Unilever's Business Environment: Analyzing Internal, External Impacts

This essay provides an overview of Unilever's business environment, examining both internal and external factors that influence its operations. Internal factors discussed include corporate culture and human resources, highlighting their direct impact on company performance, especially in a multinational context. External factors covered are technological, political, and economic influences, emphasizing the need for Unilever to adopt advanced technology, comply with government regulations, and adapt to economic changes. The essay also explores how Unilever can effectively impact its external environment through continuous scanning, technology adoption, and understanding customer trends. The analysis emphasizes the importance of adapting to political and economic stability, technological advancements, and changing customer needs to maintain a competitive advantage.

Introduction
The business environment is defined as the collection of
individual, entities and various factors present inside and
outside the business environment which may or may not
have direct influence on the functioning and operations of
the business. For this poster Unilever company is taken
into consideration. Unilever is the international consumer
goods company having more than 400 brands, founded in
1929. This poster covers the internal and external factors
affecting business and how a company can impact on
external factors.
Unilever And Its Environment
External Environment
External factors: It includes number of factors present outside the
business environment but has direct impact on performance of the
company. In context to the Unilever some of the External factors are
highlighted below:
Technological factors: The technological factors includes the
changes in the technology or any kind of technological advancement
which affect the profitability of the business. In context to the
Unilever, company needs to adopt advance technology to gain
competitive advantage in the marketplace.
Political factors: The political factors are one of the main factors
which directly impact the functioning of any business, any kind of
change in the government will impact the profitability of the
company. In context to the chosen company, they needs to ensure
that they are following all the government laws.
Economic factors: The economic factors include the inflation rate,
interest rate and consumers spending habits, any kind of change in
these factors will affect the performance of the chosen company. In
context to the Unilever, company needs to ensure that they are
working in the developed to
How the company impact its
context External Environment
There are various ways through which the company can
impact on the external environment effectively. In
context to the chosen company some of the ways are
highlighted below:
In order to impact on the external environment
company needs to regularly scan and analyse the
environment, any kind of political and economic
stability should be taken into consideration.
The company needs to ensure that which changing
requirements they are adopting new and advance
technology in order to effectively deal with the
technological factors and gain competitive advantage.
Changing trends and needs of the customers should be
regularly analysed by the company and should offer
unique and differentiated products to enhance their
satisfaction.
Internal Factors
Internal factors: It includes all the forces and factors
present inside the business environment and are under the
control of business but still influence their operations.
some of the internal factors influencing the Unilever
company are mentioned below:
Corporate culture: The organisational culture is the
values and norms prevailing in the company which has
direct impact on the performance of the company,
company like Unilever operates at the international level,
understanding and managing the dynamic culture
becomes essential for the company.
Human resource: The human resource is the main
driving force behind the success and growth of the
business organisation, not managing them will lead
business towards failure. The chosen company needs to
ensure that human resource is motivated and their needs
and satisfied.
References
Hurrelmann, K. and Richter, M., 2019. Understanding
Public Health: Productive Processing of Internal and
External Reality. Routledge.
Liu, Z. and Jayaraman, V., 2019. Exploring the effect of
internal and external integration on the performance of
professional service outsourcing. Journal of Global
Operations and Strategic Sourcing.