Career Action Plan and Self Reflection for Unilever Marketing
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AI Summary
This report outlines a career action plan and self-reflection process for a marketing assistant role at Unilever. It includes a personal analysis identifying strengths (management, organizational skills, marketing tools knowledge, communication) and weaknesses (punctuality, practical skills, time management). A career action plan is developed to address these weaknesses through specific actions like reading books, attending workshops, and practicing time management techniques. The report also includes a Curriculum Vitae (CV) tailored for the marketing assistant position, highlighting relevant skills and experience. The goal is to improve the candidate's suitability for the role and enhance their career prospects, as Desklib provides resources for students to improve their skills.

CW2- Career Action Plan and
Self Reflection
1
Self Reflection
1
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Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Personal Analysis.........................................................................................................................3
Career Action Plan.......................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Appendix..........................................................................................................................................9
CV................................................................................................................................................9
LinkedIn.....................................................................................................................................11
2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Personal Analysis.........................................................................................................................3
Career Action Plan.......................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Appendix..........................................................................................................................................9
CV................................................................................................................................................9
LinkedIn.....................................................................................................................................11
2

INTRODUCTION
The aim of the report is to make future planning and decision for making career planning in
Unilever as marketing assistant. Key skills and knowledge which are identified for the job role
are having time management skill, having excellent punctuality and attendance, having good
practical skills and strong planning, manual handling and practical skills (Hirsch and et.al.,
2018).
The report will analyze personal analysis which will help in making framework through
which strengths and weaknesses. Along with this, Career Action Plan will be framed which will
help in evaluating weaknesses and strategies through which they can be improved at large scale
for future and career to be developed. Furthermore, Curriculum Vitae (CV) will be prepared for
job role of marketing assistant.
MAIN BODY
Personal Analysis
It is very important for me to analyze and evaluate my skills and knowledge through the
personal analysis which is being framed. This will help me in knowing my strengths and
weaknesses which I possess. With the help of personal analysis, I will be able to develop career
action plan which will help me in gaining skills which are important in maintaining the basis
through which all the essential requirements are to be considered at large scale. There are
currently several skills which I posses. For doing the job of marketing assistant in Unilever there
are various skills and knowledge which I need to posses so as to make my job role more effective
and efficient. There are various other methods which will help me in improving my job role by
making it more effective and significant. Furthermore, I will also be able to analyze what kind of
skills and knowledge will be required by me so that I perfectly deliver my job role by being
marketing assistant.
Along with this, the major thing which I need to learn is that how effective and in efficient
manner the skills and knowledge will be possessed by me in the future while delivering the job
role of being marketing assistant. This will help me grow in my career and will develop the skills
and knowledge of how basic and in effective forms my skills and knowledge are being utilized at
large scale (Dominici, 2017). Hence, I found that currently I own management and
organizational skills which are the key strengths for me personally and will help me in framing
3
The aim of the report is to make future planning and decision for making career planning in
Unilever as marketing assistant. Key skills and knowledge which are identified for the job role
are having time management skill, having excellent punctuality and attendance, having good
practical skills and strong planning, manual handling and practical skills (Hirsch and et.al.,
2018).
The report will analyze personal analysis which will help in making framework through
which strengths and weaknesses. Along with this, Career Action Plan will be framed which will
help in evaluating weaknesses and strategies through which they can be improved at large scale
for future and career to be developed. Furthermore, Curriculum Vitae (CV) will be prepared for
job role of marketing assistant.
MAIN BODY
Personal Analysis
It is very important for me to analyze and evaluate my skills and knowledge through the
personal analysis which is being framed. This will help me in knowing my strengths and
weaknesses which I possess. With the help of personal analysis, I will be able to develop career
action plan which will help me in gaining skills which are important in maintaining the basis
through which all the essential requirements are to be considered at large scale. There are
currently several skills which I posses. For doing the job of marketing assistant in Unilever there
are various skills and knowledge which I need to posses so as to make my job role more effective
and efficient. There are various other methods which will help me in improving my job role by
making it more effective and significant. Furthermore, I will also be able to analyze what kind of
skills and knowledge will be required by me so that I perfectly deliver my job role by being
marketing assistant.
Along with this, the major thing which I need to learn is that how effective and in efficient
manner the skills and knowledge will be possessed by me in the future while delivering the job
role of being marketing assistant. This will help me grow in my career and will develop the skills
and knowledge of how basic and in effective forms my skills and knowledge are being utilized at
large scale (Dominici, 2017). Hence, I found that currently I own management and
organizational skills which are the key strengths for me personally and will help me in framing
3
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my career. Along with this, the marketing tools which will be utilized in job profile of being
marketing assistant is also known. Along with this, the marketing skills for product are also
being owned which helps me in framing my being marketing assistant career at large scale
(Doan, 2018). For making my job role of being a marketing assistant effective, I carried my own
self evaluation process which will help me in knowing the scale through which all possible
aspects will determine the basis through which being marketing assistant at Unilever will keep
my job profile updated.
One of the key skills and strengths which I posses is that I incur great communication skills
which helps me in communicating and interacting with the people in effective and efficient
manner. This helps me interacting and communicating with the other people as the job profile is
of being marketing assistant and this helps me taking concern of how things are analyzed and
evaluated for knowing purpose and basis through which all me when becoming marketing
assistant will have to deliver (Phadermrod and et.al., 2019).This skill of communication will help
my job role work in an easy and effective manner which will help me contribute to myself more
effectively and in manner which will incur the best of what I possess. I also inhibit the quality of
learning new things which helps me in knowing more about myself and through these major
changes which are to be incurred are also possessed. Further interacting with clients and
customers by being marketing assistant will help me in making my career and personality
improve and enhance towards the changes which will take place (Herman, 2017).
Apart from this, there are various weaknesses which are to be improved for being marketing
assistant. The major part of my weakness is that I lack punctuality as this should be the main
skill which I should possess. I also lack practical skills in which I find difficulty in analyzing the
major skills and knowledge about the market and its trends which are to be analyzed and
evaluated. I also have poor time management skills and this creates problem for me for which I
am unable to create value for work I need to focus upon as this is major aspect throughout.
Therefore, with the help of personal analysis, I am able to analyze and evaluate my strengths and
weaknesses which I posses and this helps me in knowing what are the changes which are to be
done in effective and efficient manner possible to attain the job role of being marketing assistant
at Unilever.
4
marketing assistant is also known. Along with this, the marketing skills for product are also
being owned which helps me in framing my being marketing assistant career at large scale
(Doan, 2018). For making my job role of being a marketing assistant effective, I carried my own
self evaluation process which will help me in knowing the scale through which all possible
aspects will determine the basis through which being marketing assistant at Unilever will keep
my job profile updated.
One of the key skills and strengths which I posses is that I incur great communication skills
which helps me in communicating and interacting with the people in effective and efficient
manner. This helps me interacting and communicating with the other people as the job profile is
of being marketing assistant and this helps me taking concern of how things are analyzed and
evaluated for knowing purpose and basis through which all me when becoming marketing
assistant will have to deliver (Phadermrod and et.al., 2019).This skill of communication will help
my job role work in an easy and effective manner which will help me contribute to myself more
effectively and in manner which will incur the best of what I possess. I also inhibit the quality of
learning new things which helps me in knowing more about myself and through these major
changes which are to be incurred are also possessed. Further interacting with clients and
customers by being marketing assistant will help me in making my career and personality
improve and enhance towards the changes which will take place (Herman, 2017).
Apart from this, there are various weaknesses which are to be improved for being marketing
assistant. The major part of my weakness is that I lack punctuality as this should be the main
skill which I should possess. I also lack practical skills in which I find difficulty in analyzing the
major skills and knowledge about the market and its trends which are to be analyzed and
evaluated. I also have poor time management skills and this creates problem for me for which I
am unable to create value for work I need to focus upon as this is major aspect throughout.
Therefore, with the help of personal analysis, I am able to analyze and evaluate my strengths and
weaknesses which I posses and this helps me in knowing what are the changes which are to be
done in effective and efficient manner possible to attain the job role of being marketing assistant
at Unilever.
4
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Career Action Plan
In order to overcome my weakness and cover my loopholes, I need to develop certain
knowledge and skills which are to be required by me for development and growth in my career
and this will help me in initiating changes towards my weaknesses and convert them into
strengths at large scale. Therefore, action plan is being framed for knowing scale through which
target can be achieved by initiating the strategy to overcome weaknesses. The action plan is
described as follows –
Target Resource/
Strategy
Long/Short
Action
Personal
Development
Time
Improve
Punctuality and
Attendance
Skills
Read books,
articles and case
studies on being
punctual (Gould,
2017).
Different
punctuality styles
will be known by
gaining
knowledge about
them and for
practice will
work on short
term goals.
This skill will
help me in my
personal
development as
through this skill,
I will be able to
motivate and
people by being
punctual.
2 months
Lack of Practical
Skills and Strong
Planning
Read magazines,
articles on how
to improve the
practical skills.
Various tasks
and activities
will be done and
performed which
will incur strong
planning
development
skills (Flynn,
2019).
This activity will
help me progress
in my current
field and I will
be able to apply
for higher
position jobs in
this field through
the practical
skills.
5 weeks
Improving
practical and
Will read books
and watch
Daily activities
will be done by
Through this
activity, I will be
10 weeks
5
In order to overcome my weakness and cover my loopholes, I need to develop certain
knowledge and skills which are to be required by me for development and growth in my career
and this will help me in initiating changes towards my weaknesses and convert them into
strengths at large scale. Therefore, action plan is being framed for knowing scale through which
target can be achieved by initiating the strategy to overcome weaknesses. The action plan is
described as follows –
Target Resource/
Strategy
Long/Short
Action
Personal
Development
Time
Improve
Punctuality and
Attendance
Skills
Read books,
articles and case
studies on being
punctual (Gould,
2017).
Different
punctuality styles
will be known by
gaining
knowledge about
them and for
practice will
work on short
term goals.
This skill will
help me in my
personal
development as
through this skill,
I will be able to
motivate and
people by being
punctual.
2 months
Lack of Practical
Skills and Strong
Planning
Read magazines,
articles on how
to improve the
practical skills.
Various tasks
and activities
will be done and
performed which
will incur strong
planning
development
skills (Flynn,
2019).
This activity will
help me progress
in my current
field and I will
be able to apply
for higher
position jobs in
this field through
the practical
skills.
5 weeks
Improving
practical and
Will read books
and watch
Daily activities
will be done by
Through this
activity, I will be
10 weeks
5

manual handling
skills
various videos on
how to manually
handle the work.
me which will
help me engage
in them and
develop new
practical and
manual handling
skills.
able to attain
goals and
develop this skill
for future
purpose in
developing my
career (Jackson,
2018).
Time
Management
Skills
Will do multiple
tasks at one time
and through
internet will
search the ways
through which
time
management
skill can be
improved
(Cardoso, 2017).
I will improve
my time
management
through multi –
tasking skills by
performing 3 – 4
tasks at same
time.
As this is also
included in the
career, through
this I will be able
to manage and
handle the things
at the same time.
1 month
Thus, with the help of this action plan framed I will be able to evaluate the major changes
which are to be taken place and the improvement in my career which will help me in taking and
framing the major changes towards how to improve my marketing assistant position in Unilever.
This action plan proved to be helpful while making strategy and initiating changes in effective
manner. With the help of this career action plan which is being framed, the main aim of the
marketing research is that it helps in making and framing the basis through which all the skills
are developed and this helps in making the job role of being a marketing assistant perfect with
the analysis through which all the aspects are being seen and driven for analyzing and
acknowledging the strategies which are being framed for the improvement of how the tasks are
being taken into consideration at large scale.
6
skills
various videos on
how to manually
handle the work.
me which will
help me engage
in them and
develop new
practical and
manual handling
skills.
able to attain
goals and
develop this skill
for future
purpose in
developing my
career (Jackson,
2018).
Time
Management
Skills
Will do multiple
tasks at one time
and through
internet will
search the ways
through which
time
management
skill can be
improved
(Cardoso, 2017).
I will improve
my time
management
through multi –
tasking skills by
performing 3 – 4
tasks at same
time.
As this is also
included in the
career, through
this I will be able
to manage and
handle the things
at the same time.
1 month
Thus, with the help of this action plan framed I will be able to evaluate the major changes
which are to be taken place and the improvement in my career which will help me in taking and
framing the major changes towards how to improve my marketing assistant position in Unilever.
This action plan proved to be helpful while making strategy and initiating changes in effective
manner. With the help of this career action plan which is being framed, the main aim of the
marketing research is that it helps in making and framing the basis through which all the skills
are developed and this helps in making the job role of being a marketing assistant perfect with
the analysis through which all the aspects are being seen and driven for analyzing and
acknowledging the strategies which are being framed for the improvement of how the tasks are
being taken into consideration at large scale.
6
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CONCLUSION
Thus, it is concluded from the above report that personal analysis helped in making
framework through which strengths and weaknesses were known. Along with this, Career Action
Plan was framed which helped in evaluating weaknesses and strategies through which they can
be improved at large scale for future and career to be developed. Furthermore, Curriculum Vitae
(CV) was prepared for job role of marketing assistant which included all basic information which
was required at large scale. Thus, through all above information essential requirements for job
role were fulfilled with major changes to be taken place effectively and efficiently.
7
Thus, it is concluded from the above report that personal analysis helped in making
framework through which strengths and weaknesses were known. Along with this, Career Action
Plan was framed which helped in evaluating weaknesses and strategies through which they can
be improved at large scale for future and career to be developed. Furthermore, Curriculum Vitae
(CV) was prepared for job role of marketing assistant which included all basic information which
was required at large scale. Thus, through all above information essential requirements for job
role were fulfilled with major changes to be taken place effectively and efficiently.
7
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REFERENCES
Books and journals
Hirsch, J. and et.al., 2018. A cross-brain neural mechanism for human-to-human verbal
communication. Social cognitive and affective neuroscience.13(9).pp.907-920.
Doan, A., 2018, June. Human-in-the-loop data analysis: a personal perspective. In Proceedings
of the Workshop on Human-In-the-Loop Data Analytics (pp. 1-6).
Dominici, G., 2017. Systems thinking research in the twenty-first century: a SWOT
analysis. International Journal of Systems and Society (IJSS).4(1).pp.10-18.
Phadermrod, B. and et.al., 2019. Importance-performance analysis based SWOT
analysis. International Journal of Information Management.44.pp.194-203.
Herman, M., 2017. Creating a Personal SWOT Analysis. MRH Enterprises LLC. Fecha de
consulta, 20.
Gould, J., 2017. Career development: A plan for action. Nature, 548(7668), pp.489-490.
Flynn, C., 2019. Career Development Strategy.
Jackson, K., 2018. Resilience at work: Practical tools for career success. Routledge.
Cardoso, I., 2017. Turning Point Career Exploration.
8
Books and journals
Hirsch, J. and et.al., 2018. A cross-brain neural mechanism for human-to-human verbal
communication. Social cognitive and affective neuroscience.13(9).pp.907-920.
Doan, A., 2018, June. Human-in-the-loop data analysis: a personal perspective. In Proceedings
of the Workshop on Human-In-the-Loop Data Analytics (pp. 1-6).
Dominici, G., 2017. Systems thinking research in the twenty-first century: a SWOT
analysis. International Journal of Systems and Society (IJSS).4(1).pp.10-18.
Phadermrod, B. and et.al., 2019. Importance-performance analysis based SWOT
analysis. International Journal of Information Management.44.pp.194-203.
Herman, M., 2017. Creating a Personal SWOT Analysis. MRH Enterprises LLC. Fecha de
consulta, 20.
Gould, J., 2017. Career development: A plan for action. Nature, 548(7668), pp.489-490.
Flynn, C., 2019. Career Development Strategy.
Jackson, K., 2018. Resilience at work: Practical tools for career success. Routledge.
Cardoso, I., 2017. Turning Point Career Exploration.
8

Appendix
CV
LASZLO SZIGETHI
Maidstone, Kent
12345678
ABNCD_XYZ@yahoo.com
PROFILE
An organised and capable individual who having gained excellent skills working in a range of
different sectors including hospitality and driving, is seeking a new opportunity to continue
career development. Excellent time management and experience of working to targets and
deadlines. Confident working in pressurised environments and able to work well with people
from all backgrounds.
SKILLS AND ABILITIES
Strong work ethic with a self-motivated and positive can-do attitude
Excellent punctuality and attendance
Organised with strong planning and time management skills
Experienced in completing tasks within set deadlines
Good practical and manual handling skills
Full clean driving licence with own vehicle
WORK HISTORY
2021 – Present day Driver/food delivery
2020 – 2021 Self Employment Sofa dealer
2018 – 2019 Amazon Driver/delivery
2017 Seeking Employment
2014 – 2016 The Village Restaurant, Medway Kitchen Porter/Chef
Achievements:
Successfully gained promotion from Kitchen Porter, through to Assistant Chef and then Chef
Duties included preparing all fresh foods and meals, while maintaining extremely high standards
of cleanliness at all times. Helped to unload deliveries and sign these off. Interacted well with
customers and provided high levels of professional service at all times. Duties included cleaning
9
CV
LASZLO SZIGETHI
Maidstone, Kent
12345678
ABNCD_XYZ@yahoo.com
PROFILE
An organised and capable individual who having gained excellent skills working in a range of
different sectors including hospitality and driving, is seeking a new opportunity to continue
career development. Excellent time management and experience of working to targets and
deadlines. Confident working in pressurised environments and able to work well with people
from all backgrounds.
SKILLS AND ABILITIES
Strong work ethic with a self-motivated and positive can-do attitude
Excellent punctuality and attendance
Organised with strong planning and time management skills
Experienced in completing tasks within set deadlines
Good practical and manual handling skills
Full clean driving licence with own vehicle
WORK HISTORY
2021 – Present day Driver/food delivery
2020 – 2021 Self Employment Sofa dealer
2018 – 2019 Amazon Driver/delivery
2017 Seeking Employment
2014 – 2016 The Village Restaurant, Medway Kitchen Porter/Chef
Achievements:
Successfully gained promotion from Kitchen Porter, through to Assistant Chef and then Chef
Duties included preparing all fresh foods and meals, while maintaining extremely high standards
of cleanliness at all times. Helped to unload deliveries and sign these off. Interacted well with
customers and provided high levels of professional service at all times. Duties included cleaning
9
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duties within the kitchen. Responsible for maintaining all the grill orders, preparing all these
meals and cooking to order.
2013 McDonalds, Week Street, Maidstone Crew Member
Duties included preparing burgers and other fast food items from the menu. Maintained
extremely high standards of cleanliness at all times – wiped down the kitchen and followed all
health and safety rules accurately at all times.
2013 Paddocks Hotel, Cambridge Kitchen Porter
Responsibilities included working as part of a team to keep the large kitchen areas clean and safe
at all times. Wiping down all kitchen units, followed all health and safety rules and regulations.
2012 Micklefield Farm, Leeds Farm Worker
Working as part of a large team to pick different fresh produce which was then packed and
delivered to various shops and stores around the country. Worked to strict targets and deadlines.
2005 – 2012 Self Employed Taxi Driver
Duties included taking customers safely to their destinations. Providing high levels of customer
service in a polite, professional and helpful manner. Filling out paperwork, preparing receipts
and dealing with the self-employed tax receipts.
Prior to this I also worked in the Army for a number of years, as a serving officer and also gained
extensive skills and experience working on the rail tracks within the Army role.
EDUCATION AND TRAINING
Trained in Food Hygiene
Knowledge and experience of working to strict health and safety rules and regulations
Completed secondary school to good national standards
OTHER INFORMATION
Full clean driving licence with own vehicle
10
meals and cooking to order.
2013 McDonalds, Week Street, Maidstone Crew Member
Duties included preparing burgers and other fast food items from the menu. Maintained
extremely high standards of cleanliness at all times – wiped down the kitchen and followed all
health and safety rules accurately at all times.
2013 Paddocks Hotel, Cambridge Kitchen Porter
Responsibilities included working as part of a team to keep the large kitchen areas clean and safe
at all times. Wiping down all kitchen units, followed all health and safety rules and regulations.
2012 Micklefield Farm, Leeds Farm Worker
Working as part of a large team to pick different fresh produce which was then packed and
delivered to various shops and stores around the country. Worked to strict targets and deadlines.
2005 – 2012 Self Employed Taxi Driver
Duties included taking customers safely to their destinations. Providing high levels of customer
service in a polite, professional and helpful manner. Filling out paperwork, preparing receipts
and dealing with the self-employed tax receipts.
Prior to this I also worked in the Army for a number of years, as a serving officer and also gained
extensive skills and experience working on the rail tracks within the Army role.
EDUCATION AND TRAINING
Trained in Food Hygiene
Knowledge and experience of working to strict health and safety rules and regulations
Completed secondary school to good national standards
OTHER INFORMATION
Full clean driving licence with own vehicle
10
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LinkedIn
11
11

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