Strategic Management: A Report on UNICEF's Strategic Plan 2018-2021

This report provides an overview of UNICEF's Strategic Plan 2018-2021, emphasizing its goals, objectives, and characteristics of strategic decisions. It highlights the plan's focus on sustainable development goals, poverty eradication, gender equality, and organizational change. The report also discusses the importance of strategic analysis, including risk and external analysis, that UNICEF should have considered before implementing the plan. It concludes that while the plan is well-organized, certain strategic areas of analysis could have been improved to enhance its effectiveness. Desklib offers a wide range of similar documents and solved assignments for students.

Running head: STRATEGIC MANAGEMENT
Strategic Management
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Executive Summary
The objective of the report is to emphasize the UNICEF Strategic Plan 2018-2021 .This report
identifies and highlights the characteristics of the strategic decisions in the UNICEF Strategy
Plan 2018-2021.The paper of discusses and addresses the key areas of strategic analysis that
UNICEF should have done in before doing this Strategic Plan .

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Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Characteristics of Strategic Decisions in UNICEF Strategy.......................................................3
Strategic Analysis........................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Introduction
The UNICEF Strategic Plan 2018-2021 identifies and emphasizes the key goals and
activities of the organization that are made in consideration of children for the period of four year
(Unicef.org. 2018).The Strategic Plan highlights the strategies of organizational change with the
goal of achieving Sustainable development goals for better future of every child.
Discussion
Characteristics of Strategic Decisions in UNICEF Strategy
The UNICEF Strategic Plan 2018-2021 addresses several characteristics of strategic
decisions (Hagiu 2014). Some of the characteristics of strategic decisions, which have been
addressed in the UNICEF Strategic Plan, are as follows:
 Clearing Goals and Objectives – The UNICEF Strategic Plan 2018-2021 have one of
the characteristics or features of strategic decisions that it gives a clear picture of the
goals and objectives. UNICEF Strategic Plan follows principle of leaving no one behind.
The goals and objectives of the UNICEF Strategic Plan includes poverty eradication,
addressing issues of climate changes ,achieving gender equality and empowerment of
girls and women, encouraging sustainable development and others (Sachs 2013).
 Organizing and Relocating – The UNICEF Strategy Plan addresses the characteristic of
strategic decisions of relocating and organizing .It includes working together more
effectively at all levels ,plan together with national governments ,enhance partnership
with multi-stakeholders and implement programs jointly with various groups .

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 Affects Long term Direction – The UNICEF Strategic Plan is a long-term plan, which is
directed for the period of four years. It involves risks pertain to success or failure of the
plan as it deals with future .The plan aims to provide a better future of every child using
sustainable development goals.
 Involves changes – UNICEF provides changes by collaborating high quality programs in
partnership with the governments ,other United Nations Partners ,civil society and
others .Through advocacy, communications and campaigning UNICCEF aims to leverage
change globally for the cause of children.
Strategic Analysis
The concept of strategic analysis involves conduction of research on a company or site of
concern and its environment of operation before chalking out a strategy or plan (Zott and Amit
2013). Some of the key points of strategic analysis involve identifying necessary data or
information, identifying the internal and external environments that are to be analyzed by using
analytical methods like Porter’s five forces, SWOT analysis and value chain analysis.
The main strategic analysis that should have been done by UNICEF before doing the strategic
plan are as follows:
 Risk Analysis –Risk analysis is the technique that is done in order to assess and identify
the factors that may risk or imperil the success of a project. Considering the fact that the
UNICEF Strategic Plan 2018-2021 is long-term plan it is inevitable that the risk would be
associated with it so a risk analysis was necessary.
 External Analysis – It was necessary for UNICEF to emphasize on the external analysis
before doing the Strategic Plan. The external analysis would have given the scope to

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UNICEF to analyze and assess the opportunities of UNICEF and the threats it may face
while implementation of the Strategic Plan considering its is a four year plan.
Conclusion
From the report, which deals with UNICEF Strategic Plan, it can be concluded that the
strategic plan is well organized and very clear in its goals and objectives, which deals with
betterment of every child in future. However, there are certain strategic areas of analysis, which
should have been done before chalking out the strategic plan of UNICEF.

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References
Hagiu, A., 2014. Strategic decisions for multisided platforms. MIT.
Sachs, J., 2013. The end of poverty, soon. The New York Times, 24.
Unicef.org. (2018). Home page | UNICEF. [online] Available at: https://www.unicef.org/
[Accessed 29 Sep. 2018].
Zott, C. and Amit, R., 2013. The business model: A theoretically anchored robust construct for
strategic analysis. Strategic Organization, 11(4), pp.403-411.