Evaluating Internal and External Factors Impacting Unilever's Strategy

This essay provides an analysis of the internal and external factors affecting Unilever, a global consumer goods company. It employs SWOT analysis to identify internal strengths, weaknesses, opportunities, and threats, highlighting Unilever's unique product offerings and potential for expansion. The essay also examines external factors using PESTLE analysis (Political, Economic, Social, Technological, Legal, and Environmental), focusing on challenges such as tax policies, trade barriers, and the impact of technological changes. The analysis concludes by emphasizing the importance of understanding the market situation and competitor strategies for maintaining profitability and attracting customers through innovative products. Desklib offers a wealth of similar solved assignments and study resources for students.

Internal and External factors at Unilever Company
INTRODUCTION
Internal and external factor plays a crucial
role in an organisation because it affects
performance of company. Unilever is a
public company which provides consumer
goods. It was founded in the year 1929 and
headquarter is in London, England.
Internal factor
Internal factors are present within the
organisation and it can be controlled.
Swot analysis is done to identify internal
factors that are present within company.
Swot (Strength, weakness, opportunity and
threat) of company so that plans can be
made. Unilever company is providing
unique products and more profit is earned
(Srakar and Verbič, 2018). Weakness of
company is that they are not having proper
structure. Opportunity is that they can
expand their business in other country.
Threat for company is increasing
competition.
External factor
External factors are present outside
organisation. There are factors which
affect performance of company like,
political, economic, social,
technological, legal and environmental.
Unilever company has to face
challenges like, tax policy, trade
barriers, tariff barrier. Technology is
changing and managers are using social
media tools to attract people.
How the company impact its external
environment
Managers of Unilever company are
identifying market situation and plans
are made accordingly. They are
analysing strategy which is applied by
competitors and make better strategies
so that profit can be earned. Unilever
company is providing new and
innovative products to attract more
people (Schulz, Martin and Meyer,
2017).
REFERNCES
Books and Journals
Srakar, A. and Verbič, M., 2018. Internal and external
factors in the development of a network organization in the
arts: A mediation analysis (No. AWP-05-2018). Association
for Cultural Economics International.
Schulz, S. A., Martin, T. and Meyer, H. M., 2017. Factors
influencing organization commitment: Internal marketing
orientation, external marketing orientation, and subjective
well-being. Journal of Management Development.
CONCLUSION
From the above discussion it can be
concluded that, internal factor means
SWOT analysis and external factor
means PESTLE analysis has been
discussed. Further, company impact on
external environment has been
described.