University of Suffolk BA Business Studies: CSR Presentation

This presentation analyzes Corporate Social Responsibility (CSR) with a specific focus on Unilever's practices. It begins with an introduction to CSR, defining its voluntary nature and impact on market goodwill, customer engagement, and environmental/social welfare. The presentation highlights the importance of CSR for businesses, including increased market competitiveness, improved public image, cost efficiency, and enhanced brand equity. It delves into Unilever's CSR strategies, emphasizing its role in penetrating markets, achieving competitive advantages, and fostering innovation. The presentation also discusses the challenges of implementing CSR, such as lack of vision, community participation, transparency issues, communication failures, and ineffective government support. The conclusion emphasizes the essentiality of CSR for business success, highlighting the need for society-centric activities and effective strategies to overcome challenges. The presentation includes references to relevant academic sources.

PERSONAL &
PROFESSTIONAL
DEVELOPMENT

TABLE OF CONTENT
 INTRODUCTION
 IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY
 CHALLENGES OF CORPORATE SOCIAL RESPONSIBILITY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Corporate social responsibility are activities which are
voluntarily conducted by business organisation to increase
goodwill in market and increase the efficiency of customer
engagement.
 Corporate social responsibility is done on environmental
awareness, philanthropy, employees welfare, social welfare to
increase efficiency of society and become loyal to company
effectively.
 This presentation has a description of Unilever which is
dealing in consumer products all over the world.

IMPORTANCE OF CORPORATE SOCIAL
RESPONSIBILITY
 Business are adopting Corporate social responsibility due to increase in
the competition in the market and also providing awareness to people
about right and wrong for educating them for better decision-making.
 Corporate social responsibility is not a compulsion and any regulations
but it is done voluntary by the organization to gain better market share
and compete in the market effectively.
 Businesses need to adopt CSR as it helps them in many ways to increase
their productivity and increase in size.

CONTINUE…
 CSR helps Unilever to increase its public image and make them more effective in selling their products to its
customers.
 Unilever is more cost-efficient due to CSR as it helps to reduce to marketing cost and promotional cost as
company gains better reputation and increase customer base size effectively.
 CSR also help Business to achieve objectives and increase probability and expand in new market effectively.
Sue to increase in brand value and brand equity Unilever is also eligible to receive premiums on their product
and services effectively.
 Unilever has improved their strategy to penetrate in the market as it helps to develop better values in society.
This helps company to achieve competitive advantage and increase the survivability in the market effectively.
 CSR also increases the opportunity of the company to grow and make effective innovation according to need
and wants of customers and maintain the efficient to provide better satisfaction to its customers and make
them loyal to the company effectively.

CONTINUE…
 CSR increase organizational culture of Unilever which helps to develop effective
values for the company's vision in employee. This helps to increase the retention
power of company and make them more effective in achieving the objectives of the
company.
 Corporate social responsibility also increased the transparency in of operation of the
business and maintain the quality of decision-making. Unilever is more effective.
 This also helps Unilever to promote workforce diversity and increase the efficiency
of the employees to achieve its objectives and expand their business in the whole
world.
 CSR also helps to reduce liability by improving the quality of products and services
which helps to gain better profitability and increase revenue generations to support
other activities of company effectively.

Challenges of Corporate Social Responsibility
 It is known that it is very essential for the for businesses to adopt CSR in the organization
as it has many benefits and profit effective opportunities to grow and expand business in
the market.
 However, there are many challenges which impact the success of CSR in the organization
and also negatively decrease the image of company.
 Unilever need to understand all the challenges which can impact the quality of activities
and focus on formulating effective strategies to resolve all the issues.
Lack of Vision
 Vision of the company play a very important role in integrating the community and
increasing the value of society effectively. With the lack of strong vision the activities has
no value and it its worthless for the company to perform.

CONTINUE…
Lack of Community participation
 CSR is also ineffective if the local community is against the objective of the social activities they are
not part of it. Which decreases the efficiency of corporate social responsibility of business and impact
the image which decline the overall efficiency of business to earn more profit margins.
 Lack of participation of society is also an evidence that people have no trust on the company.
Issues in transparency
 Transparency is very essential to make successful CSR activities in the society and for the company
need tom -provide all the information to community about all financial reports and how many funds
are utilized in the CSR activities to gain the trust of community and make the customers of the
company effectively.

CONTINUE…
Communication factor
 Communication is also a challenge which impact the activities of corporate social responsibility
for business as lack of proper information to society can lead to misunderstanding and also
creates agitation in the society against company's products and services adversely.
 Lack of knowledge is another factors which impact CSR activities of Unilever as community
need to have proper awareness of all the activities and the benefits which are done with it.
 For example, Toyota adopted social responsibility and adopted electric cars as their products to
safeguard global worming. Toyota also provided better information to the public so that it
increases their trust on company.
Ineffective Government
 Government has also impacted in the success of CSR as they are responsible in many cases to
develop to perform activities in the society but due to lack of proper skills and knowledge in
government the activities were inefficiency which reduced the trust on company. .

CONTINUE…
Unsupportive workforce
 Due to ineffective participation of the employees also impacts effective CSR in
the society and disturb the value of business organization in the market
negatively.
 Unilever also analyses this factor which is a major challenge as this helps
company to determine that employees are not skilled effectively and also reduce
the efficiency of business.
 This helps business to gain knowledge that cultural values of company is not
effective and need to be changed and upgraded to make employees more effective
and understanding.

CONCLUSION
 This presentation concludes that corporate social responsibility is very essential in any
business to gain effective market share and increase sales.
 The activities which are practices by company need to be more society centric to
develop their knowledge.
 There are also many challenges which potentially impact the success of social
responsibility activities of businesses and also had to be analyzed to make effective
strategies to achieve them effectively.

REFERENCES
 Jaeger, A., 2018. Achieving business excellence through self-assessment for personal and
professional excellence. Total Quality Management & Business Excellence. 29(13-14).
pp.1612-1632.
 Perry, M., 2017. Personal Professional Development Plans. Canadian Journal of
Medical Laboratory Science. 79(1). p.8.
 Rockman, I.F., 2019. Promoting professional development: A local approach. College &
research libraries news. 50(10). pp.902-904.
 Ruddy, M.P., Thomas-Hemak, L. and Meade, L., 2016. Practice transformation:
Professional development is personal. Academic Medicine. 91(5). pp.624-627.
 Verweij, H and et.al., 2018. Does mindfulness training enhance the professional
development of residents? A qualitative study. Academic Medicine. 93(9). pp.1335-1340.