivery of content in the sector it is
operating in particular avenues. It is possible to influence the way things have to take place in the
market. It has been possible to attain the best avenue in the marketing process through the press
media conversational procedures (Ansell, Barker & Smith, 2017). The required steps in the
communication process are all about the utilization of a modest way of communication that is
required in the adoption of the necessary schemes at every point in time. The process is set in a
way that it is possible to interact with the most effective way of communication.
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Cancer Research UK in its level of communicating its promotional process it has been able
to connect with the required procedures of incorporating the pictorials and other online content as
a way to connect with the communication protocols. The level of interaction is important to
expedite the resources in the promotional process (Cancer Research UK, 2020). It is necessary
to come up with the required in the realization of the necessary measures of communicating the
theme of product promotion.
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M3 Evaluate different tactics applied by organisations to
demonstrate how business objectives have been achieved.
Organisation performs complex activities for achievement of their goals and
objectives. To make the complexity easier, it is important for organisation that they should use
marketing tools so that they can achieve their targets and goals. They can use marketing mix tool
that helps in converting their element into key elements. Marketing mix includes place,
promotion, people, physical evidence, price, process, and products. It plays a very significant role
in success and growth of business. With the help of different types of tactics organization can
make their performance efficient so that they achieve their desired targets.
LO3: MARKETING PLAN FOR UNICEF UK AND CANCER
RESEARCH UK
Strategic Marketing
The use of a strategic marketing plan ensures the organization can communicate to their
potential clients on the specific platforms. It is important to understand the correct schemes
through which the organizations will have the power to influence its systems in the interaction of
the set schemes (Faisal, 2016). The use of the marketing plan will have the mandate to match the
mission and vision of the organizations with the set schemes of product promotion.
Purpose
The plan is aimed at optimizing the market penetration as well as publicity of the services
being offered (Faisal, 2016). Through the public image creation, it will be easy to understand the
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operational standards as well as reduce overhead costs coming from low consumer response to
the products being offered.
Action Plan
The two organizations will be doing extensive advertising and optimizing channels of
distribution to improve publicity and market penetration. It is a strategy through which the
premise will have the power to influence the market segmentation plan in a smart (Faisal,
2016). The following application of 7Ps will the most effective through which the organization
will have the power to compete and offer the best services in the sector.
Product
Creation of the most convenient services that suit the clients will be the most powerful
way to remain relevant in the market. The most powerful way to improve the connection
between the clients and the level of satisfaction.
Price
The most convenient prices for the products and the services will have to be developed to
meet consumer needs (Faisal, 2016). The satisfaction of the clients will be the primary aspect
of concern in the marketing process.
Place
The organization will apply both online and physical development of products and
services. The utilization of a convenient channel of distribution in the marketing process will
offer the necessary measures in the creation of value of the products and services the
organizations are offering.
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