Analyzing Unilever's Business Context and Ethical Practices Report

This report analyzes the business context of Unilever, a consumer goods company, focusing on how it manages internal and external factors ethically, responsibly, and sustainably. It examines the impact of micro factors like customers, competitors, and employees, emphasizing the importance of ethical treatment and fair practices. The report also explores macro environmental factors including political, environmental, social, technological, and economic influences, stressing the need for Unilever to adhere to ethical standards and contribute to economic development. Corporate Social Responsibility (CSR) and its impact on leadership are also discussed, highlighting the role of leaders in promoting ethical behavior and shaping the organization's values. The report concludes that CSR is crucial for Unilever's success and that ethical conduct and sustainable practices are essential for its global operations and positive relationships with society.

Context of business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business have to deal with various factors which affect organisation function and
influence decision making in company (Bell, Bryman and Harley, 2018). Company is
surrounded by internal and external factor which have direct impact on performance of
organisation. Chosen company for this repost is Unilever, which deal in consumer goods. This
report is going to determine how company can responsibly and sustainably and ethically manage
micro and macro factors of environment.
MAIN BODY
Business activities and functioning is changing drastically nowadays. Companies are
performing and operating in different ways than they use to do previously. Unilever has adopt
new and innovative technology for survival as well as growth of business. For effective and
efficient working of business it is very important to change with the change in environment
factors. By understanding environment and adopting changes in business environment, it will
help Unilever to operate business activities globally. While expanding business globally it is also
very important to consider corporate social responsibility of organisation. It is duty of every
organisation to fulfil corporate social responsibility and company must adhere to these
responsibility in a global business environment (Berger and et.al., 2015). Unilever use many
resource of society in overall functioning of business, so it is responsibility of business to
perform all activities in ethical way. Business ethics followed by Unilever includes moral
guidelines to conduct business operations based on what is right and wrong for organisation as
well as society or environment. Corporate social responsibility can be conducting marketing and
production activities of Unilever products in such a manner which avoids cause to environmental
pollution or exhausting finite world resources.
Unilever have to deal micro and macro environment factor in ethically way to fulfil
social responsibilities. It is very important for company to manage responsibly, sustainably and
behave ethically to internal and external factors. These factors have directly or indirectly impact
on business of Unilever. Micro or internal factors which influence functioning and decision
making of business are customers of company, competitors, or business associates. Customers of
company buy and consumer products of company so it is responsibilities for Unilever to provide
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good quality products at fair price. Price of goods should justify its value to customers and
company should always do honest advertising of product which convey facts, features,
advantages and side effects by product. Company is responsibly for identifying need and demand
of customers before manufacture product and provide after sales services whenever consumer
required. Unilever should follow business rules and morel value of business towards society.
Many decision of business depends upon it competitors but if rival company is conducting some
unethical practices than company should do follow same. Unilever should make such strategies
which help customer and society to identify product which are beneficial for them. Organisation
should always face completion and rival company in fairly manner. All business activities are
conducted by employees of organisation. Business associates are people who work effectively
and efficiently for organisation growth and success (Moon and Kim, 2013). Responsibility of
Unilever towards employees is to ensure that they are happy and satisfied with their jobs. It is
unethical to treat employees as machines and expect them to work continuously. Unilever needs
to provide safety and health working environment to employees and provide proper remuneration
to staff for their working.
Unilever business activities work in wider external environment in which they are
responsible for to behave in ethical and serve moral values. External social responsibility of
company refers to the responsibility towards the community which influence strategies and
decision making for effective and timely operations of business. This include political,
environmental, social, technological, economical factors of business (Sprout and Sprout, 2015).
Unilever should behave ethically, sustainably and responsible in macro environment of business
also as these factor play a major role in manufacture of products to distribution of goods to end
customers. Ethics is about morally correct behaviour of company and employees who are in
charge of taking business decisions towards external environment of company. Unilever should
follow all rules and regulation set by government and political party for business operation.
Political factors includes those factors which are made for business to conduct its activities in
such a way that it does not harm society and economy. Company should follow trade and export
policies while dealing with other area to reach globally. It is responsibility of company to give
importance to society and environment and maintain positive relations with public. Unilever
should behave ethically and contribute to economic development by improving quality of life of
individual, society and environment.
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In order to build sustainable, responsible organisation which behave ethically it is
important for Unilever to attain and manage corporate social responsibilities. These
responsibility have impact on leadership of company. Leadership has vital role in promoting
ethical and moral behaviour. To follow corporate social responsibilities, leaders should be
models for followers and their main should be to shape organisation by their own vales and
characteristics. Leaders of Unilever should set and communicate a vision for short team as well
as long term for corporate responsibilities of business. Company should make tough decisions in
short term which will leads to protect and nourish future (Veltri and et.al., 2013). CSR has
impact on leadership or organisation that will help in creating ethical culture in Unilever to do
right and fair things.
CONCLUSION
From the above report, it can be concluded that corporate social responsibilities are very
important for company to follow. Business have to attain and manage responsible, sustainable
and ethical behaviour to internal and external factor of business environment. It is very important
to understand dynamic nature of company which is changing continuously to grow and expand
business operations in global business environment. Organisation as well as employees of
company needs to work ethical and moral attributes to serve and maintain society relation.
Corporate social responsibilities also influence leadership style of organisation and promote
health micro and macro environment.
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REFERENCES
Books & Journals
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Berger, R. and et.al., 2015. Analyzing business-to-business relationships in an Arab
context. Journal of World Business. 50(3). pp.454-464.
Moon, J. and Kim, D., 2013, June. Context-aware business process management for personalized
healthcare services. In 2013 IEEE International Conference on Services Computing(pp.
757-758). IEEE.
Sprout, H. and Sprout, M., 2015. The context of environmental politics: unfinished business for
America's third century. University Press of Kentucky.
Veltri, A. and et.al., 2013. Understanding safety in the context of business operations: An
exploratory study using case studies. Safety science. 55. pp.119-134.
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