Analyzing Unilever's Global Strategy for Business Studies Students

This report provides a comprehensive analysis of Unilever's global strategy, examining its current approach, pros, and cons. It explores how Unilever's strategies impact both internal and external environments, focusing on building a future-fit and purpose-led organizational culture. The report suggests improvements to the company's strategies, such as prioritizing products and consumer markets, involving small vendors and businesses, and focusing on sustainable development. These changes are expected to enhance the company's growth rates, profit generation, and overall reputation. The analysis also incorporates Porter's five forces model to understand the strategic issues faced by Unilever in the competitive marketplace.