Case Study: Impact of Global Business Environment on Unilever PLC

This report examines the impact of the global business environment on Unilever PLC. It begins with an introduction to the global business environment and globalization, followed by the research objectives, which include understanding the concept of globalization, analyzing the benefits and drawbacks of the global business environment on Unilever, and identifying the factors affecting its growth in the global market. The research uses a thematic approach, analyzing data on the concept of globalization, the impact on Unilever's performance, and the effects of changes in the global business environment. The findings suggest that the global market factors significantly affect business operations. The report concludes by emphasizing the crucial role of managers in adapting to external market changes. References from academic journals are provided to support the analysis.

Research Project

Table of Content
• Title
• Introduction
• Research objectives
• Research Questions
• Conclusion
• References

TITLE
“To understand the benefits and drawbacks of global business
environment.” A case on Unilever PLC.

Introduction
The global business environment refers to different sovereign
countries, influencing decision making on resource use &
capabilities and with factors exogenous in organisational home
environment. This classified into external as well as internal
environment. When company wants to expand it's market as well as
operations at global level are known as globalisation.

To understand the concept of globalization
To analyse benefits and drawbacks of global business environment on
Unilever PLC.
To ascertain factors of global business environment which affects growth
of Unilever in global market.
To determine the relationship in global business environment and growth
of Unilever PLC.
Research objectives

 Do you understand the concept of globalisation?
 What are the benefits and drawbacks of global environment on
Unilever?
 What are the factors of global business environment which affects
growth of Unilever in global market?
 What is the relation in global environment and growth of
Research Questions

Data analysis
Data analysis is the method through which information is inspect,
transform into useful data for achieving some specified aims and
objectives. Data analysis helps to divide whole information in
effective and relevant manner. In this research, thematic approach is
used. As per this technique, it is easy to ge brief idea about research
question which helps reader to enhance knowledge.

Theme 1: Concept of globalization
and global business environment
Q1) Do you understand the concept
of globalisation and global
business environment?
Frequency
Yes 38
No 12
Yes No
0
5
10
15
20
25
30
35
40
38
12
Frequency

Theme 2: Impact on performance of
Unilever PLC
Q2) What is the impact on
performance of Unilever PLC while
operating at global level?
Frequency
Positive 26
Negative 8
Can't say 16
Positive Negative Can't say
0
5
10
15
20
25
30 26
8
16
Frequency

Theme 3: Change in global business
environment
Q3) Does change in global business
environment affects business
expansion in international market?
Frequency
Yes 40
No 10
Yes No
0
5
10
15
20
25
30
35
40
40
10
Frequency

From the above discussion, benefits and disadvantages of global
business environment are analysed. When organization is operating
at international level, then global market factors affects business
operations in positive or negative manner. This is concluded that in
this case role of manager is crucial and they have to change
working style according to external market.
Conclusion

References
Yu, Y., Byun, W. H. and Lee, T. J., 2014. Critical issues of globalisation in
the international hotel industry. Current Issues in Tourism. 17(2). pp. 114-
118.
Zajda, J., 2015. Globalisation and its impact on education and policy.
In Second International Handbook on Globalisation, Education and
Policy Research (pp. 105-125). Springer, Dordrecht.

Thank you