This research proposal investigates the benefits and drawbacks of a global business environment, using Unilever PLC as a case study. The study aims to understand globalization, analyze its impact on Unilever, ascertain factors influencing growth in the global market, and determine the relationship between the global business environment and Unilever's growth. The proposal outlines the research objectives, reasons for choosing the project, and a review of relevant literature, including the concept of globalization and its effects on business. It details the activities, timescales, and a Gantt chart for the research project. The research will employ qualitative and quantitative methods, including primary and secondary data collection, with a focus on ethical considerations and data security. The research utilizes a research onion framework, deductive approach, and thematic analysis. The proposal also includes an ethics approval form, ensuring compliance with data protection regulations and informed consent from participants.