Analysis of CSR Activities and Employee Productivity: Unicorn Grocery

This report analyzes a CSR project undertaken by Unicorn Grocery, a small-scale grocery store, focusing on improving workplace conditions and enhancing employee productivity. The introduction highlights the importance of project management in achieving business objectives, particularly in CSR initiatives. The report details the aims and objectives of the CSR project, which include increasing employee performance and loyalty by providing a healthier and safer working environment. A project management plan is presented, outlining the scope, cost, and timeline, along with required resources. The report then utilizes a Work Breakdown Structure (WBS) and a Gantt chart to illustrate the project's activities and schedule. A small-scale research approach is employed to analyze employee needs, followed by data analysis and recommendations. The report concludes with self-reflection and references, providing a comprehensive overview of the CSR project's management and outcomes.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Aims and Objectives of the project of Unicorn Grocery .......................................................3
P2 Project management plan .......................................................................................................4
P3 WBS and Gantt chart .............................................................................................................6
P4 Small scale research by using appropriate methods to meet the aims and objectives ...........8
P5 Analysis of the research and data by using appropriate techniques ....................................11
P6 Recommendations on research and data analysis ................................................................16
P7 Self reflection.......................................................................................................................17
CONCLUSION ............................................................................................................................17
REFERANCES..............................................................................................................................18

INTRODUCTION
Arrangement in activities which can manage them in a proper manner can support to the
organisation manage a business project. Each and every entity is having different projects in the
business rather than business activities so it is essential for them to manage all of the business
activities with business projects (Zimmerman, 2011). Many of the big structured organisations
are using management in the business activities and as well as in their business projects which
supports to them to attain their business objectives and as well as their projects aims also. Most
of the companies are having CSR projects which can help to the company to provide social
benefits to them which are having relation. The present report is based on the CSR activities
which can enhance the values and ethics in the organisation. The present report is based Unicorn
grocery which is a small scale grocery store. They are having an aim to improve health and
safety in the organisation so they are conducting CSR activities in the organisation. This report
is containing aims and objectives of the CSR and management plan to attain these objectives.
After it WBS and Gantt chart which can help to the managers to analyse the activities and
progress of the project as per the idol time line. A primary research method can be helpful for the
grocery store to improve their work place as per the needs of the employees. At the last it is
having it is having a review own the research on the basis of the objectives and learning.
P1 Aims and Objectives of the project of Unicorn Grocery
Topic: To analyse the areas for CSR implementation to enhance productivity of employees, a
case study based on the Unicorn Grocery.
As the Unicorn grocery is having a target to improve their workplace conditions and
management is having target to provide better healthy and safe working environment for the
employees. In the first managers and leaders has to make a detailed inspection of the workplace
to make a list of the types of risks which can make an impact on the employees health and safety
(Yeoh, Koronios and Gao, 2008). So they have to manage their CSR activities as per these aims:
 Increase performance: Management wants to improve working conditions which can
support to the employees to perform more better and as well as it can motivates them to
work more for the organisation.
 Improve employee’s loyalty: Management wants to improve the loyalty and faith of the
people which are working in the organisation, it can help to the managers to enhance the

productivity and improve the workings of the employees which is beneficial for the
organisation and as well as for the employees also.
Aim of this project:
It is essential to identify areas in which organisation can implement CSR activities which
can help to them to enhance the productivity and capture more market share.
Objectives of the projects are also given under here;
Better healthy environment for work: managers are having a implication in this project to
provide a healthy working environment to the employees which are working in the organization,
it can help to the organisation to retain their employees in the organisation for the long time
(Stead, Worrell and Stead, 2010). It can reduce number of employees which are working in an
unscheduled way it can help to the company to improve the workings and as well as their
performance of the different teams.
Productivity: This project is having object to increase productivity of the employees working in
the organisation, as they are working on the medium level so it is essential for the Unicorn
Grocery to improve their productivity by providing better services and customer assistance. By
ensuring the employees on health and safety issues company can get more productivity from the
employees and they can increase their performance also.
Specific objectives of this report:
 To identify areas to conduct CSR activities in the Unicorn Grocery.
 To analyse the needs of improving productivity of employees in the company.
 To determine the relationship between CSR and employee productivity in the Unicorn
Grocery.
So these are some objectives and aims of the project and CSR activities by which
company wants to provide better working conditions with proper healthy and safety checks. So
they have to, make a proper plan on these aims and objectives to attain them in the particular
time period which determines the success of the project (O’Sullivan, 2012). So management has
to make a proper analysis of the employees to make better strategy for the development of on
health and safety issues.
P2 Project management plan
It is necessary for the managers and owners of the Unicorn Grocery to make a proper
management plan to implement health and safety guideline in the working conditions.

Organisation has to minimise the risk regarding to the safety and health issues which can
improve the morality and faith of the employees for the organisation. So they have to make
proper plan on which is including different factors to make an appropriate strategy for the
employee’s betterment.
Scope of project: It determines the working scope of the project which can help to the managers
to make their CSR activities on them. Company has to provide better working environment to
employees which is diverse in to the whole organisation. So it is having a broad scope to work.
So they have to make their CSR activities accordingly to attain their objectives and aims.
Cost of project: It is an essential part for the managers and owners to set the cost of the project,
as they are having target to provide better working environment so they have to make a proper
analysis of the working conditions, after this analysis they have to provide all the basic essential
element which are related to the health and safety needs of the employees (Neu and Brown,
2009). So they have to make a target to invest on this project which can help to the managers to
allocate the resources and budget in to the different sectors. Different factors are here which can
consume the cost analysis of the working environment, health check up of the employees, safety
precautions, minimising risks so these are some element which can consume the finance so they
have to make a proper cost analysis on those element which is given under here;
Elements Amount (£)
Cost of analysis 500
Health check up 3000
Safety precaution 5000
Minimizing risks 4000
Total cost of the project £ 12500
Time period of project: Management has to decide a time period for this project to attain
objectives in an appropriate time frame (Neely, Adams and Kennerley, 2012). It is not a big
project so they have to make their activities in the 45vdays which enough for the managers and
leaders to manage their CSR activities to attain their project objectives.

Quality required: It is essential for the managers to maintain quality level in to this project so
they have to make a target standard which can be a target for them in the quality standards. As
they are having an object to provide better health and safety working environment so they have
to make a quality standard according to the guidelines of the UK government in health and safety
in the workplace.
Resources required: A list of resources is here which is required for this project and attain their
CSR objectives-
1. Human resource
2. Finance
3. Communication
4. Technology
5. Equipments
P3 WBS and Gantt chart
WBS is a supportive tool for the managers which are having a project, it can help to them
to divide their activities in to the parts which can help them to make a order of the activities
(Leymann and Altenhuber, 2014). The work break down structure define the dependency of the
activities on the previous activities to align a sequence of the activities in to the CSR project so
they have to make a proper work break down structure which can help to them to make a proper
alignment of the activities and set the stages of the activities step by step. According to this
project they have to make a proper scheduled activities which can help to the management and as
well as to the employees to attain the health and safety objectives of this project. As the simply
defines the name it clarify the meaning than it break down the work in to the activities and
defines the dependency of the next activity. So a work break down structure is given under here
which can help to the managers to make their CSR activities in this project;

Determining aims and
objectives
Cost, resources and time
allocation
Analysis of the employees
Questionnaire Data Analysis Recommendations
Gantt Chart: It is a tool which can help to the managers and leaders to manage their CSR
activities in the organisation. Generally it is used in to the time schedule making for the activities
to arrange them in a time frame (Ford and McDowell, 2009). As well as it can help to the
Unicorn Grocery to manage all the activities related to the CSR have to be completed in to the
pre decided time limit, as they are having different types of activities in this project so it is
essential for the managers which are committed to manage all the activities in a proper time
frame. It can help to the managers to allocate time for each and every activity which supports to
the project. Most of the organisation is using Gantt chart to manage all of the activities relating to
a project. A Gantt chart is here for the company Unicorn Grocery to align all the activities in to a
time frame to complete all these activities in to the time limit;
Activities 7 Days 15 Days 30 Days 45 Days
Aims and
Objectives
Analysis of the
employees
Data analysis
Recommendatio
ns

This structure gives a time frame of the activities which has to be completed in to the particular
time period so not it is the responsibility of the managers to make a proper aligned activities on
the organisation by which they can attain the objective in the time limit.
P4 Small scale research by using appropriate methods to meet the aims and objectives
To make an analysis of the employees so it is essential for the managers of the Unicorn
Grocery to use an appropriate method to analyse their employees (Fernandez and Rainey, 2010).
Management is having two options to analyse the employees and their needs on the basis of the
health and safety so they have to make decision on the available options of methods which can
use in to analysis.
Research Methodologies
Quantitative method: This is a method which is used in to the market analysis and
collects data in numerical from, it can help to a company to make an analysis of the market,
competitors and pricing surveys, so it can be useful in to the financial and marketing sector
(Eckerson, 2010). Most of the organisations are using this method to make an improvement in to
their marketing activities and pricing strategies which can help to a company to manage their
sales.
Qualitative method: This method is appropriate in those conditions when a company
wants to make an analysis of the feeling, emotions, needs and demands of a particular group of
peoples. According to this method company can put a survey and questionnaire with the targeted
peoples to analyse their internal views for a particular topic.
Data Collection methods: A fresh information on a particular topic and objective
collected by the researcher in the primary research. In the secondary data collection a used data
which is gathered by an another researcher and company is used in this. For this kind of research
primary research method will be suitable because it will help to identify the areas to implement
CSR activities according to the organisational conditions. In primary research a questionnaire
will be effective to collect information from the employees.
Qualitative method can be useful for the company to make a proper analysis of the
employees and as well as to analyse their internal views on the health and safety norms of the
company (Crane and Matten, 2016). According to this method company can make an
questionnaire for the targeted employees to analyse the needs and demands related to the health
and safety issues and needs in the work place. So a questionnaire is here which can be used by

the managers of the Unicorn Grocery which can help full for them to make an quick analysis by
putting some questions to the employees. As qualitative research methodology is used and
primary research method will be used so it is essential for the researcher to use a small sample
size and according to the organisation 20 employees will be effective to collect informations.
Questionnaire
Name:
Age:
Gender:
1. Are you feeling safe while working in the organization?
a. Yes
b. No
2. Do you have any type of safety risk in the work place?
a. Yes
b. No
3. Have you face any issues regarding to health and safety?
a. yes
b. No
4. Are you satisfy with health and safety norms and guidelines of the company?
a. Yes
b. No
5. What king of changes you want in to the work place?
a. More safety equipments
b. More safety precautions in the working units
6. Types of risk in to the work place?
a. Hazards

b. Electric equipments
7. Changes you wants in to the health and safety guidelines?
So these are some questions which can be used by the managers to analyse the
expectations and needs of the employees in the workplace. It is a morale duty of the organisation
to provide a proper safe and healthy working environment to the employees.
Collected data is here in the frequency table in a summative format:
Questions and options Data
1. Are you feeling safe while working in
the organization?
a. Yes
b. No
40%
60%
2. Do you have any type of safety risk in
the work place?
a. Yes
b. No
60%
40%
3. Have you face any issues regarding to
health and safety?
a. yes
b. No
55%
45%
4. Are you satisfy with health and safety
norms and guidelines of the company?

a. Yes
b. No
30%
70%
5. What king of changes you want in to the
work place?
a. More safety equipment
b. More safety precautions in the working
units
45%
55%
6. Types of risk in to the work place?
a. Hazards
b. Electric equipment
30%
70%
7. Changes you wants in to the health and
safety guidelines?
80% of the employees are having more
health and safety needs in equipment.
P5 Analysis of the research and data by using appropriate techniques
Now it is the responsibility of the managers to analyze the data which they have gain
from the analysis of the employees. As they have make a proper survey of all of the employees
which are working in the organization so they have to make a proper analysis of the data which
is generated by the employee’s analysis (Cheyfitz, 2013).
Theme 1: Analysis of safety levels requirements
1. Are you feeling safe while working in
the organization?
a. Yes
b. No
8
12

Findings: More than 60% of employees are not feeling safe during the work in the company,
organisation has to conduct changes which employees want in the work place to improve their
faith on the company by providing more better healthy and safe working environment.
Theme 2: Risk of harm during the work.
2. Do you have any type of safety risk in
the work place?
a. Yes
b. No
12
8
Yes No
0
2
4
6
8
10
12
8
12
Column B