Impact of Digital Technology on Unicorn Grocery's Business Operations

This report examines the impact of digital technology on Unicorn Grocery, a developing retailing company. The study focuses on the aims and objectives of the research, assessing the effects of digital technology on business operations, growth, and innovation. The report includes a project management plan, outlining scope, risk management, and timelines. It details the research methodology, including data collection methods (primary and secondary), and both qualitative and quantitative research approaches. The analysis involves a questionnaire to gather data on the use of digital technology and its impact on sustainability and long-term advantages for Unicorn Grocery. The findings and recommendations highlight the efficiency of digitalization and innovation in transforming business operations, with a self-reflection on the research process and relevant references.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2. Project management plan......................................................................................................2
P3 Time line and action plan.......................................................................................................3
..........................................................................................................................................................5
TASK 2............................................................................................................................................5
P4 Carry out research by implementing by using adequate methodology..................................5
TASK 3............................................................................................................................................8
P5 Analyse research data using appropriate tools and techniques..............................................8
P6 Recommendations and findings...........................................................................................15
TASK 4..........................................................................................................................................16
P7 Self reflection on the Research............................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Digital technology refer to the facility to communicate the information that is utilized
through the business companies for proper flow of communication. It assist in supporting then
organisation in matter of adopting new activities or technologies as well as transform the
business operations more effective (Broekx and et. al., 2011). Through the help of innovation
and digitalisation, a company can interact with their public and store their records and data
within a short time span. This project is totally based on Unicorn grocery which one of
developing retailing company that deals with products and services of food or grocery which
have been awarded as the best independent grocery stores ever. This study will analyse aims,
objectives of research for controlling and assessing the impact of digital technology on the
organisation as well as how it helps in evolving.
TASK 1
P1 Aims and objectives
Topic: “Impact of digital technology on supporting small business growth and innovation: A
case study of Unicorn Grocery.”
Aim: The major aim of Unicorn grocery is to from a fresh aspiration for the future development
as well as vitality and viability in various countries (Denzin and Lincoln Eds., 2011). The
company also concentrate on enlarging their business through partnership or merging. The aim
is, “Impact of digital technology on supporting small business growth and innovation: A case
study of Unicorn Grocery.”
Objectives:
 To determine utilization of digital technology in Unicorn Grocery.
 To understand the requirements of transformation of operations of business in Unicorn
grocery?
 To analyse the efficiency of the digital technology and renovation in the business
operations of organization (Basu, 2014).
Research Questions:
 Hoe the digital technology can executed in the Unicorn Grocery?
 Why this is essential for the business operations of Unicorn Grocery?
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 How the digitalization and innovation is efficient for the transformation of operations of
organisation?
P2. Project management plan
A proper management plan is the significant part which is organised for managing the
operations and activities. This set the standards that are complied to create the designs of
assignment for the long terms plans. This is necessary for the purpose of designing and effective
plan, to count the risk, time, cost, communication tools as well as quality of the project which
can help in proper development. Unicorn grocery desire to deploy their business geographically
for which the company is getting new technologies in their working environment The purpose of
managing such activities is to getting to the sore of assignment through hindering the
obstructions from the path of achievement. Scope: The project scope is very high as the new generation is going more digitalised and
adopting creative and innovative ideas and technologies. This project render and support
the company or researcher through increasing the productivity and adopting new tools of
technology. The online and offline tools helps the company in increasing their
productivity or profitability of organisation. Risk Management: The risk administration is required for a company as it helps in
evolving and hindering the obstruction in accomplishing an assignment on time. The risk
in the respected project is lower in Unicorn Grocery as the company is focusing over the
expansion of business as well as the new trend is preferring more advanced and modified
technology. But the management group need to manage the risk or danger that can
associate within the project for better and effective implementation. The company
management need to make the appropriate decisions for minimising the danger. Quality Control: The major factor which is needed to consider in the matter of digital
technology or innovation is quality (Eweje, Turner and Müller, 2012). This is nattiness to
maintain the quality of innovative product or service for making appropriate changes in
the company. Cost: Costing can be also considered as one of the obstruction in completion of an
project. The over-costing can become barrier and limit the expansion of digital
technology, the company need to make a proper budget and implement it effectively for
managing working cost.
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 Time: This is one of the major element that affect the implementation of the project.
Project needed to be finished within time as the technology is changing aggressively.
Late innovation and older technology can lead to break in the consumer chain of Unicorn
Grocery.
 Communication: This is one of the major factor to form an effective communication
among the public and organisation in order to provide new information or message in the
market (Fisher, 2011). This is really necessary to execute the products because this is the
methods through which the high management render message and information to the
worker and consumer related a service or product.
Through complying the activities or points in before the implementation, the company
can hinder expected issues and barrier from the company in order to make the process of
execution of innovation and digital technology more faster and effective than it is expected.
Unicorn grocery desires to expand their business in nationwide which is why the company
requires to provide different technology than other organisations.
P3 Time line and action plan
A research is the mos effective tool which can help the organisation in management
activities for deciding the nature and opinions of several perspectives. This is assisting in
framing the consumer base as well as making the decision making according to the need. Thus,
the action plan is significant for the company like Unicorn Grocery. Through tasking the
assistance of an action plan, the operations of organisation is performed in proper direction
through utilising resources in balanced way. It is required to conduct an extensive research for
dealing with the respected project. There are generally some steps which is attempted by an
researcher for the research project which are:
 Deciding issues and reasons for which the project study is conducted.
 Review of literature
 Simplifying the issues
 Identifying concept of research.
 Identifying responses
 Frame development plan
 Collect data
 Assessment of information and data
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These all data and information is covered under project which is entirely relied o the
operational activities transformation (Fleming and Koppelman, 2016). As, it is assisting for the
opinions and views of various people. Unicorn Grocery is adopting more digitalised technology
and innovation in their working environment or products of their company for expanding their
business nationwide. For adopting the technology in the working environment, the company
require to analyse its impact in the activities of business.
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TASK 2
P4 Carry out research by implementing by using adequate methodology
Research requires a technique or method which is needed for adhere by the researcher for
forming or framing the efficient outcome (Geraldi and Lechter, 2012). Through executing the
methods of research, the project can be transformed in analytical designs so that the outcome can
be more effective and efficient. There are two types of data which is studied in a research project
i.e.: Primary data: It is the message or information which is utilized for very first time. This
data is analysed and interpreted by the researcher himself for the coming to factual and
logical outcome. It is attained through the help of survey, questionnaire or other research
methods.
 Secondary data: The secondary data refer to information and data which have been used
or published before such as articles, messages, diaries, previous research, journals etc.
This helps a researcher in finding the result or outcome of which have been analysed
before provide the data related to the specific project.
There are two major types of research which is determined by the researcher according to
the needs and requirement of outcome. These methods of research is used on the study types and
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outcome base. This can help in analysing the facts as well as the quality or type of project on
which the study is being done. These two methodologies of sturdy is discussed here: Qualitative Method: In this method, the organisation or researcher collects the
information for finding facts and logics in the study. This provide the numerical
information or data for coming the facts related to subject. A researcher advice the
organisation to collect the selling and commercial data of entire trade that avail in the
innovative products ad services as well as development of organisation. The major
advantages of this study method is it assess the researcher to the effective decisions and
outcomes along with the logics and amounts.
 Qualitative Method: This types of rese4ach method is used by an organisation for
rendering the thoughts and ideas of public which is enhancing the productivity and
profitability of the organization (Organizing Your Social Sciences Research Paper:
Quantitative Methods, 2017). The company is adopting new technology of cash counter
or billing system in regard of easing the work of recording files and data for convenience
of employee as well as clients. Through this method, analyst find the impact or influence
of the consumer through this structured techies or innovation which is implemented in the
Unicorn Grocery. This is attained through using various survey and case study type i.e.
participation, observation, interview techniques as well as focused group questionnaire
analysis. This is the techniques through an individual can come up with the finding of
quality of activity and its impact on employee, employer and organisational sales as well
as profitability.
In the regarding research both research methods would be used for reaching to
appropriate outcome including quality or impact of the digital technology as well as innovation
and their facts and logics of changes in the working system and environment.
There are various other methods which also can be utilized for the extension of project
and organised outcome. A research project requires to attempt entire steps for reaching to
relevant and desired outcome. Here are few of the essential things needed to be determined and
discussed: Research Design: This refer to the plan and design which helps the researcher in
organising their outcome in systematic and factual manner. There are two major types of
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research i.e. exploratory, experimental and descriptive. This research is using the
technique of descriptive research for getting to factual findings and data for it. Research Philosophy: the philosophy of research is used for knowledge, nature which
have been differentiated into two types which is empiricism and interpretivism
(Hirshkowitz and et. al., 2015). For reaching to explicate information as well as logics,
the interpretivism philosophy would be framed in the cited report. Data collection: It refer to the methods of collecting data and information related to the
particular subject which is basically two: primary and secondary data. In this project
primary data collection techniques is used for new data and facts in regard of
implementation of digital technology. Sample Size: This is also called universe or population of the research subject which
refer to the number of people which is representing the entire re presenter side. In this
report, the questionnaire method would be used for collecting the views and opinions in
more innovative and digitalised techniques in the Unicorn Grocery. For this, Simple, non-
random sampling method would be used for proper presentation of population.
 Limitation: The limitation of the completion of project is time. This is required to
accomplish the set target on time otherwise new changes vary the need of consumer. The
other limitation that is discussed in money. Extra expense can restrain the development
and growth of cited project completion.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1. Do the digital technology and innovation helps the organisation in meeting
sustainability?
a) Absolutely Yes
b) No
Q2. Does digital technology and innovation support advantage to Unicorn Grocery for the
long term?
a) Yes
b) No
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Q3. Do you think digitalisation helps the firm for diversifying their business?
a) Agreed
b) Disagreed
Q4. What is your opinions, if digitalisation put positive influence on the business of
Unicorn Grocery?
a) Yes
b) No
Q5. Do Unicorn grocery need to transform their business?
a) Yes
b) No
Q6. How digital technology can helps in storing data and records of unicorn Grocery?
a) Yes
b) No
Q7. Does the activity of Digitization affect for long term on business of Unicorn Grocery?
a) Positive
b) Negative
c) Neutral
Q8. According to the advanced technology, which marketing methods would be more
suitable for organisation?
a) Traditional method
b) Modern methods
Q10. Recommand your opinions for utilizing the digital technology ore adequately?
TASK 3
P5 Analyse research data using appropriate tools and techniques
For meeting to the desired and factual outcome, the qualitative and quantitative methods
would be used in this report (Hwang and Lim, 2012). Through using questionnaire, 20 random
consumer's response is analysed from the store of Unicorn Grocery in United Kingdom. Here is
the interpretation of data elaborated:
Interpretation
Theme 1: Digital technology provide sustainability to business
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Q1. Do the digital technology and innovation helps the
organisation in meeting sustainability?
a) Yes 14
b) No 6
a) Yes b) No
0
2
4
6
8
10
12
14
16
14
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According to the the graph statement, it can be said that digital technology provide an
organisation growth and development in effective way (Lakatos, 2014). 20 out of 14 respondents
believes that the the company have provided more product and services quality after digitisation
of Unicorn Grocery. It is very essential to manage the innovation and alternated technology in
the company according the changes in time and trends which help in increasing sustainability of
organisation in the competitive market. On the other hand, 6 people believes that there is no role
of digitalisation in the developed or sustainability of company but it surely helps in satisfying
consumer needs and wants.
Theme 2: Support in benefiting for Long term
Q2. Does digital technology and innovation support
advantage to Unicorn Grocery for the long term?
a) Yes 12
b) No 8
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a) Yes
b) No
0 2 4 6 8 10 12 14
12
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This is clear that the organisation requires to manage the alternative technology according
to the time and market change. This helps the company in sustaining in market for a long time
and increase benefit of Unicorn Grocery (Scherer and Palazzo, 2011). If the organization keep
innovating their system and products or services, it can help them in gaining consumer base by
satisfying their needs. 12 out of 20 respondents believes that the digital technology help
company for a long period whereas 8 responders still believes that the use of it affect nothing in
the company as consumer care about the service quality and product types or quality for
retaining their loyalty for the same company.
Theme 3: Assist in innovation and development
Q3. Do you think digitalisation helps the firm for
developing and growing their business?
a) Agree 12
b) Disagree 8
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