Unilever: Business Simulation and Strategic Analysis Report

This report presents a comprehensive analysis of Unilever, a leading consumer goods company, focusing on its business simulation, vision, strategy, and performance over a five-year period. It examines Unilever's financial indicators, including sales growth, operating margins, and free cash flow, while also assessing its competitive landscape, market share, and future plans. The report delves into the company's culture, values, and HR strategies, alongside an in-depth review of its performance from 2015 to 2019. Furthermore, the report includes a professional development reflection report, offering recommendations for practice and research based on the findings. The analysis covers key aspects such as competitor analysis, bargaining power, and the threat of substitution, providing a holistic view of Unilever's strengths and challenges.