Globalisation's Influence on Unilever PLC's Business Success: A Study

This research proposal investigates the impact of globalisation on business success, focusing on Unilever PLC. The study aims to understand the role of globalisation in driving business success by examining the concept of globalisation, identifying factors that contribute to Unilever's success, and analyzing the impact of globalisation on organizational productivity. The research employs a qualitative method with an inductive approach, utilizing both primary and secondary sources, including literature reviews, and data collection through questionnaires. The proposal outlines the research objectives, questions, methodology, activities, and timelines, including milestones for data collection and analysis. The study will use a Gantt chart to manage the research activities and will use a simple random sampling method to collect data from 50 employees. The research aims to provide a comprehensive understanding of how globalisation influences business success within an international context.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
Title:
“How globalisation can drive business success.” A study on Unilever PLC.
Aim:
To understand the role of globalisation in driving business success. A
study on Unilever PLC.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Research objectives
 To study the basic concept of globalisation.
 To determine the factors which assist in driving business success of Unilever PLC.
 To analyse the role of globalisation on organisational success in terms of productivity.
Research questions
 Do you have knowledge about globalisation of business ?
 Which of the following factors mainly gives positive impact on business success of
Unilever PLC ?
 What is the role of globalisation on organisational success in terms of productivity ?

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
the reason behind selecting this topic is : in current market there is more
scope of operating in international level. It is essential to understand
what are the policies which might affects working of association at
international level. As at international level, many policies are changing
place with frequent speed. Hence this study provides complete
information about it. At international level, there are many factors which
are changing in international market so this study makes more specific
and relevant. This study also gives assistance in starting and operating
business at international level.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Concept of globalisation
Globalisation refers to the process through which business operations of organisation are
planning for operating in more than one country. There is increment in operations of
organisation because they can perform actions with boundary less factors. There is difference
in tax policies which has to be kept in mind by managers to get positive impact on business
growth and development. According to Carol Woods, 2019 There are two types of
globalisation i.e. product and market globalisation. When organisation is thinking to enter in
new market with existing product and services, then it is known as market globalisation. But if
there is product globalisation,then material is selected from other countries. At international
level, it is important to make quality factor in mind.
Factors which assist in driving business success of Unilever PLC
At international level, there are many changes which are taking place such as legal laws and

regulations, political policies, norms, etc. so it is essential fort managers of Unilever to
understand it and make it clear so it can be implemented. According to Rieva Lesonsky, 2019
there are four factors which has to be considered for driving business success i.e. competitors,
demographic market, geographical market, industry. There is requirement of complete and
specific information about new market about new market which makes it easy to understand
which policies has to be framed. There is requirement of proper communication technique
through which it is easy to communicate with workers and make them understood about areas
which for which they are responsible. There is difference in taste and presences of consumers,
so managers of Unilever have to understood it properly to gain good brand image.
Role of globalisation on organisational success in terms of productivity
Globalisation is the process through which organisation can perform business operations in
better and effective manner. As per change in working style of consumers, there is increment
in consumer base as well. So there is increment in productivity and profitability of
organisation. As per view of Fredrik Erixon, 2019 globalisation leads to business growth and
development when managers take care about external market factor and frame business
policies accordingly. For instance: there is change in demand of consumers and there is
requirement of hand cream, so Unilever launches hand cream through which consumers refers
to avail services from them. There are many organisation which are operating in international
market, hence it is crucial for maintaining cost of products and services for consumers. While
working at international level, Unilever is able to achieve economies of scale under which
they can maintain manufacturing cost of products.
Woods, C., 2019. What Is Globalization of Business? - Definition, Impact & Effects. [Online].
Available through: <https://study.com/academy/lesson/what-is-globalization-of-business-
definition-impact-effects.html>.
Lesonsky, R., 2019. 4 Market Factors You Should Monitor for Business Success. [Online].
Available through: <https://www.americanexpress.com/en-us/business/trends-and-insights/
articles/monitor-market-factors-business-success/>.
Erixon, F., 2019. The Economic Benefits of Globalization for Business and Consumers.
[Online]. Available through: <https://ecipe.org/publications/the-economic-benefits-of-
globalization-for-business-and-consumers/>.
Section Four: Activities and timescales

Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
There are some activities which has to be performed in
order to complete study in systematic manner.
Introduction
Setting aims and objectives
Literature review
Research methodology
Collection of data
Analysis of data
Conclusion and recommendations
Submission of final report
How long this will
take:
6 days
15 days
18 days
20 days
25 days
29 days
3 days
2 days
Milestone one: ________Collection of data__________
Target date (set by tutor): ____16/12/2019_______________
Milestone two: ____Analysis of data_____________________
Target date (set by tutor): ___20/1/2019___________________
Gantt Chart
this is the framework which provides complete and specific knowledge
about activities which assist in completing investigation. There will use of

chart in which systematic representation of activities are presented.

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
research methodology is the section providing information about procedure which are used in
this study to make it accurate. Some techniques are as under-
inductive approach is used because this focus on aspects which are crucial for providing
accurate conclusion and recommendations. Positivism philosophy is used which provides in-
depth information about ways to conduct investigation.
Qualitative method of research is used in which there is discussion about graphs and charts
which are easy ton understand. Primary and secondary sources of information are selected
through which clear understanding can be enhanced about role of globalisation in business
success. Questionnaire is used to collect primary data through connecting individuals with
each other. It is important to have complete and relevant information through contact with
respondents.
Sampling is the process under which respondents are selected for collecting their views. There
are 50 employees selected under simple random sampling method. This provides complete
and specific information about topic, so recommendations and conclusion can be made
properly.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be

submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“How globalisation can drive business success.” A study on Unilever
PLC.
Student name:
Student ID number:
Programme:
College Name
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:

 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Participated are recruited on random basis.
Describe the processes you will use to inform participants about what
you are doing:
mail id are used to inform participants about conducting investigation.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Consent are collected orally.
Studies involving questionnaires: will participants be given the option of

omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)

Yes No
Who will have access to the data and personal information?
Investigator is selected for accessing personal information.
During the research:
Researcher
Where will the data be stored?
Data will be stored in the form of paper format.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :