University of Suffolk BA Business Studies: CSR Presentation
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Presentation
AI Summary
This presentation analyzes Corporate Social Responsibility (CSR) with a specific focus on Unilever's practices. It begins with an introduction to CSR, defining its voluntary nature and impact on market goodwill, customer engagement, and environmental/social welfare. The presentation highlights the importance of CSR for businesses, including increased market competitiveness, improved public image, cost efficiency, and enhanced brand equity. It delves into Unilever's CSR strategies, emphasizing its role in penetrating markets, achieving competitive advantages, and fostering innovation. The presentation also discusses the challenges of implementing CSR, such as lack of vision, community participation, transparency issues, communication failures, and ineffective government support. The conclusion emphasizes the essentiality of CSR for business success, highlighting the need for society-centric activities and effective strategies to overcome challenges. The presentation includes references to relevant academic sources.
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