Unilever and Its Environment: A Case Study on External Influences

This case study examines Unilever's external environment, focusing on the factors that influence its business strategies and competitive advantages. It identifies opportunities arising from globalization and threats posed by economic crises, further analyzing economic, technological, and political factors impacting Unilever's operations. The internal factors such as strengths in leadership and manpower, as well as weaknesses related to data security, are considered. The analysis concludes that both internal and external factors significantly affect Unilever's business, with the external impacts being identified through a PEST analysis. The case study references various sources to support its findings regarding Unilever's branding, marketing strategies, and SWOT analysis.

Introduction
Unilever operates more than in 190 countries
around the worlds as well as it has been
traditional paragon of excellence and quality in
order to focus on fast moving consumer goods.
Organisation derive its competitive advantages
by considering its global advantages from its
global foot print for tracking record in order to
enhance the value for consumers all over world.
(Shtal and et.al., 2018).
UNILEVER And Its Environment
External Environment
Opportunity-. With the help of globalisation and proliferation
of global media, consumers in emerging market are
looking for western culture
Threat-. The ongoing economic crises can be dented in order
to focus mores on FMCG company and that is why
Unilever has no exception.
How the company impact its
context External Environment
Economic factors-
The state of economy is related to the consumers that
are less likely to buy as well as expensive products,
quality goods, cheaper etc. for rising to compete against
Unilever in EU in France.
Technological factors- Unilever has continue focus on
producing new products and selling them online in order
to respective brands locations.
Political factors- This factor impacted by considering
European and American laws that can be regulatory
restricted and guidelines
Internal Factors
Strength-
Unilever has an excellent leadership quality as
they deal in variety of consumer products. It
provides them a huge opportunity to set their
market over the competitors.
Strong manpower: Unilever has a strength of
more than 2,00,000 employees globally.
Weakness-
As Unilever expands its distribution channels by
including online platforms, so they also must
ensure the proper data securing privacy.
References
Sohir, Y., 2021. Analyse SWOT-Unilever. Publications
Études & Analyses.
Zhang, L. and Fan, Z., 2020, November. Analysis of
Unilever’s Branding and Marketing Strategy in China.
In 2020 International Conference on Management,
Economy and Law (ICMEL 2020) (pp. 288-291).
Atlantis Press.
Conclusion
In the business environment business impacts due to the both internal
and the external factors.
Further, the external factors impact to Unilever was identified
through the pest analysis.