Unilever's Business Environment: Internal/External Factors & Impact

This case study examines Unilever, a multinational consumer goods company, focusing on the internal and external environmental factors that impact its business operations. The analysis includes a look at the external environment, considering political (legal regulations), economic (growth in developing countries), social (advertising in multiple dialects), technological (R&D investment), legal (intellectual property rights), and environmental (plastic reduction) factors. It also covers internal factors, highlighting strengths, weaknesses, opportunities, and threats (SWOT), including the company's global reach, competitive environment, diversified client base, and the impact of the COVID-19 pandemic. The study concludes by evaluating Unilever's impact on its external environment, emphasizing the importance of continuous analysis and adaptation to technological advancements and market dynamics. The references provided support the analysis with insights from various business and management perspectives.

Introduction
Business practice includes Identifying and executing the
most efficient ways of operating in order to fulfil the
company's goals. The approach includes staying current
on the newest organizational trends in recognized
businesses and evaluating these to their personal
techniques of handling all of these operations. Unilever is
a multinational consumer goods business headquartered
in London, UK. Unilever is a well-known consumer
products company that was formed in 1929 and has a
global presence.
Unilever And Its Environment
Name of the Student
External Environment
P: The legal regulations of the European Commission FDA (Food and
Drug Administration)
E: Growing countries like India and China have a lot of room for
growth
S: The vast majority of their advertising are available in many
dialects
T: Significant funds can be committed in R&D for new inventions
L: To mislead customers, malicious enterprises utilise the
intellectual property rights of other companies as marketing points.
E: Reduce the amount of plastic in unit packaging.
How the company impact
its context External
Environment
To manage with changes, the firm must continuously
analyze the outside environment, evaluate alterations,
and implement suitable solutions. To properly deal with
technological developments, the organization's
technology must be upgraded on a regular basis.
Additionally, an organization needs to assure that it
operates in a well-developed market with a suitable
political atmosphere, all of which will help to its
development and expansion.
Internal Factors
S: work all over the world
W: Environment of competition
O: Widespread and diversified client base in Western
countries
T: COVID 19 pandemic
References
Jonnard, C.M., 2020. International business and trade: theory,
practice, and policy. CRC Press.
Galea, C. ed., 2017. Teaching Business Sustainability Vol. 2: Cases,
Simulations and Experiential Approaches. Routledge.
Kwartler, T., 2017. Text mining in practice with R. John Wiley & Sons.
Oldman, A. and Tomkins, C., 2018. Cost management and its
interplay with business strategy and context. Routledge.
Sacolick, I., 2017. Driving Digital: The Leader's Guide to Business
Transformation Through Technology. Amacom.
CONCLUSION
Based on this poster, it could conclude that internal and
external environmental factors have an impact on the
company. This poster discusses the internal and
external forces that impact the firm, and also an
evaluation of the firm's impact on the external
environment.