This report provides a PESTLE analysis of Unilever, a UK-based consumer goods company. It examines the political, economic, social, technological, legal, and environmental factors influencing Unilever's operations. The analysis identifies key drivers of change, such as shifts in consumer preferences and the rise of competitors offering cheaper products, along with strategies for mitigating risks. The report highlights the importance of adapting to changing consumer demands, technological advancements, and compliance with various regulations. It concludes that the social factors, including evolving consumer tastes, are the most significant challenge for Unilever. The report also includes references to academic sources used for the analysis.
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