Global Business Environment Report: PESTEL Analysis of Unilever

This report provides a PESTEL analysis of Unilever, a UK-based company, examining the impact of various global environmental factors on its profitability. The introduction highlights the influence of micro and macro environmental elements. The main body details the PESTEL analysis, covering political factors (Brexit's impact on sourcing and labor), economic factors (employment rates and exchange rates), social factors (competition and online stores), technological factors (online presence and digital transactions), environmental factors (sustainable products), and legal factors (compliance). The conclusion summarizes how these factors affect Unilever's growth and profitability, offering insights for strategic decision-making. References are included in Harvard format, providing supporting research.

Global business
environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES ..............................................................................................................................5

INTRODUCTION
Generally business of the organizations effect by the Global environments, there are
many global factors which factors affect the profitability or the company such an micro and
macro environmental factors. This report will analyzed the pastel analyses of the Unilever
company which is UK based company and this report will briefly discuses that how those factors
can affect profitability of the company.
MAIN BODY
PASTEL analysis of The Unilever
Political Factor
Political factors always affect on the organization and one thing which affect the
sourcing of the Unilever company was Brexit which is withdrawal of the united Kingdom from
the European union , this withdrawal affect on the companies profitability. Main source of the
company to buy row material was Europe and they were getting best quality row material from
them (El Ghoul and et.al., 2018). They were also sourcing labor from the EU countries because
labor was available in less cost. After sometime company stared trading with the other countries
and this help them to come up on better position.
Economic factors
Employment in the UK is in highest level right now this can affect on the company and
the Unilever can take advantage from this because If employment level is high then they do not
need to resource employees from other country and they can save money by giving employment
to their own country people this will save travel cost ,food many more expenses. Exchange rate
also provide benefit for company if pound rate will decrease then they will get resources in low
price
Social Factors
Unilever company is selling food and personal care product in many locations of the UK
and t5here are many who are giving competition to this company and customers are buying
products from others because they are giving same product in low price , because of this
company close their many sores in some locations. To give compilation to other company start
online stores and delivery this help them, to increase their profitability.
Technological factor

Technological factors give many advantages to the Unilever company because they open
their online sores in the all over the work and increase their reach. Company also providing card
facilities on their stores so customers can pay through card , transaction will be done digitally
customers do no need to pay cash in this technology(Neumayer., 2017). They are also thing to
put new trending technology which can increase their profitability.
Environmental factors
this company is promoting sustainable and renew able product for customers. They have
design their product like which can safely delver to their customers in their delivery location.
Company is using Eco-friendly products from the design of the product.
Legal factors
company following all the governmental rules and they are having all copyrights of the
company and their products are safe for their customers and they are care shifty of their
employees.
CONCLUSION
As per above report has been analyzed the impact of macro and micro environmental
factors which affect the profitability of the Unilever company and report has been also discuss
about how company can use this factors to increase the growth and probability.

REFERENCES
Books and journal
El Ghoul, S. and et.al., 2018. Corporate environmental responsibility and the cost of capital:
International evidence. Journal of Business Ethics.149(2). pp.335-361.
Neumayer, E., 2017. Greening trade and investment: environmental protection without
protectionism. Routledge.