Digital Business Implementation: A Case Study of Unilever's Strategy

This report examines Unilever's digital business transformation, focusing on the implementation of mobile applications and IT strategies. It highlights the use of technologies like Unilever DCP, USHOP Unilever, Google AI, Unilever U-Coin, and Azure. The report emphasizes the importance of gathering feedback through customer interviews, focus groups, and surveys to understand the impact of digitalization. It also discusses scaling strategies, financial considerations for app development, and the role of digital media in enhancing data assets. Ultimately, the report concludes that digital business strategies are crucial for improving a company's online presence, attracting customers, and boosting revenues, referencing several academic sources to support its analysis. Desklib provides access to this and many other solved assignments for students.

Digital Business In Practice

Contents
• Introduction
• Mobile applications and Technology for Implementation of Plan
• IT Companies to work on Digital Transformation
• Methods of Gathering Feedbacks
• Scale and Transform
• Presentation and ‘pitching’ skills
• References

Digital transformation isn't just about changing a couple
of cycles. Everything no doubt revolves around
changing the total business by re-examining the current
model, cycle, individuals, and innovation for conveying
consistent client experience. Designing a selected
mobile application to support a digital strategy within an
organisation is helpful to start digital operations in a
business. Unilever can develop mobile phone
applications to support the strategy of digitalisation in
the business.
Mobile Application and Technology for the
Implementation of Plan

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• “Unilever DCP”
• “USHOP Unilever”
• “Google AI”
• “Unilever U-Coin”
• “Azure”

IT COMPANIES TO WORK ON DIGITAL
TRANSFORMATION
Google and Unilever say they will utilize satellite
symbolism and satellite imaginary, Cloud computing
and AI to assist Unilever, the worldwide consumer
goods and Service Company to enhance sustainable
digital business growth. The organization pursues a
direction of undertakings utilizing new innovations
to drive supply chain sustainability endeavours
(Müller, Schindler and Slany, 2019). It is very
important that Unilever identifies new opportunities
for the business to grow by opening feedback panels
on their application.

Methods of Gathering Feedbacks
Customer interviews: Customer interviews could
help to understand the abilities and the impacts of
digitalisation on the customers.
Focus groups: Audience, employees and other
stakeholders can explain the information from the
given perspective of digitalisation and how it can be
conveyed to them more effectively and efficiently.
Surveys: Digitalisation might be seen as an
innovation/supply shock which influences the vitally
monetary totals, eminently by means of contest,
efficiency and work impacts

Scale and Transform
"Unilever's Board is completely dedicated to conveying long
haul execution and supportable incentive for investors. The
Board accepts the transition to three Divisions and the
rearrangements of our corporate design will make a less
difficult, defter and more engaged organization with
expanded key adaptability for esteem making portfolio
change. The company can start its digitalisation strategy
from the UK where it’s headquarter is and then it can expand
to other locations. In context to organisation, the digital
media strategy plays a very important role and it basically
involves a plan that helps in increasing the benefits of the
data assets and the technology focused initiatives.

Continue
Obtaining start-up finance and initial digital marketing: Obtaining finances is very important for the
business so that they can maintain their productivity and consistency of application design. But Unilever is
already a huge organisation and it can easily get those finances from its profits in the business.
Particulars (in €)
Pre-development 15000
UX/UI design 70000
App development 50000
App testing and deployment 20000
Ongoing support and maintenance 25000
Total 180,000

Conclusion
From the above presentation, it can be concluded that digital business plays a very important role in
improving the online presence of the company and also contributes towards the successful operations of the
company. With the right type of digital business strategies and concepts it helps the managers and leaders to
attract new customers and retain the current ones which really help in improving the brand image of the
company and also helps in boosting up the revenues.

Reference List
• Mota, J.M. and et.al., 2018. Augmented reality mobile app development for all. Computers & Electrical
Engineering, 65, pp.250-260.
• Napoli, M.L., 2019. Beginning Flutter: A Hands On Guide To App Development. John Wiley & Sons.
• Adrian, B., Hinrichsen, S. and Nikolenko, A., 2020, July. App development via Low-Code programming as
part of modern industrial engineering education. In International Conference on Applied Human Factors and
Ergonomics (pp. 45-51). Springer, Cham.
• Müller, M., Schindler, C. and Slany, W., 2019, May. Pocket code-a mobile visual programming framework
for app development. In 2019 IEEE/ACM 6th International Conference on Mobile Software Engineering and
Systems (MOBILESoft)(pp. 140-143). IEEE.

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