Strategic Analysis of Unilever: PEST, 5 Forces, SWOT, Ansoff, SAF

This report provides a strategic analysis of Unilever, a multinational consumer goods company. It begins with a PEST analysis, examining the political, economic, social, and technological factors influencing Unilever's operations. The report then applies Porter's Five Forces framework to assess the competitive intensity within Unilever's industry. A SWOT analysis is presented to evaluate Unilever's strengths, weaknesses, opportunities, and threats. The Ansoff Matrix is used to explore market penetration, product development, market development, and diversification strategies. Finally, the SAF matrix is employed to evaluate the suitability, acceptability, and feasibility of Unilever's strategic choices. The report concludes with a discussion of the challenges Unilever faces and provides a list of references used for the analysis.

PEST
Political- Unilever have followed regulatory restriction and guideline
pronounced by the European commission and the food and drug
administration.
Economical Economic condition of the country like inflation, recession, interest
rate etc affect Unilever products pricing strategies
Social At the time of delivering product and services to customers, company
have to analyse taste, preferences, culture, region, background of the
customers within country.
Technological With help of this factor, corporation can implement several changes
within the quality of product and services. This factor helps to
company in improving quality of services and items. The company
emphasizes developing its digital marketing and selling methods.

5 Force analysis
Threats from rivalry High
Bargaining power of
customers
Low
Bargaining power of the
suppliers
Low
Threat of substitutes High
Threat of new entrants Low

SWOT analysis
Strength High operation as it operates in nearly 190
countries.
Weakness Changing taste and preferences of customer
regarding product ad services.
Opportunity One retail outlet in the competitive business
environment
Threats The ongoing global economic crisis

Challenges
Consumer dynamics
Disruptive new technologies
High level of competitions in the market
Legal changes
Technological challenges
Ansoff Matrix
Market penetration strategy- In this strategy cited venture increases its sales volume to enhance
profitability and business growth. In this company sells its product in the current market.
Product development strategy- In this strategy, Unilever introduce the new product and

services in the existing market.
Diversification strategy- In this aspect, Unilever focuses on establishing new business to grow
the company.
Market development strategy- In this Unilever launches the new product in the new market. It
is the best strategy to increase current performance and growth of business.
SAF Matrix
Suitability- Unilever have various kinds of opportunities to grow and enhance its existing
performance.
Acceptability- Unilever effectively meet expectation of stakeholders by deliver them
appropriate product and services.
Feasibility- It has effective transformation strategy through which it makes high quality of
product and services for its customers.

REFERENCES LIST
1 PEST analysis table
Anton, R., 2015. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces,
Diamond, PESTEL, and SWOT Analysis.
2 Five Force analysis Table
Doeksen, A. and Symes, D., 2015. Business strategies for resilience: the case of Zeeland's oyster
industry. Sociologia Ruralis. 55(3). pp.325-342.
3 SWOT analysis table
Bull, J. W. and et.al., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis
of the ecosystem services framework. Ecosystem Services. 17. pp.99-111.
4 Challenges
Amran, A., Ooi, S.K. and Devi, S.S., 2015. The Impact of Business Strategies on Online
Sustainability Disclosures. Business Strategy and the Environment. 24(6). pp.551-564.
5 Ansoff matrix
Adar, E. and et.al.,2016. Comparison of methods for sustainable energy management with
sewage sludge in Turkey based on SWOT-FAHP analysis. Renewable and Sustainable Energy
Reviews. 62. pp.429-440.
6 SAF matrix
Short, M. and et.el 2013. Strategic environmental assessment and land use planning: an
international evaluation. Routledge.