Strategic Management Report: International Context, Unilever Analysis

This report provides a comprehensive strategic analysis of Unilever, a multinational consumer goods company, within an international context. It examines the impact of COVID-19 on the company's approach to sustainable competitive advantage in both domestic and international markets, highlighting challenges and opportunities. The report delves into the merits and demerits of organizational leadership and dynamics perspectives, exploring how these factors influence the company's performance. Furthermore, it addresses the paradox of corporate profitability and corporate social responsibility, analyzing how Unilever balances financial goals with social responsibilities. The analysis includes a reflection on the impact of multinational corporations operating in the industry, drawing conclusions about the importance of strategic management in navigating global complexities and achieving sustainable growth. The report utilizes the strategic concepts and analytical techniques to understand key strategic issues relating to the global industry.