Creativity, Enterprise and Innovation: Unidays Company Report

This report provides a comprehensive analysis of Unidays, a prominent student affinity network. It begins with an introduction to the company and its mission, which is to connect students with various brands. The report then delves into Unidays' value proposition, highlighting how the company provides value to its customers. Key activities of Unidays, such as fostering long-term commitment with students, connecting with new generations of customers, and helping brands tell their story, are discussed in detail. The report further examines the customer segments that Unidays targets, focusing on students, and analyzes the customer relationship strategies employed. The cost structure of the company, including both fixed and variable costs, is also explored. The report concludes by summarizing the key findings and emphasizing the effectiveness of Unidays in providing services to students globally. The provided references supports the information in the report.