Business Project Report: Unilever, Equality and Diversity in Business

This business project report examines the significance of equality and diversity in the workplace, identifying challenges faced by organizations like Unilever and proposing strategies to overcome them. The research employs primary and secondary methods, including questionnaires and internet resources, to gather qualitative data. The report analyzes themes such as knowledge of equality and diversity, its impact on motivation and productivity, challenges like resistance to change and cultural differences, and benefits like employee retention and innovative culture. Recommendations include diversity awareness training to foster a discrimination-free workplace. The findings highlight the crucial role of equality and diversity in ensuring fair treatment and preventing discrimination based on various factors, ultimately contributing to a more inclusive and productive work environment.

Managing a
successful Business
Project

Contents
• Introduction
• Research objectives
• Research Methodology
• Theme Analysis
• Recommendation
• Conclusion
• References

Introduction
A business project refers to the project that particularly intended
to accomplish a business objective. In the highly competitive
market, it becomes very difficult for organisations to maintain
equality and diversity at workplace.
A small scale research is conducted by applying appropriate
research methodologies. Apart from this, data is analysed and
findings are presented by using appropriate tools.

Research Objectives
• To understand the significance of equality and diversity in
workplace.
• To determine various challenges that an organisation face while
maintaining equality and diversity at workplace.
• To ascertain the strategies that can be employ by firm to overcome
challenges associated with lack of equality and diversity.

Research Methodology
In this research project, both primary and secondary methods are used
for gathering relevant information on the topic. Primary data is
gathered through questionnaire and secondary data is collected by
using various sources from internet.
Qualitative research method is used by researcher in this project in
order to gather large amount of information on topic so that valid
research conclusion can be drawn. This helps researcher in
presenting the findings in proper way.

Theme 1: Knowledge about concept of
equality and diversity in workplace
Q1) Do you have any knowledge about concept of equality and diversity
in the workplace?
Frequency
a) Yes 34
b) No 6
Total 40
a) Yes b) No Total
0
5
10
15
20
25
30
35
40
45
34
6
40
Frequency

Theme 2: Significance of having
equality and diversity at workplace
Q2) According to you, what is the significance of having equality and diversity at
workplace?
Frequency
a) Motivated Workforce 15
b) Healthy Workplace Culture 15
c) Improved Performance 10
Total 40
a) Motivated Workforce
b) Healthy Workplace Culture
c) Improved Performance
Total
0
5
10
15
20
25
30
35
40
45
15 15
10
40
Frequency

Theme 3: Degree to which lack of equality
and diversity can harm productivity and
performance of company
Q3) To what extent lack of equality and diversity can harm productivity and
performance of company?
Frequency
a) High 25
b) Medium 10
c) Low 5
Total 40
a) High b) Medium c) Low Total
0
5
10
15
20
25
30
35
40
45
25
10
5
40
Frequency

Theme 4: Challenges faced while maintaining
equality and diversity at workplace
Q4) What challenges does management of Unilever can face while maintaining
equality and diversity at workplace?
Frequency
a) Resistance to Change 12
b) Ethnic and Cultural Differences 18
c) Conflicting working styles 10
Total 40
a) Resistance to Change
b) Ethnic and Cultural Differences
c) Conflicting working styles
Total
0
5
10
15
20
25
30
35
40
45
12
18
10
40
Frequency

Theme 5: Benefit of maintaining equality
and diversity at workplace
Q5) According to you, what can be the benefit that Unilever will gain from
maintaining equality and diversity at workplace?
Frequency
a) High retention of employees 16
b) Innovative and creative culture 14
c) Gain competitive advantage 10
Total 40
a) High retention of employees
b) Innovative and creative culture
c) Gain competitive advantage
Total
0
5
10
15
20
25
30
35
40
45
16 14
10
40
Frequency

Theme 6: Appropriate strategy for
implementing equality and diversity at
workplace
Q6) As per your perception, which strategy is the most appropriate for Unilever
in implementing equality and diversity at workplace?
Frequency
a) Training on diversity awareness 12
b) Fostering team work and collaboration 18
c) Communicate diversity policies 10
Total 40
a) Training on diversity awareness
b) Fostering team work and collaboration
c) Communicate diversity policies
Total
0
5
10
15
20
25
30
35
40
45
12
18
10
40
Frequency

Theme 7: Ensuring equality and diversity
helps in improving motivation and
productivity of workforce
Q7) Do you believe that ensuring equality and diversity at workplace helps
Unilever in improving motivation and productivity of workforce?
Frequency
a) Yes 32
b) No 8
Total 40
a) Yes b) No Total
0
5
10
15
20
25
30
35
40
45
32
8
40
Frequency