Analysis of Business Communication in Unilever and its Impact

This report provides an analysis of effective communication within the context of Unilever, a global consumer goods company. It employs the "Know, Feel, Do" model to examine how effective communication skills can enhance business objectives. The 'Know' section emphasizes the importance of clarity, language, listening, questioning, and problem-solving strategies. The 'Feel' section highlights the positive impact of effective communication on employee management, relationship building with employees, suppliers, clients, and fostering innovation. The 'Do' section explores various communication methods, including formal, informal, verbal, and non-verbal communication. The report concludes by summarizing the significance of these communication strategies for Unilever's success and provides references to supporting literature.

business communications

Table of Content
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Know, feel, do model analysis ..............................................................................................3
1. Know .................................................................................................................................3
2. Feel.....................................................................................................................................4
3. Do.......................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Business communication is the process to sharing useful information between within and
outside of an organization. Effective communication is how employees and management of
company interact to reach set goals of company. Flow of effective communication in the
business help business to achieve high growth and reduce the error in tasks.
This report will explain importance of effective communication in Unilever. This report
will apply communication skills within their business setting and it will conclude role of
effective communication within company. In the end of this report will analyse impact of
communication methods in the context of business and management.
TASK
Know, feel, do model analysis
1. Know
There are some effective communication skills which I want Superiors and employees of
the Unilever to know about those skills which can enable them to achieve business objectives .
(Abayadeera, Mihret and Hewa Dulige., 2018). I have analyse that effective communication
skills can led their business towards success. It is necessary for both superiors and employees of
Unilever company to have those communication skills so company can achieve goals and
objective of their business. I want that every staff should know about these skills, and they
implement those skills in themselves. Clarity in information -Information given by the
superiors of the company in context of their task should be clear so employees can understand
the information properly (The Importance of Communication for Organisational
Effectiveness.2016). If message provided by the superiors will clear than employees will do their
task effectively. Information should be simple so employees can understand instruction.
Language -Language plays important role in the communication because it can become barrier
for the employees who speak different languages or its hard for them to catch complicated
words. (Chung and et.al., 2019). Superiors of the company Unilever company should use local
language which can be understandable for the all employees who are working in This company,
It will also help them to create trust among the employees. Listening -Employees should pay
attention and listen carefully when superiors of the Unilever company providing any
information to them, so they can can understand what their leaders want to say and what are their

roles and responsibilities in the company's workplace. If employees does not listen information
careful and its affect on companies growth and their profitability.
Ask Questions- Superiors of the Unilever company should encourage employees to ask
them question about the task and activities. Asking question is also a part of effective
communication. Employees will get better information if they will ask a question, but they
should ask a right questions. Asking a right question takes some effort but this can have an
immense reward. This will help employees to find information they want from the companies
superiors. Asking a intelligent question increase the flow of communication within companies
workplace and show the competency of the employees. Problem solving strategies- Every
superior and employees should know or learn some quick problem solving strategies. Problem
solving is an indispensable part of the successful business (Kwok and Yu., 2016). They should
find the problems occurring in the workplace and take suggestion from each other, so they can
solve problem and increase flow of communication within organization. Conflicts between the
employees can be solved by communicating and listing to both party and it will help to settle
conflicts without any problem.
2. Feel
In my opinion effective communication can affect positively on Unilever company, I
want my team and staff to feel that why communication is important and what are role of
effective communication in business. According to my point of view communication help them
to achieve their business goals and also helps to create good environment at companies
workplace. Manage the relation between employees and superiors and other stakeholders as
well. I have identified some areas where Effective communication plays important role in
Unilever company. Improve employees management- By using the effective communication
skills mangers can improve the task skills of the employees. It will enable them to provide better
instruction to the workers for their task, objectives and their general performance expectations. i
have analyse that effective communication will also minimize the risk of mistakes in the task by
the companies employees. An effective communicator will seek to provide feedback to their
employees, so they will not repeat the same mistakes in the task and it will improve their
working quality in the task. Employees will listen to the mangers of the company and it will
become easier for them to manger their activities in the workplace. Build strong employees
relationship-It is important for the Unilever company to have good relationship between

managers and employees. Effective communication helps to create good relationship between
mangers and employees so mangers of the company should communicate with their employees
and ask them their problem. It will motivate employees, and they can share problem with their
managers. It can also help managers to get suggestion from employees who are working in
company from long time. They have knowledge what changes should be done within
organization, this much trust can only possible through the effective communication.
Build strong relationship with suppliers and clients- According to my point of view, One of
the key aspect of the business growth is developing a strong relationship with clients and
supplier (Miotto, Polo López and Rom Rodríguez., 2019). This can be build by effective
communication. It is important for employees of the Unilever company to keep in touch with
customer base and create good experience for the customers which will affect on the companies
sales, and they will able to gain customer loyalty. One of the best example of communication is
customers care communication where they can take help of their customers care executive, and
they help them to solve their query's. Effective communication in the companies superiors can
also build good relationship with their business clients. It will enable them to feel more
personalty connected with the Unilever company. This will keep them happy with the Unilever
company and there are more possibility to deal with this company. Encourage innovation-
Another major benefit of the effective communication in the company's workplace is that it
inspires enhanced levels of innovation and creativity within the Unilever company. In many
businesses, innovation is one of the main ingredients required for success in their business. It is
important for the managers to let their employees put their opinions and ideas through
communication so company can bring innovate workplace and make better environment in
Unilever company.
3. Do
I have analysed that There are few methods of communication which can help Unilever
company to mange their business and employees to achieve success. I want Unilever company to
adopt new methods of communication to create flow of effective communication in the
workplace. (Setiawan And et.al., 2018). Manager of the Unilever company can use some
methods such as Informal, formal communication, verbal and Horizontal communication. These
are effective methods of communication in the business which helps to increase flow of
communication t Unilever company he organization.

Formal communication-Formal communication is the exchange of companies official
information which flows along the different departments and level of the company's hierarchy
and confirms to the prescribed polices , standards, rules and regulation of the Unilever company.
This information flow from the all levels of the company and it has deliberately controlled. This
helps to employees to understand rules and polices of the company, so they can get their right
and understand polices of the company.
Informal communication- Informal communication does not have any control over the
company. Two employees or a group of workers can use informal communication (Sun., 2016).
It can be about rules and polices of the Unilever company, external affairs, gossips etc. Formal
communication helps to improve social relationship in the workplace. Unilever can run this
method of communication in their workplace which will help to satisfy needs of the employees
and it will create flow of communication in the company.
Verbal communication- verbal communication is the use of sound to exchange the worlds and
express their feelings to the employees. This kind of communication is commonly used I every
organization. This helps superiors of the Unilever to provide there information to the employees,
so they can understand the informations and give their best in the task activities. Managers of the
Unilever company should use this method in the workplace to provide information to the
employees and it will help them to achieve goals and objectives of the company.
Non verbal -Non verbal communication methods are used by the people to express their feelings
or sending messages. This can help them to send any message without disturbing any other
employees. This can also done through the physical expression. Managers can give directions to
the employees through the hands movement and it is easy for them to understand what they
want to say and what they want from them. Managers of the Unilever company should use this
method to follow effective communication in the company's workplace.
CONCLUSION
As per the report has been explained importance of effective communication in Unilever.
This report has been applied communication skills within their business setting such as listening ,
language , asking questions etc. This report has been concluded role of effective communication
within company and how it helps company to achieve their goals and objective. In the end of
this report has been analysed impact of communication methods in the context of business and

management. It has been concluded some methods of the communication to manage business
and management of the Unilever through Formal communication, Informal communication,
Verbal communication, non verbal communication etc.

REFERENCES
Books and journal
Abayadeera, N., Mihret, D. G. and Hewa Dulige, J., 2018. Teaching effectiveness of non-native
English-speaking teachers in business disciplines: intercultural communication
apprehension and ethnocentrism. Accounting Education.27(2). pp.183-207.
Chung, S. and et.al., 2019. Financial returns to firms’ communication actions on firm-initiated
social media: evidence from Facebook business pages. Forthcoming at Information
Systems Research.
Kwok, L. and Yu, B., 2016. Taxonomy of Facebook messages in business-to-consumer
communications: What really works?. Tourism and Hospitality Research.16(4). pp.311-
328.
Miotto, G., Polo López, M. and Rom Rodríguez, J., 2019. Gender equality and UN sustainable
development goals: Priorities and correlations in the top business schools’ communication
and legitimation strategies. Sustainability.11(2). p.302.
Setiawan, M. I. And et.al., 2018, April. E-Business, The impact of the Regional Government
Development (APBD) on Information and Communication Development in Indonesia. In
Journal of Physics: Conference Series (Vol. 1007, No. 1, p. 012045). IOP Publishing.
Sun, L., 2016, May. Training of Foreign Trade-Oriented Business English Major. In 2016
International Conference on Education, Management and Computer Science. Atlantis
Press.
Online
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