Unicorn Grocery: Analysis of Marketing Strategies and Internet Tools

This report examines the marketing strategies employed by Unicorn Grocery, focusing on the application of internet tools to enhance organizational value. It begins with an introduction highlighting the significance of digital tools in modern business environments. The report then explores the benefits of these tools, such as improved brand value, market analysis capabilities, and employee satisfaction. Key marketing tools used by Unicorn Grocery, including mobile applications, are discussed in detail, emphasizing their role in online shopping and customer feedback. The conclusion reiterates the importance of digitalization in current market trends and the effectiveness of internet tools in increasing brand value. The report references academic sources to support its findings and provides a comprehensive overview of how Unicorn Grocery leverages digital marketing for business growth.

Research Project
(FINDINGS TO
STAKEHOLDERS)

Table of Content
 Introduction
 Significance of Internet tools for enhance organisational
value
 Major tools used by Unicorn Grocery to market products
 Conclusion
 References

INTRODUCTION
Large number of department work in a business organisation
and perform various roles that support entity to achieve it
set goal and objective. Marketing is known as one of the
most function perform by every enterprise.

Significance of Internet tools for enhance
organisational value
From the above discussion it
is clear that Unicorn
Grocery is able to
increase brand value in
industry.

Contd....
 It is beneficial for marketing product.
 market analysis is easy which provides knowledge
about changes in trend.
 Employees are also satisfied that they are working with
latest technology and hence labour turnover and
absenteeism is less in association.

Major tools used by Unicorn Grocery to
market products
Mobile application is one of the important element through
which managers of Unicorn can expand business. In this a
mobile portable application can launch by directors
through which consumer can shop online, give feedback,
which is beneficial for business growth.

CONCLUSION
From the above discussion it is clear that role of
digitalisation is important in current market trends. For
increasing brand value, internet tools are effective as it
provides knowledge about market trends.

REFERENCES
Durmuşoğlu, S. S. and Barczak, G., 2011. The use of
information technology tools in new product
development phases: Analysis of effects on new product
innovativeness, quality, and market performance.
Industrial Marketing Management. 40(2). pp.321-330.

Thank You