ITECH2305 Business Analysis Report: Unilever Case Study

Desklib offers solved assignments and past papers to help students succeed.

ITECH2305
ANALYSING THE MODERN BUSINESS

Table of Contents
Introduction......................................................................................................................................4
Strategy Analysis.............................................................................................................................5
Elicitation and Collaboration...........................................................................................................7
Requirements Lifecycle Management...........................................................................................10
Requirements Analysis and Design Definition..............................................................................12
Conclusion.....................................................................................................................................17
References......................................................................................................................................17

Executive Summary
This report describes the organization named Unilever defining the requirements of the
organization and the stakeholders involved within the organization and others who works for the
organization. It includes the responsibilities a data analyst manager is having for the proper
optimization of tasks and the processes involved and also defines the best approaches that are
optimum and should be used to fulfill the requirement of the organization.

Introduction
In this report, we will be going to discuss the process for analyzing the business of the
organization where a data analyst manager is managing the organization by optimizing all the
involved processes. We also discussed the analysis of the strategies involved in the processes for
business development and the stakeholder’s requirement for business development.

Strategy Analysis
An organization focuses on the strategy, aim, and objective which is related to the business. It
also focuses on the environment and goal of the business. A strategy of a business is to plan of
activity in which it is taken by directors and managers to accomplish the overall goal and another
subsidiary goal of the company. A vision of the strategy of a business is its requirements to
achieve in the upcoming future. For understanding the strategy, goals, and objectives of an
organization, choosing an organization that is Unilever. Unilever is an Australia based company
that provides Unilever products that are used by the billion people. Unilever provides foods and
beverages such as tea, ice-cream, fruit juice, etc. with many brands and also provides luxurious
shampoos, many home care and beauty and personal care brands, etc. The purpose of Unilever is
to connect with many companies and social mission to improve the livelihood, hygiene and
health process in their community. The strategy of Unilever organization for supportable growth
and setting out the determination to build a supportable organization for a long time (Sull, 2015).
Figure 1:Strategy of a business

The purpose of this organization is that to succeed needs or requires that it is the highest average
of an organization's performance towards everyone works with the peoples and the atmosphere
on which it has an effect. The purpose of this organization is that to succeed needs or requires
that it is the highest average of an organization's performance towards everyone works with the
peoples and the atmosphere on which it has an effect.
An organization changes its objective time to time with its requirements and the following reason
in which an organization can achieve an objective and will require to transfer another one. The
aim of an objective can change from time to time with the business requirements in which can
occur in answer to internal factors like an organization's growth and in answer to external factors
like an organization's economic recession.
An organization changes its objective time to time with its requirements and the following reason
in which an organization can achieve an objective and will require to transfer another one. The
aim of an objective can change from time to time with the business requirements in which can
occur in answer to internal factors like an organization's growth and in answer to external factors
like an organization's economic recession.

Elicitation and Collaboration
 Identify the relevant stakeholders and RASCI matrix:
For changing in an organization strategy and objective, an organization needs various
stakeholder for the company to fulfill all the requirements which are related to the
company. Stakeholders improve performance level of the business and growth process
and have a future plan for success the organization. Unilever has many stakeholders in
the company such as staff, consumers, depositors, communities, dealers, managers, and
director is included. With the help of these stakeholders, Unilever company utilizes its
responsibility strategy with the supporting approaches to maintain the business
sustainability and industry position. Unilever implements a strategy of system to
complete its business responsibilities and requirements. This systematic strategy supports
the deals of citizens which is related to the company with regard to sustaining the
interests and expectations of consumers like stakeholders. Business responsibility
strategy prioritization of Unilever puts the consumer at the highest in the company.
Customers: A business social responsibility approach of Unilever is to assign consumers
as a top priority. The consumer is considered as a stakeholder of an organization in which
role of the consumer is to focus on the price and quality of the goods and also on the
environment of the business which impacts consumer goods.
Workers: In the Unilever organization, considers employees or staff as the second top
importance or priority in the business social responsibility approach. The role of the
employees in this organization is to improve the performance of the organization and also
maintain and provides the facilities of products to customers in an organization.
Depositors: In the business social responsibility approach of Unilever, considers
depositors as a third priority in the organization. The role of the depositors in this
organization is to provide skills and experience, expansion money for growing the
business.
Dealers: Dealers are also included as the stakeholder in the business responsibility
approach. The role of the dealers of this organization is to provide services and products
to other objects or entities and also provide high-quality services and products from a
builder with a good budget to a retailer or distributor for sale.

Societies: Societies are also considered as a stakeholder of an organization in which the
role of the community is to solve the problems which are related to the organization and
also to plan proper methods and approaches (Hueske, 2015).
RASCI stakeholder prioritization matrix –
RASCI is defined as:
R: Responsibility, for performing the task.
A: Accountable, for the consequence of the task, which may be negative or positive
which signifies the individual decision-making consultant.
S: Supportive, for supporting and handling the task.
C: Consulted, for the duration of the task.
I: Informed, for progressing of the task.
RASCI Matrix Staffs Director Customers Manager Dealers
Sales and Marketing R S
Financial Management A S C
IT management R C I
Facility Management A C I

 List of requirements of an organization with relevant stakeholder:
There is a list of requirements of Unilever organization with relevant stakeholders to
fulfill all the rights and requirements of the organization.
 All employees are preserved equally with dignity and respect
 Work is conducted on the basis of voluntary
 All employees are paid with fair wages
 Occupied hours for all employees are reasonable
 All stakeholders have contact with fair process and remedies
 The organization is directed in a manner which holds sustainability and decreases
environment impact
 All stakeholders are of suitable and appropriate age
 Organization’s goals, priorities, and objectives
 Decision making
 Organization and performance strategy
 Privacy and security requirements
 The system, goods, and processes for quality guarantee.

Requirements Lifecycle Management
 Managing and Organizing the requirements
Purpose: - The organization’s purpose is to work on the requirements of customers with the
help of the stakeholders working for the organization including the future plan and the scope
of the project.
S.No. Requirements Scopes
1. Security In the organization, the security of the
organization is the most important thing for
the organization and for the customer.
2. Rule and Regulation There are various rules and regulations that
are followed by the organization and
motivate the employees to do the same
which enhances the reputation of the
organization.
3. The quality of service and product
provided by the company
The quality of the goods and services
provided by the organization should be the
most effective thing amongst all and should
be the best at its level that will fulfill all the
requirements of the customer and increases
the reputation of the organization.

 Requirements Traceability Matrix
(RTM) Requirements Traceability Matrix is a table or spreadsheets which tells that each
requirement has individual cases or test cases to produce when a requirement is protected
for testing. The Requirements Traceability Matrix is used to confirm that all the changes
requests and the requirements are being tested. RTM (Requirements Traceability Matrix)
captures the requirements which are proposed by the company stakeholders and the
traceability is in a single file that is delivered of the life cycle at the result. RTM is used
in which to validate all the requirements which are linked to cases or test cases.
Below a table which shows RTM (Requirements Traceability Matrix) of all the
requirements to each of the future design (Garcia, 2016).
S.No. Requirements Description Stakeholders
1. The environment of
the office
The environment of the office of the
organization where the employee
work is should be more cheerful as
well as interesting so that it helps
employee focus more on it.
Employees
2. Security The service provided by the
organization should be secure
enough to gain the trust of the
customer associated.
Manager and
employee
3. Rules and
regulations
The rule and regulations that are to
be followed within the organization
involve the ethical working, calm
environment, strict working hours,
working within deadlines, etc. this
will turn the organization into a
professional organization.
Employee, Manager,
Director, Customer

Requirements Analysis and Design Definition
 Modelled and Specified Requirements
Use Case Diagram
Figure 2:Use Case Diagram