Unilever's Innovation Process: Analysis and Impact Report

This report examines the innovation practices of Unilever, a multinational consumer goods company. It analyzes the impact of Unilever's innovation process, focusing on its role in sustainable growth, product development, and responding to consumer needs. The report utilizes the Gibbs reflective model to assess the effectiveness of Unilever's innovation strategies, including its approach to research and development, global market expansion, and sustainability initiatives. The analysis explores how Unilever leverages science, technology, and data to create new products and experiences, while also considering the company's commitment to environmental and social responsibility. The conclusion highlights the significance of innovation in driving organizational performance and provides insights into how Unilever can further enhance its innovation practices.

INNOVATION AND
ENTERPRISE

Table of Contents
1. INTRODUCTION
2. Analyze the impact of Innovation Process on Unilever
using suitable learning and reflective model.
3. CONCLUSION
4. REFERENCES
5. THANKYOU

INTRODUCTION
• Innovation is referred to conversion of an idea or approach into action.
Innovation is often considered as a successful exploitation of ideas
commercially. An innovation deals with adding value or sometimes
creating it by improving already existing goods or services or by
developing the goods or services of value that are new in the market
and have not been into existence in the market. Innovation is a creative
process for which the ideas can occur from inside the business as well as
outside the business. The ideas presented by employees or in houses
designer can be termed as innovation from inside the business and ideas
introduced by suppliers, customers, media, researchers etc. are termed
as innovations from outside the business (Dunn, 2020).
• Unilever is a Multinational Company which deals in consumer
goods with its headquarter established in London, UK. It has its business
spread across 190 countries in the world. The study revolves around the
innovation practices of Unilever.

Analyze the impact of Innovation Process on Unilever using suitable learning
and reflective model.
Innovation leads to creation of the new products that are loved by the
consumers. The Research and Development team at Unilever work
efficiently in order to create the superior products in competition with
the other brands which help the organization sustain in the
competition. Innovation is the core of Unilever’s ambition which helps
the organization to grow in a sustainable manner. Science, Technology
and product development are the priority plans in order to keep
consumers in touch with the brands that prove useful to them along
with providing a positive impact on the environment and society
(Karataş Özkan and Chell, 2015)‐ .

Impact of Innovation Practices on Unilever
• Provides new ways to grow with sustainability
Each Innovation at Unilever depends on key experiences into consumers' necessities and needs.
They mean to create products that have direction and that consumers pick over and over. Unilever
works on a wide arrangement of ventures, consolidating the quest for advancement advances with
the steady drive to react to consumer requests, move into new business sectors, and make our
products more feasible. To do this, the organization collects key consumer patterns, driving edge
science, and the use of information and advanced technology to convey exceptional products,
administrations and experiences. Unilever has interest in safe science supports our initiative on
options in contrast to creature testing, while our comprehension of most recent bioscience is
prompting leap forwards for consumer cleanliness and microbiome care.
• Provides scope of research worldwide
The exploration at Unilever aims to unite the best reasoning and thoughts - from any place they exist
incorporating with colleges and key organizations - to improve strikingly for individuals and the
planet. We have a solid record of advancement developments – troublesome advances that address
consumer issues better compared to any accessible other options and which can have a major effect.
• An effort to protect and sustain the planet
Sustainability and protecting the planet is supported by Unilever. They have drawn out science and
technology programs center only around advances that have a positive sustainability profit and
convey better experiences than our consumers. We are utilizing our huge scale and sense of direction
to speed up the change of the business towards sustainable and biodegradable fixings and
configurations. This remembers early industry initiative for plastic waste and goal-oriented
responsibilities to relinquish the utilization of fossil fuels in products and utilize 100% sustainable
power in our operations by 2030 (Lessem and Schieffer, 2016).

Gibbs Model of Reflection
Gibbs’ reflective cycle is a popular model of reflection and contains six stages of reflection
which are explained below-
• Description
The description section needs to explain what a person is reflecting upon the reader. In this
stage I can reflect upon my innovative skills in front of the interviewer. This stage involves
background information and the information must be to the point and relevant. It is very
important to convey the information in the least words in the best possible manner.
• Feelings
The next stage in Gibbs model is feelings. It is very important to discuss the feelings and
thoughts related to the experiences. The questions related to the feelings or thoughts at the time
of innovation can be answered in a prominent manner. The questions like what did you think at
the moment or how were you feeling at the moment can be answered while expressing feelings.
• Evaluation
The next in Gibbs model is the evaluation. Here you get an opportunity to assess what worked
and what didn't work in the circumstance. Attempt to be just about as evenhanded and legit as
could be expected. The questions which can be answered to evaluate the innovation are- What
was acceptable and terrible about the experience? What worked out in a good way or the
adverse way?

• Analysis
The analysis step is the place where you get an opportunity to figure out what actually
occurred. Presently you get an opportunity to separate importance from it. You need
to focus on the various viewpoints that worked out positively or inadequately and
wonder why. The questions which can be used to draw an analysis for the innovation
are- For what reason did things work out in a good way? For what reason didn't it
work out in a good way? What sense would I be able to think about the circumstance?
• Conclusion
The next stage is conclusion stage wherein we can make conclusions about what
occurred. This is the place where we sum up learning and feature what changes to our
activities could improve the result later on (Temirov, 2019). The questions that can be
answered to conclude the innovation are- What did I gain from the present situation?
How is it possible that this would have been a more certain situation for everybody
included? What abilities do I have to produce for me to deal with a situation like this
better? What else could I have done?
• Action Plan
The next stage in the reflective model is the action plan wherein we decide what
could be done if the same situation arises in future. What innovative techniques can
be put into action for the similar circumstances?

CONCLUSION
It can be concluded from the above report that innovation has a
huge impact on the performance of the organization. Here the
organization taken into consideration is Unilever. Further a
reflective model has been explained in essence of Innovation
practices.

REFERENCES
Books and Journals
• Dunn, H. S., 2020. Creative resilience and globalization from
within: Evolving constructs for analysing culture, innovation,
and enterprise in the global south. Annals of the International
Communication Association. 44(1). pp.4-18.
• Karataş Özkan, M. and Chell, E., 2015. Gender inequalities in‐
academic innovation and enterprise: a Bourdieuian analysis.
British Journal of Management. 26(1). pp.109-125.
• Lessem, R. and Schieffer, A., 2016. Integral research and
innovation: Transforming enterprise and society. CRC Press.
• Temirov, A., 2019. FINANCIAL PROBLEMS OF INNOVATION
DEVELOPMENT IN SMALL ENTERPRISE ACTIVITIES. Архив
научных исследований.

Thank you