Organizational Change: A Case Study of Unilever and Inmarko Synergy

This case study explores the organizational change management challenges faced by Unilever and Inmarko following Unilever's acquisition of the Russian ice cream producer. It highlights issues such as communication breakdowns, employee resistance, and competence assessment during the restructuring process. The analysis covers Unilever's global business environment, Inmarko's market leadership, and the importance of aligning organizational design with the business environment. The study proposes a new organizational structure to enhance productivity and coordination between departments, emphasizing the roles of various managers and teams. It also discusses the impact of organizational lifecycle, environmental factors, and corporate culture on organizational design and sustainability. The document concludes by linking organizational design to sustainability options in global markets.

Running head: ORGANIZATIONAL CHANGE MANGEMENT
ORGANIZATIONAL CHANGE MANGEMENT
Name of the student
Name of the university
Author note

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Answer to question 1
The issues that are faced by the synergy of Unilever and Inmarko is based on the change in the
organizational structure for maintaining the productivity of the businesses. The introduction of the new
model in the organizational processes has affected the functioning of the workforce. The organizations
faced diversified issues while implementing the change in the processes due to unclear information of
the restructuring. Communication with the internal stakeholders is an important step that is required to
be undertaken by the organization in order to implement the successful remodeling of the
organizational structure (Changellenge.com, 2018). However, in this case, the organizations are
affected as the proper communication channels were not maintained. On the other hand, the
organizations faced different resistances from the employees while undertaking the change in the
systems as the remodeling might bring in the risk of losing their employment.
The restructuring of the processes of the business has affected the proper functioning of the
business organizations while operating in the international markets. Resistances from the employees
affected the productivity of the organizations largely. Competence assessment is again an issue that is
faced by the organization while implementing the synergy and the remodeling of the HR processes as
the employees might face situations where the job posts are blocked and there are no scopes of
expansion of the careers. It affected the morale of the employees while performing as per the
objectives of the business. The change in the processes affects the retention rate of the talent in the
organizational processes, which affects the knowledge management perspectives of the business.
Answer to question 2
The business environment that is faced by the organization Unilever is based on its wide
expansion in more than 170 countries with around 160 million purchases of units all around the world.

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The sustainable green strategy that is being utilized by the organization has helped in the wide
acceptance of the business in the international markets (Unilever Russia, 2018). On the other hand, the
diversity in the product offerings of the organization and the after sale services has helped the business
in maintaining steady customer relationships while operating in the global markets (Changellenge.com,
2018). The organization assures the customers of the quality of the product that is delivered by the
same. The organization followed a matrix structure, which comprises of the Human Resources,
Finance, IT, Legal, and PR departments. It has helped the organization in maintaining the efficacy of
the processes of the business while operating as per the needs of the customers.
Inmarko became the absolute leader of the Russian ice- cream market based on the high
amount of production and sales volume. The growth of the organization was based on the long term
objectives of the organizational sustainability. On the other hand, the enhanced customer relationship
that was maintained by the organization was evident through the loyalty and trust that it created in the
mentality of the customers. The organizational structure is enhanced through the induction of different
ethical values and innovations in the processes. It has helped the organizations in maintaining the
efficacy of the functions of the business while adhering to the requirements of the wide range of
customer preferences (Unilever Russia, 2018).
Answer to question 3
The key principles of the organizational design are facilitated as per the environmental situation
of the business while operating in the international markets. The synergy that was undertaken by
Unilever and Inmarko must be supported with an efficient organizational design. The organizational
design helps in enhancing the processes that are planned by the organizations. On the other hand, the
design helps in maintaining the efficacy of the workforce and thereby enhances the chances of

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increasing the productivity of the businesses. The new design will be emphasizing on the enhancement
of the productivity of the businesses while operating in the international markets (Unilever Russia,
2018).
The delivery and logistics manager will be undertaking steps to maintain the efficacy of the
supply chain and thereby ensure the availability of the products in the retail stores of the organization.
The enumeration of the role of the operations manager will be helping the organization in maintaining
the efficacy of the functions that are planned by the business. The overall management of the
operations and monitoring over the quality of the products and services of the organization will be
helping the same in retaining the loyalty of the customers.
The sales department will be undertaking steps to persuade the customers to make a buy of
their products. On the other hand, the customer assistance team under the sales department will be
helping the organization in maintaining the loyalty of the customers through quality assurance. The
customer support department will be helping the PR (Public Relations) department aware of the
different issues that are faced by the customers and thereby make the higher management aware of the
same for bringing forth changes. The HR (Human Resource) department of the organization will be
helping the organization in recruiting talents in order to enhance the functioning of the same while
working as per the objectives of the same. The new organizational design will be helping the
organization in maintaining the efficacy of the processes as per the objectives. The different
departments that are interlinked with one another will be helping the organization in maintaining the
coordination among the internal departments, which will be resulting to the success factors of the
business.

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Branch manager
Delivery and logistics manager
Operations manager
Sales department
Sales manager Sales executive Customer
supports
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HR manager PR manager

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Answer to question 4
The organizational lifecycle is based on the effectiveness of the functions that are undertaken
by the business in order to maintain the sustainability of the same. The environmental impacts on the
organizational design and the sustainability of the organizations are interlinked as the design of the
business helps in maintaining the efficacy of the workforce. The suitable design of the organization
and the manner in which it correlates to the global organizational design helps in identifying the
different aspects of the change in the systems of the businesses. The different challenges that are faced
by the organizations through the implementation of the change in the design will be based on the
resistances that are offered by the workforce. The cultural values and the design of the organization are
interlinked as the mission and vision of the organization and the sustainability objectives of the same
helps in the creation of the process design. The identification of the different issues in the environment
of the organization and the manner in which it affects the functioning of the business helps the
organization in understanding the needs of remodeling the design of the businesses. Therefore, it might
be stated that the design of the organization and the processes that are undertaken by the same helps in
enumerating the sustainability options while operating in the global markets.

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References
Changellenge.com (2018). Case study Unilever Towards a new organization. [online]
Changellenge.com. Available at: http://www.changellenge.com/ [Accessed 28 Aug. 2018].
Unilever Russia (2018). Unilever Russia. [online] Россия. Available at: https://www.unilever.ru/
[Accessed 28 Aug. 2018].