Unilever Plc: Integrated Communications & Stakeholder Value

This report provides an analysis of Unilever Plc's integrated communication channels, focusing on the tools and techniques used to build cross-functional relationships and the role of communications in delivering value to stakeholders. It discusses Unilever's approach to integrated communication, including personal selling, email marketing, and social media marketing. The report also explores strategies for building effective cross-functional relationships within the organization, such as team building and clearly defining goals and objectives. Furthermore, it evaluates how Unilever's communication channels contribute to satisfying various stakeholders, including shareholders, customers, and employees. The report concludes that effective communication is a valuable resource for the company.

Integrated
Communications

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Approach of integrated communication in Unilever ..................................................................3
Tools and techniques used to build cross functional relationships.............................................4
Evaluation of the Role of Communications in Delivering Value to Stakeholders.....................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Communication refers to those act which helps the organisation to send and receive the
useful information and data from one place to another it is one of the most important aspect
which plays major role in the success of companies strategy. The communication channels not
only helps the employees to interact with each other but also enables their managers to convey
the orders and strategies made by the superiors to their subordinates. The organisation which is
chosen here to demonstrate this report is Unilever Plc. It is a British multinational organisational
which deals in the retail industry of the United kingdom. This organisation has diversified
product range such as health care product, home care and skin care products. This report has
developed provide brief discussion related to the integrate communication channels of the
organisation and techniques and resources used in development of cross functional relationship.
(Wilson, 2018)
TASK
Approach of integrated communication in Unilever
Integrated communication refers to those tools which is used by the management of the
organisation to positioned their product on the minds of the buyers. Marketing is one of the most
important and valuable aspect of present business because it not only impacts the sale of the
organisation but also helps the organisation to deal with the competition in the market. There are
many factors and tools are present in the market which helps the organisation to make marketing
communication channels effective (Sherry and Donnelly, 2019). The management of the
Unilever has analyses many aspects of the market and then develop effective communication
channels in their organisation. Unilever has uses those tools which provides them proper returns
whether it is online or offline. The management of the Unilever has focused on the technological
advancement so that it can be used in their communication channels. The brief discussion related
to the different factors of Unilever are given below: (Yu, Lin and Chen, 2019)
Personal selling
It refers to those tool of marketing communication under which the executive of the company
has reached to the doorstep of the customer and advertise their product. Under this concept
company hires huge number of employees and command them to go house and house of the
customers and provide them information related to the product of the organisation. The executive

of company has carried product with them and provide a chance to use the product before buying
it. The management of the Unilever has achieved strength and success in this method and
develop huge campaign. One of the important need of this type of campaign is the financial need
because it involves huge number of employees in the organisation but it does not impact the
management of Unilever due to their strong financial position in the market. (Setiawan, Fuada
and Adiono, 2018)
Email marketing
It refers to those tool of the marketing under which the business organisation has email
services to advertise the product of the company. Under this concept, the management of the
organisation has developed effective team in their organisation which creates attractive emails
containing information related to the features of the product. These email has delivered to the
targeted buyers of the company. The management of Unilever has used this method of
advertisement and delivered the information about the new and advanced product of the
company to their customers. (Wang, Chang and Xu, 2022)
Social media marketing
It is one of the most important and valuable tool of marketing which is used by almost all
the organisation in their marketing campaign. Under this type of marketing campaign the
management of the organisation has used different social media platforms such as Instagram,
Facebook and many more. It is very important for the management of organisation that they
develop attractive page on this platforms and regularly updates the information of the product on
the page of company. In the present time, it is the most biggest platform which has huge
customer reach which attracts the business organisation towards them. The management of
Unilever has specialised cell which conducts their marketing in this way so that the company
becomes able to deal with the competition in the market. (Kitchen, 2020)
Tools and techniques used to build cross functional relationships
Cross functional relationships refers to those relationship between the employees which
are working under the same managers, or working in the same project. It is very important for
the managers of the organisation that they develop effective teams in the organisation so that all
the rask and projects are completed effectively and efficient. The managers of Unilever has
potential to develop effective teams in their organisation and try to make the communication
between these team members. There are man strategies and tools are present in the market which

helps the organisation to make their communication up to the mark and the brief discussion
related to the same are given below:
Build your best team
It is one of the most suitable and important strategy which helps the organisation to
develop cross functional relationship. Under this tool the managers of the organisation try to
choose those member for the formation of team which are having special skills or whose
thinking are similar. If the thinking of the members of the organisation are similar then the
chances of disputes becomes less and effective communication are established so that the cross
funcftional relationship can be promoted.
Clearly defining the goals and objectives
The goals and objectives of the organisation is one of the most important factor for the
success of the organisation in the market. It is very important for the top level managers of the
organisation that they effectively define the goals and objectives of the company to employees.
Employees are the dominating factor in the achievement of organisational goals and objectives.
If the employees of the organisation becomes motivated towards the goals and objectives of the
business then the difficulties present in achievement of goals becomes effective. (Sabouri and
Jamshidi, 2018)
Slack and google chat
It refers to the messaging service of Google under which they provide many tools and
methods for the promotion of communication to the business organisation. Most of the business
organisation used this service.
Evaluation of the Role of Communications in Delivering Value to Stakeholders
It is very important for the management of the organisation that they develop effective and
efficient communication in the organisation so that the goals and objectives of the business can
be satisfied. There are different types of stakeholders are present in the organisation which
required effective communication so that all the information can be reached with them properly.
These stakeholders are the important parties for the organisation so it is very important for the
company that they make them aware about the working of the organisation. The brief discussion
related to the same are given below: (Hernandez, 2022)
Shareholders

It refers to those stakeholder of the company which holds the shares of the company and they are
also the owner of the organisation. There are some shareholders are present in the organisation
which holds major share capital of the company. It is very important for the management of the
organisation that they provide all the information to their shareholders so that they can develop
considerable judgement for the organisation. The communication channels of the Unilever had
played important in the satisfaction of the shareholders of the company on the basis of their
communication channels.
Customers
The customers is the most important and valuable stakeholder of the company and all the
strategies and policies of the company are developed for the satisfaction of their customers.
Business organisations develops effective marketing and communication channels in their
organisation. The main aim of this marketing channel of the organisation is to aware the
customer about the new and innovative product of the company. The management of the
Unilever are known by the name of their marketing channels as they have strong channels which
aware their customers about the product of the organisation.
Employees
The employees of the organisation is the most important and valuable resource of the company
and it is required for the management of the organisation that they develop effective
communication channel between the executives and the employees of the company. The
management of the Unilever has developed effective and efficient communication in their
organisation so that the policies of the company can be made effectively. (Genge and Haller,
2021)
CONCLUSION
The affective approach of the company towards integrated communication are concluded in this
report and also techniques and resources used in development of cross functional relationship. It
is concluded from the above report communication is the most important and valuable resource
of the company.

REFERENCES
Books and Journals
Genge, B. and Haller, P., 2021, October. Cryptographic Key Distribution Protocol with Trusted
Platform Module for Securing In-vehicle Communications. In International Conference
Interdisciplinarity in Engineering (pp. 796-807). Springer, Cham.
Hernandez, L.I.M.D., 2022. An integrated marketing communications campaign for Razza
Consulting Group.
Kitchen, P.J., 2020. Marketing communications. In A reader in marketing communications (pp.
1-9). Routledge.
Wang, M., Lin, Y., Tian, Q. and Si, G., 2021. Transfer learning promotes 6G wireless
communications: recent advances and future challenges. IEEE Transactions on
Reliability.
Wilson, I.A., 2018, April. Integration of UAS in existing air traffic management systems
connotations and consequences. In 2018 Integrated Communications, Navigation,
Surveillance Conference (ICNS) (pp. 2G3-1). IEEE.
Yu, Q.Y., Lin, H.C. and Chen, H.H., 2019. Intelligent radio for next generation wireless
communications: An overview. IEEE Wireless Communications, 26(4), pp.94-101.
Zhou, Y., Yu, F.R., Chen, J. and Kuo, Y., 2018. Communications, caching, and computing for
next generation HetNets. IEEE Wireless Communications, 25(4), pp.104-111.
Gopal, R. and BenAmmar, N., 2018. Framework for unifying 5G and next generation satellite
communications. IEEE Network, 32(5), pp.16-24.
Gupta, R., Kumari, A. and Tanwar, S., 2021. Fusion of blockchain and artificial intelligence for
secure drone networking underlying 5G communications. Transactions on Emerging
Telecommunications Technologies, 32(1), p.e4176.
Lai, C., Zheng, D., Zhao, Q. and Jiang, X., 2018. SEGM: A secure group management
framework in integrated VANET-cellular networks. Vehicular Communications, 11,
pp.33-45.
Lavrova, D., Zegzhda, D. and Yarmak, A., 2019, June. Using GRU neural network for cyber-
attack detection in automated process control systems.

Sabouri, S. and Jamshidi, K., 2018. Design considerations of silicon nitride optical phased array
for visible light communications. IEEE Journal of Selected Topics in Quantum
Electronics, 24(6), pp.1-7.
Setiawan, E., Fuada, S. and Adiono, T., 2018, October. Experimental Demonstration of OFDM
Visible Light Communications based on System-on-Chip. In 2018 International
Symposium on Electronics and Smart Devices (ISESD) (pp. 1-5). IEEE.
Sherry, L. and Donnelly, O.S., 2019, April. Design of a Display for Alerting Cockpit Automation
Function Configuration Changes. In 2019 Integrated Communications, Navigation and
Surveillance Conference (ICNS) (pp. 1-15). IEEE.
Wang, H., Chang, Q. and Xu, Y., 2022. An Integrated Beam Anti-Jamming Algorithm for Low-
Orbit Navigation Augmentation. IEEE Communications Letters.