This report provides a comprehensive analysis of Unilever's business strategies, focusing on its competitive position in the market and challenges in international trade. It begins with an introduction outlining the report's objectives and scope, followed by an assessment of Unilever's competitive landscape using Porter's Five Forces to identify strengths and weaknesses. The report also explores strategies for gaining a competitive advantage, such as product innovation and market analysis. Furthermore, it addresses the challenges Unilever faces when trading across borders, including marketing and logistical issues. The report applies theoretical tools like PESTLE analysis to understand external factors affecting the company. The conclusion summarizes key findings and recommendations for Unilever's future business development.
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