Project Management Report: Digital Disruption and Unicorn Grocery

This report provides a comprehensive analysis of project management within the context of business development, focusing on the challenges and opportunities presented by digital disruption. It begins by outlining the aims and objectives of a project, followed by the development of a project management plan that considers key elements such as scope, cost, quality, risk, time, communications, and resources. A work breakdown structure and Gantt chart are included to illustrate time frames and stages for project completion. The report incorporates a case study of Unicorn Grocery, examining how the company has coped with the impacts of digital disruption. The research includes both qualitative and quantitative methods to analyze data and formulate recommendations for meeting project objectives, with a concluding reflection on the overall process. The report emphasizes the importance of digital technologies in business operations and the need for effective planning and communication to achieve success.

Managing A Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of project..............................................................................................1
P2. Project management plan......................................................................................................2
P3 Work breakdown structure and Gantt chart to provide time frames and stages for
completion...................................................................................................................................5
TASK 2............................................................................................................................................7
P4 Small-scale research for meeting project aims or objectives.................................................7
TASK 3............................................................................................................................................9
P5 Analyse research and data by tools or techniques.................................................................9
...................................................................................................................................................11
...................................................................................................................................................13
P6 Recommendation.................................................................................................................13
TASK 4..........................................................................................................................................14
P7 Reflection.............................................................................................................................14
CONCLUSION..............................................................................................................................14
REFRENCES.................................................................................................................................16

INTRODUCTION
Project management is a difficult task for every individual because in this requires proper
research and investigation for achieving business goals or objectives. In modern era, every firm
is focusing on adopting new digital technologies for the purpose of bringing innovations and
creations in the firm. Digitalisation is defined as a process which redesigns particular product
and brings changes for meeting customers’ demands and needs. It is essential for developing
business with innovative ideas and unique creation of goods or services in an effective manner.
This report is based on Unicorn Grocery firm (Bakker, 2011). It will define the aim and
objectives of project and the way to produce a project management plan by considering various
aspects including cost, quality and time. Work Breakdown Structure and Gantt chart also provide
time frames. In this conduct small-scale research and use qualitative and quantitative method as
well as data collect from tools or techniques. Recommendation and reflection for analyse data
and meet with project objectives or goals.
TASK 1
P1 Aims and objectives of project
In every organisation, they have their own aim or objectives for achieving growth and
sustainability advantages in a better manner. They generally focus on developing organisation by
adopting various strategies as well as execute advanced technologies so that they can create
better firm with innovative ideas and creations in an effective manner. Therefore, it is necessary
to introduce innovative technologies and digital disruption within an organisation for running
more smooth or efficient way (Bakker, 2011). Digitalisation is a helpful tool for every business
firm as they have opportunities to compete with competitors and achieve predetermined goals or
objectives. Company usually adopts digital technologies to manage the business operations
including marketing, human resource, accounts and communication by using tools or techniques
such as computer software applications, internet services, networking and Information
Technologies services within firm.
Background of Project:
Every firm requires to consider new innovative ideas and digital technologies for
surviving from competitive market and achieve particular growth of the firm. It is necessary in
the changing climate as several alternation are occurring as per the time changes so that company
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can attains its set targets or goals in very efficient manner. Digital disruption is beneficial for
every firm as they can make better decisions regarding solving any particular problems that can
be occurred while running business due to complexities, so it help to get best possible solutions
in an effective way (Crane, 2016). It can be analysed that there should be compulsory to adopt
digital technology for producing quality products or services, record documentations and many
more because it will support in reducing costs and time factors and get best outcomes during
operating business.
Topic: “How business has cope up with the major challenges of digital disruption and
transformation: A case study of Unicorn Grocery.”
Aims: The main aim of this firm is to become successful firm and first choice of people for
business development. Their main focus on 'How businesses have cope up with the major
challenges of digital disruption and transformation: A case study of Unicorn Grocery.'
Objectives:
 To examine major impact of digital disruption in Unicorn Grocery
 To analyse the transformation of business firm after adopting digital disruption
 To evaluate the effectiveness of digital disruption for resolving problems in company
 The main specific objective is to improve communication skills as well as procedures
within the organisation so that disputes can be resolved in well manner.
 The objective should be measurable therefore, company can find the appropriate gap as
well as effectiveness about the technologies in better ways.
 The Objectives also must be achievable as Unicorn grocery can bring changes while
adopting digital technologies.
 It is necessary to have realistic objectives that can convert into real life and achieve set
targets in well manner.
 Last but not list as time duration in which defined that digital technologies can achieve
objectives within set time period in an appropriate way.
 To evaluate the increment (in terms of percentage) growth of sale of the company
within one year period of time after digitisation
 To analyse the improvement in the productivity(in terms of percentage) within a
year after implementation of digital technology
Research questions:
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 What are the major impacts of digital disruption on Unicorn Grocery?
 Which are the transformation of business after adopting digital disruption in Unicorn
Grocery?
 How company is considering digital disruption and transformation for solving major
problems?
P2. Project management plan
This is very necessary to become successful firm that to produce effective plan for project
management. Therefore, organisation undertake an appropriate plan for managing particular
project to develop the business and achieve set goals. Planning is the first phase where proper
frame work are prepared regarding any project (Crane, 2016). It support in designing the entire
activities and functions for running the business operations as in this consider appropriate facts
as well as figures so that particular tasks can be achieved. There are several responsibilities of
the management during planning process as they design, formulates and try to implement those
in well mannered. These activities are performed by special project team, experts as well as
experience holders who can give better suggestions and recommendation towards achieving
organisational goals in very impressive way. Project management support in making effective
decisions and corrective actions for adoption of any strategies and digital technologies within the
firm (Matten, 2016). There are number of factors available which have major impact on the
business organisation as they always create complications and barriers while completing the
project. These factors are defining here which affects on the planning process such as;
Scope: It is an important element that must be undertake by firm as they consider this
factor for analysing the best scope for particular project study which are undertaking in the
planning procedure. So, they just focus on its implementation and executions in well manner for
achieving set goals or objectives in an efficient manner. Planner always look for various
challenges that can be occur while adopting several digital technologies and their impacts on
developing the business. These are very helpful in finding best solutions regarding uses of
methods as well as approaches for organisation success. Adopting digital technologies are very
beneficial for developing organisation in an well manner as there are wide scope of digitalisation
in every firm. It will help in providing proper informations regarding business by using best tools
so that employees will be aware through proper communication. This is also helpful in taking
better decisions regarding business development in the future.
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Illustration 1: SCOPE OF PROJECT
Cost: It generally concern with appropriate plan for budgeting which are required to
prepare the project or its completion. Team consider this for managing and controlling over the
costs which can be occur while operating business. There are various attributes requires for
planning process of project such as analyse data, prepare questionnaires, Gantt charts and
manage the several activities (Matten, 2016). Therefore, it is genuine for the firms that raise costs
during performing different functions so they have to required for making and managing the
budget by allocating available resources among several activities. It will support in minimising
cost or reduce expenses in an effective manner. Company has considered its budget amount
which is Euro 26000 for completing project.
Total forecasted budget 2017-18($)
Particulars
Implementing technology cost 15000
Promotional expense 5000
Advertisement expense 4500
Catalogues 1600
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Training charges 6500
Total cost 32600
Quality: This is also another important factor for every firm as they can made more
appropriate and quality products or services so that customers can be satisfied in effective
manner. In this necessary to consider various functions and activities with helps of conducting
research so that adequate data or information can be collected. It is an essential for making better
decisions regarding manufacturing of products or services so that company can create good
positions in the market. Unicorn Grocery can develop its business by undertaking digital
disruption which will support in solving major issues within the firm. Managerial team always
try to grab several opportunities for increasing revenues or growth, therefore Quality factors is
best tool to meet desired expectations.
Risk: Risk is a major factor that has direct impacts on the business operations as it
always create complexities as well as complications while formulating plan during run an
organisation. In this consider some of environmental issues or forces such as internal and
external which affects business at several ways (Eweje, 2012). It is the moral duty of project
manager that to examine any uncertainties or risks factors and identifies their impacts on the firm
so that better strategies can be formulated for the purpose of achieving set goals or targets in an
effective ways.
Time: Time management must be required for every business organisation. it depend on
the environmental changes and related with various factors that can be affects on the operations
as well as activities. Many of organisations focus on adopting and formulating effective
strategies regarding innovations and creations in more appropriate manner so that better products
or services can be produced. Unicorn Grocery generally consider the time factors for analysing
demand and current trend of market so that they can serve best to their customers for satisfying
particular needs or wants within limited time period. Manager set the time according to project
durations to accomplish target as it is very important to design better organisation structure in an
effective manner.
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Communications: This element play vital role in the organisation success, as with the
help of communication process, company can form better structure and achieve business goals in
efficient way. It is an essential for every business firm as there can be proper interaction among
employees and direct contacts which support in working within team. Unicorn Grocery has god
opportunity to create collaborations and coordination among team member. This is beneficial in
reducing conflicts or disputes in an effective manner (Turner, 2012). Better communication is
always bring success by creating positive environment and build healthy relationship so that
goals or objectiveness can be achieved . Unicorn grocery company can adopt best tools or
techniques by considering digital technologies in an appropriate way. It is depends on the
environmental changes which are occurring day by day. Therefore, company is using Email
method for communication process and provide proper informations to internal as well as
external customers regarding strategies and decisions. Email is best method which is cheap in
nature and provide fast informations in very effective manner.
Resource: This is also a key element to attain targets in each firm and make them more
effective. Project manager always focus on the available resources and make appropriate
strategies to use them for running organisation. It is main responsibility of the manager that to
utilise all resources in better manner by allocating these among several business activities and
functions for the purpose of getting more outcomes and meet with desired expectations. In the
planning process, it should be undertake. There are required at least 8 to 10 candidates who are
able to bring changes as well as digitalisation within the firm. It is the moral duty of manager to
form a team with talented persons and bring skilled workforce so that company can achieve its
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set goals or objectives with the help of experts team. They have to formulate proper strategies
and action plan for proper digitalisation within the firm.
P3 Work breakdown structure and Gantt chart to provide time frames and stages for completion
In this defined that every firm needs proper manpower and resources for completing task
in an appropriate way. Work breakdown structure is generally define as the classification and
divisions of tasks or work in various categories as per the group of people so that particular
objectives can be accomplished (Müller, 2012). Manager consider the group or team for dividing
work among them to achieve targets of Unicorn Grocery as it is an essential for developing the
business. Company assign tasks or allot these among people after analysing their skills, abilities
and specialisation which support in building good working environment and increase
productivity. It also define specific roles and duties of every individual within the firm so that
they can be able to perform task as per requirements.
Unicorn Grocery can maintain their workforce by considering work breakdown structure
which will support in task allocations and achieve set goals or targets. They are focusing on
adopting new ideas or technologies for creating effective goods or services to achieve
competitive advantages. They also have adopted the work breakdown structure for the purpose of
reducing workloads on managers and employees as well as it also helps in minimising stress or
work pressures over the workers.
Along with this, another important element is Gantt Chart which is very beneficial for
business firm as they can schedule their project reports with the help of proper illustration of this.
In this shows the beginning and ending points of times and also defined data or information
which will support in making better decisions in accurate time (Eweje, 2012). This chart
generally represent the allotment of job or task, time durations of completing projects. This is
generally known as blueprint of the official documentation that represent entire activities which
must be performed in the organisation for increasing profits or revenues. Planning completed on
6/27/18 and research got completed on 8/8/18. New system was installed on 9/27/18.
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TASK 2
P4 Small-scale research for meeting project aims or objectives
It is a small or mini research which has conducted by an investigator or researcher as they
gather data or analyse the particular study with the help of methodologies so that they can carry
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out the facts or findings for achieving project's aims or objectives. There are defined different
methods for collecting data which are as following;
Qualitative research: This is an effective and beneficial method which support in
evaluating people's behaviours towards digital disruption. They analyse the customers attitudes
by gathering data from their point of views, opinion, thoughts and reviews which are related with
adoptions new ideas and innovative technologies within the firm (Turner, 2012). In this consider
various methodologies for collecting data in more appropriate manner including interviews,
observations and questionnaire methods and many others. Therefore, they focus on effective
process so that information or knowledge can be get as per the topic which will support in
carrying out best possible outcomes.
Quantitative method: In this defines those kinds of research where data gathered in
numerical form, amount and quantity manner which are related with specific topic. These data
are very useful which enhance the production process of the firm. It is an essential for
organisation that they can collect data in statistics, logical outcomes, amount and numerical form
of particular study. Both methods are different form each other as qualitative focus on quality of
data and quantitative methods prefer numerical and logical data or information in the appropriate
manner.
Primary Research: This data collection method is very effective as it focus on collecting
fresh or adequate information which is related with any particular topic or study. In this included
various tools or techniques for gathering data or informations such as feedback analysis,
observation, interviews, questionnaire method and many more activities which are utilised by the
researcher (Müller, 2012). It is suitable for both method as qualitative and quantitative method
for the purpose of achieving best outcomes in an appropriate manner. Company can use this
method for measuring particular data or conduct effective research in the changing environment.
There are various methods involved in this which helps in gathering primary data such as:
 Observation: It is an effective method in which researcher gain informations by observing
people behaviours as what they think in adaptation of digital technologies within the firm.
Unicorn Grocery can observe their employees behaviours towards digitalisation.
 Interviews: This is another method that organisation can consider for proper information.
In this technique, researcher ask questions to candidates and gather data by getting
answers from them.
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