Unilever: Business Overview, Challenges, and Achievements Report

This report provides a comprehensive analysis of Unilever, a multinational consumer goods company. It begins with a company background, including its founding, headquarters, and global presence. The report then delves into Unilever's history, tracing its formation from the merger of Margarine Unie and Lever Brothers, and its subsequent expansion. It outlines the company's aims, focusing on meeting customer needs, expanding its business, and delivering high-quality products. The internal structure of Unilever is discussed, emphasizing how it supports the company's goals. The report highlights key achievements, such as the 'Surf excel' campaign. Finally, it addresses the challenges Unilever faces, particularly the economic factors influencing consumer behavior and product demand, and references relevant academic sources.

Business assessment

Table of contents
 Company background
 Company history
 Aims
 Internal structure
 Achievements
 Challenges
 References

Company background
 Unilever is a public limited company
founded in September 1929 by Lever
Brothers branch : William Lever, James
Darcy Lever.
 The headquarter of Unilever is in
London, England and its serves its
products all over the world.
 It is one of the well known company in
the world and generate good revenue.

Company history
 Unilever was formed bys merging operations of Dutch Margarine Unie and a British
soap maker Lever Brothers.
 They come together to merge the business in September 1929 and form a new
company.
 In 1930 business grew and they launch new venture in Africa and Latin America.
 During this time period, Unilever acquired another company i.e., United Africa
Company.
 In 2001, Unilever was divide into two parts, one was for foods and other was for home
and personal care.

Aims
 The aim of the Unilever company is to meet the needs of customers and
provide them good quality products.
 Objectives of the company is to :
 To increase profit by delivering good products to customers/
 To expand its business in other countries.
 To satisfy more people by fulfilling their needs.
 “The mission of the company is to add vitality to life.”

Internal structure
 The internal structure of the
company is helpful in defining
goals and objectives of the
company and role also defined.
 Organizational structure refers to
how activities like, task allocation,
coordination and supervision is to
be done so that goals and
objectives of the company are
achieved.
 Suppose, company is having
divisions like, personal care
products and another division for
home care products.

Achievement
 HUL'S purpose driven brand surf excel
win a gold at the “ WARC” Prize for
Asian strategy 2017 for the Ramadan
campaign 'Madad Ek Ibadat'.
 Unilever is one of the famous
organization in all over the world and
its products are used by almost all the
people.
 Managers of the company that good
quality products should be delivered to
customers to gain competitive
advantage and to get high customer
satisfaction.

Challenges
 There are many challenges that will be faced by the company are, economic factor
that affect organization as the consumers want to purchase goods that are available at
reasonable prices.
 Consumers directly affect the products which is supplied by Unilever.
 If the products that are supply by Unilever company are not in demand then it is loss
for the organization.
 So, company should supply products according to the need and preference of
consumers.

REFERENCES
 Chernobay, L., Yasinska, T. and Malibroda, S., 2020. APPLIED ASPECT OF
CORPORATE SOCIAL RESPONSIBILITY IMPACT ON COMPANY
COMPETITIVENESS (UNILEVER EXAMPLE). Entrepreneurship. 8(1). pp.32-44.
 Pant, A. and Ramachandran, J., 2017. Navigating identity duality in multinational
subsidiaries: A paradox lens on identity claims at Hindustan Unilever 1959–
2015. Journal of International Business Studies. 48(6). pp.664-692.
 Sinulingga, R. A., 2019. Risk Management System in PT. Unilever Indonesia,
Tbk. TIJAB (The International Journal of Applied Business). 3(1). pp.38-58.